The Digital Marketeer

Live from Advertising Week NY 2025! Glamsquad CMO Simona Gaudio reveals how word-of-mouth drives their growth and why their Las Vegas launch flopped until they realized tourists, not locals, were their real customers. She shares how the platform balances tech convenience with luxury service while keeping 2,000 beauty pros engaged as brand ambassadors. From Taylor Swift tour spikes to AI-powered insights, Simona explains what it tak...

Live from Advertising Week NY 2025! Glamsquad CMO Simona Gaudio reveals how word-of-mouth drives their growth and why their Las Vegas launch flopped until they realized tourists, not locals, were their real customers. She shares how the platform balances tech convenience with luxury service while keeping 2,000 beauty pros engaged as brand ambassadors. From Taylor Swift tour spikes to AI-powered insights, Simona explains what it tak...

Live from Advertising Week NY 2025! Brian O'Kelley, Co-Founder & CEO of Scope3, explains how AI agents are about to transform media buying with a simpler approach that cuts carbon emissions by 99%. Instead of auctioning every ad thousands of times in real-time, the new system lets advertisers buy audiences and outcomes directly—making it easier for everyone while using dramatically less energy. Within two years, "progr...

If you’re looking to brighten up your day, look no further than this fun little episode where host Stefanie Beach interviews her twin nieces, Summer and Charlotte. The girls adorably asked for their own turn in the spotlight after watching Stefanie record another podcast! The charismatic seven-year-olds dish about twin life—matching outfits, constant fighting, being best friends (maybe), and facing second grade in separate classroo...

Creator & Influencer Personality, Beth Bice, said "I do" to a stranger on TV, but the real journey began after the cameras stopped rolling. Join us as she reveals the unedited truth about love, loss, and learning to own your story when the whole world is watching. Now using her platform to lift up other women, she's turning one of reality TV's biggest experiments into real-world impact.

About Beth Bice: Elizabe...

Host Stefanie Beach chats with Leah Steinhardt about POSSIBLE, the buzzy marketing conference that's doubling in size for 2026. Leah reveals how they're expanding to take over two Miami hotels - the original Fontainebleau plus the entire Eden Roc next door - while keeping the intimate feel that makes everyone want to network. Get the inside scoop on what it takes to pull off one of the industry's hottest events, from ye...

Tom Schwab, the mastermind behind Interview Valet, reveals why chasing podcast download numbers is a total rookie mistake and shares his game-changing strategies for turning listeners into actual paying clients. Discover how his clients have hit bestseller lists and transformed their entire businesses through strategic podcast guesting, not random interview marathons. Get ready to learn the 83-day rule, the power of targeting the r...

Growth marketing veteran Tye DeGrange spills the tea about why brands are hemorrhaging money by treating influencer, affiliate, and content marketing like they're sworn enemies instead of best friends. He reveals his game-changing "flywheel" strategy that turns these siloed channels into a powerful, trust-driven content machine that actually makes people stop scrolling (because let's face it, we're all tired o...

Amazon expert Carolyn Lowe of ROI Swift reveals how she cut one client's ad spend by 25% while boosting sales—and why a $30 million company was losing money on 40% of their products. Learn the biggest Amazon mistakes costing brands thousands, from ignoring the "first 70 characters" rule to missing backend fields that unlock free traffic. Discover simple strategies for 30% conversion rates and Amazon's hidden $65 b...

Alex Strickland, Head of SSP Supply Relationships at FreeWheel, shares the inside story of how his team pulled off real-time programmatic advertising for the 2024 Paris Olympics and why he believes premium video is under threat. From transforming legacy TV networks to building FreeWheel's "every day is the Super Bowl" approach, Alex breaks down the challenges facing streaming platforms and why the future depends on ba...

Daphne Subar returns to The Digital Marketeer with some amazing updates on how her delicious cookie-biscotti hybrids have transformed from a home kitchen passion project into a corporate gifting game-changer that's helping companies actually connect with their people. She spills all the details on her signature touches—think handwritten notes, those adorable pink boxes, and clever subscription services—plus how she's turned...

Stefanie Beach sits down with GroundTruth’s powerhouse duo — CEO Rosie O'Meara and COO Kate Scappaticci — fresh from Cannes to explore how they're revolutionizing digital advertising. These trailblazing women are proving that “upper funnel” channels like connected TV, digital billboards, and streaming audio can actually drive measurable sales and foot traffic. From AI-powered campaign recommendations to innovations like pau...

Join host Stefanie Beach for an exclusive conversation recorded live from Cannes, France with Brendan McCarthy, Chief Marketing Officer of Criteo. Brendan reveals how Criteo transformed from a retargeting company into a commerce media powerhouse and unveils their bold new "For the Love of Commerce" vision. Brendan also shares groundbreaking insights on AI's role in revolutionizing shopping and why 76% of shoppers find...

Learn how to turn your CRM from a boring contact list into a lead-generating powerhouse that actually makes you money. Jason Kramer, Founder of Cultivize, shares an incredible story about how one roofing company made an extra $1 million in just four months by sending simple follow-up emails to old leads, plus he reveals the key metrics most businesses never think to track. You'll learn about the magic 24-hour window for calling...

Stefanie Beach chats with Angelina Eng from the IAB as she reveals the shocking truth about digital advertising measurement: we have standards, but they're not solving our problems. Learn why emerging channels like CTV and gaming are still treated as "other" in budgets, and how data quality—not just standardization—is the real key to unlocking cross-channel measurement success.

About Angelina Eng: Angelina is Vice Pres...

Meet the co-founders of Unplugged Collective, Mike Richter and Erica Fieldman, who are transforming how we network by creating face-to-face experiences that foster authentic human connection. Their mission is simple but powerful: help people unplug from digital overwhelm and unlock deeper, more meaningful relationships through inclusive community events. Join host Stefanie Beach to discover how they're making networking accessi...

Stefanie Beach sits down with powerhouse entrepreneur Amelia Tran, founder of Asteria Collective, who transformed a devastating layoff into a thriving marketing and events company—landing freelance work the very same day she lost her job. From managing multimillion-dollar budgets for brands like Google and L'Oreal to building a 700+ member marketing community, Amelia reveals how aggressive networking (including 13 emails to land he...

Stefanie Beach interviews Emmy-winning Susan Kravitz from SeenThis, who reveals how revolutionary streaming technology is transforming digital advertising by delivering instant-loading, high-quality video ads that boost performance while automatically reducing carbon footprints. Discover how this Swedish innovation enables brands to stream full HD video directly into display inventory, achieving more attention than traditional ads ...

Join Stefanie as she chats with Carrie Sporer, the fitness-obsessed founder who turned her post-workout hair disasters into SWAIR – the hair care brand that's flipping the beauty industry upside down! When traditional shampoos couldn't keep up with her active lifestyle, she didn't just complain... She created a revolution. Get ready for raw startup truths, breakthrough moments, and the exact playbook she used to build s...