The Digital Marketeer

Amazon expert Carolyn Lowe of ROI Swift reveals how she cut one client's ad spend by 25% while boosting sales—and why a $30 million company was losing money on 40% of their products. Learn the biggest Amazon mistakes costing brands thousands, from ignoring the "first 70 characters" rule to missing backend fields that unlock free traffic. Discover simple strategies for 30% conversion rates and Amazon's hidden $65 b...

Alex Strickland, Head of SSP Supply Relationships at FreeWheel, shares the inside story of how his team pulled off real-time programmatic advertising for the 2024 Paris Olympics and why he believes premium video is under threat. From transforming legacy TV networks to building FreeWheel's "every day is the Super Bowl" approach, Alex breaks down the challenges facing streaming platforms and why the future depends on ba...

Daphne Subar returns to The Digital Marketeer with some amazing updates on how her delicious cookie-biscotti hybrids have transformed from a home kitchen passion project into a corporate gifting game-changer that's helping companies actually connect with their people. She spills all the details on her signature touches—think handwritten notes, those adorable pink boxes, and clever subscription services—plus how she's turned...

Stefanie Beach sits down with GroundTruth’s powerhouse duo — CEO Rosie O'Meara and COO Kate Scappaticci — fresh from Cannes to explore how they're revolutionizing digital advertising. These trailblazing women are proving that “upper funnel” channels like connected TV, digital billboards, and streaming audio can actually drive measurable sales and foot traffic. From AI-powered campaign recommendations to innovations like pau...

Join host Stefanie Beach for an exclusive conversation recorded live from Cannes, France with Brendan McCarthy, Chief Marketing Officer of Criteo. Brendan reveals how Criteo transformed from a retargeting company into a commerce media powerhouse and unveils their bold new "For the Love of Commerce" vision. Brendan also shares groundbreaking insights on AI's role in revolutionizing shopping and why 76% of shoppers find...

Learn how to turn your CRM from a boring contact list into a lead-generating powerhouse that actually makes you money. Jason Kramer, Founder of Cultivize, shares an incredible story about how one roofing company made an extra $1 million in just four months by sending simple follow-up emails to old leads, plus he reveals the key metrics most businesses never think to track. You'll learn about the magic 24-hour window for calling...

Stefanie Beach chats with Angelina Eng from the IAB as she reveals the shocking truth about digital advertising measurement: we have standards, but they're not solving our problems. Learn why emerging channels like CTV and gaming are still treated as "other" in budgets, and how data quality—not just standardization—is the real key to unlocking cross-channel measurement success.

About Angelina Eng: Angelina is Vice Pres...

Meet the co-founders of Unplugged Collective, Mike Richter and Erica Fieldman, who are transforming how we network by creating face-to-face experiences that foster authentic human connection. Their mission is simple but powerful: help people unplug from digital overwhelm and unlock deeper, more meaningful relationships through inclusive community events. Join host Stefanie Beach to discover how they're making networking accessi...

Stefanie Beach sits down with powerhouse entrepreneur Amelia Tran, founder of Asteria Collective, who transformed a devastating layoff into a thriving marketing and events company—landing freelance work the very same day she lost her job. From managing multimillion-dollar budgets for brands like Google and L'Oreal to building a 700+ member marketing community, Amelia reveals how aggressive networking (including 13 emails to land he...

Stefanie Beach interviews Emmy-winning Susan Kravitz from SeenThis, who reveals how revolutionary streaming technology is transforming digital advertising by delivering instant-loading, high-quality video ads that boost performance while automatically reducing carbon footprints. Discover how this Swedish innovation enables brands to stream full HD video directly into display inventory, achieving more attention than traditional ads ...

Join Stefanie as she chats with Carrie Sporer, the fitness-obsessed founder who turned her post-workout hair disasters into SWAIR – the hair care brand that's flipping the beauty industry upside down! When traditional shampoos couldn't keep up with her active lifestyle, she didn't just complain... She created a revolution. Get ready for raw startup truths, breakthrough moments, and the exact playbook she used to build s...

Haggai Kloman Eraqi, CEO and third-generation entrepreneur, shares his journey with host Stefanie Beach - from childhood ventures to innovative businesses in telemedicine, luxury products, and AI. Rejecting the myth of work-life balance, Haggai advocates for intentional prioritization and accepting the inevitable costs of ambition, emphasizing domain expertise and authentic value creation. His candid insights on leadership, team bu...

Digital marketing veteran John McDougall explores the evolution of SEO with host Stefanie Beach, tracing the journey from early internet days to today's "search everywhere optimization." McDougall reveals how modern SEO transcends keyword stuffing, emphasizing authentic content and personal branding across platforms. He offers candid insights into navigating the digital landscape, warning against AI-generated content ...

In our electrifying first-ever live show from the Possible conference in Miami, Stefanie connects with the powerhouse trio behind Advance Women — Hollis Guerra, Priti Powell, and Sophia Westrich. These trailblazing leaders reveal the bold vision and passion that transformed their frustrations into a movement reshaping women’s professional support networks in AdTech. They share game-changing approaches to mentorship, strategies for ...

Stefanie Beach interviews visionary entrepreneur Adam Callinan, who reveals how his platform Pentane is revolutionizing marketing performance metrics into actual profits for brands. Adam shares raw, unfiltered insights from his entrepreneurial battlefield, including the near-catastrophic setbacks he faced while building Bottle Keeper® that taught him invaluable business lessons you won't find in any MBA program. Discover this s...

Stefanie welcomes Matthew Stafford, the Managing Partner at Build Grow Scale, to discuss his remarkable journey from the concrete industry to mastering eCommerce. Matthew shares invaluable insights on website optimization and the strategies that drive significant growth for online businesses, emphasizing the importance of data analytics in converting traffic into sales. Tune in to discover how simplifying your website can lead to h...

Stefanie Beach delves into the world of marketing and finance with Jeff Greenfield, Co-Founder and CEO of Provalytics. Discover how to bridge the gap between creative marketing strategies and hard financial metrics, and learn why understanding attribution is key to optimizing your advertising investments in today's privacy-focused landscape. Don’t miss this enlightening conversation that promises to elevate your marketing game!

...

Join host Stefanie Beach as she welcomes Peter Cunha, a trailblazer in ad tech and digital media, to the latest episode of The Digital Marketeer. As the Managing Director of Sovrn, Peter unpacks the transformative role of curation in programmatic advertising, exploring how emerging technologies are reshaping the digital landscape. Tune in to discover the future of advertising and the exciting intersection of AI and curation that co...

Stefanie Beach welcomes Ali Wendroff, the VP of Demand Partnerships at Sharethrough, to explore the dynamic world of demand side platforms (DSPs) and supply side platforms (SSPs). Together, they delve into innovative strategies for building effective partnerships that enhance advertising effectiveness, emphasizing a creative-first approach that captivates audiences and drives measurable results. Listen to gain insights into the imp...