The Digital Remodeler

Discover how to turn your remodeling company's reputation into a powerful lead-generation machine. In this in-depth masterclass, Carl Willis—CEO of Remodeling Marketing Team—guides home remodelers through the exact strategies that transform customer reviews into steady, qualified leads using AI-driven visibility, automation tools, and reputation management best practices.

✔ Learn why reputation is your digital currenc...

Discover how to use content marketing to grow your home improvement business, build trust, and establish authority in your market. In this video, we cover the power of blogging for SEO, downloadable lead magnets, thought leadership strategies, and why consistent, high-quality content is key to attracting and converting homeowners. Learn how to optimize your content for search engines, engage your audience, and turn your expertise i...

In this episode of The Digital Remodeler Podcast, Carl Willis sits down with Rick Harris, founder of Work Boot Consulting and a seasoned contractor turned coach, to unpack what it really takes to scale a trades-based business in today’s complex environment.

Rick shares his journey from plumbing trenches to running a coaching firm, and dives deep into:

✅ How to stop the revolving door of labor turnover
✅ Buildi...

Are you still marketing like it’s 2015? In this game-changing webinar, Carl Willis — CEO of Remodeling Marketing Team—breaks down the urgent shift from Search Engine Optimization (SEO) to Answer Engine Optimization (AEO) and what it means for remodeling contractors in today’s AI-powered search environment.

🔍 What You’ll Learn in This Webinar:

• What the transition from search engines to answer engines means for...

In this eye-opening episode of The Digital Remodeler Podcast, host Carl Willis welcomes Cody Ryan, founder of Construction Industries and creator of EIDRIX Automation, to share his journey from hands-on contractor to trailblazing tech innovator.

Discover how Cody went from swinging hammers to writing code, using AI to solve real-world construction headaches like bidding inefficiencies, business forecasting, and CRM integra...

Are you a contractor or business owner feeling the weight of success? In this powerful episode of The Digital Remodeler Podcast, Carl Willis sits down with Michael Allison of The Adversity Academy to unpack the unseen toll of growing a construction business. From military service to running his own contracting company, Michael shares raw stories about stress, mental health, burnout, and substance abuse in high-pressure industries.<...

In this episode of The Digital Remodeler Podcast, Carl Willis sits down with Jonathan Mast of White Beard Strategies to explore how small business owners are moving beyond the buzz and turning AI into a daily strategic asset for their teams. From creating SOPs in minutes to scaling customer service with AI-powered bots, Jonathan shares real-world examples of AI transforming small business operations, sales processes, and customer e...

🚀 Want more leads and better ROI from your home remodeling ads? 

Learn how Google Performance Max Ads can help you generate high-quality leads while lowering your cost per click. 

In this expert-led webinar, Carl Willis from Remodeling Marketing Team explains:
✅ How Performance Max works and why it’s different from traditional Google Ads
✅ AI-powered optimization strategies to maximize conversions
✅ Step-by-step setup gu...

Are you a home remodeler struggling to rank on Google Maps?

In this power-packed webinar, Carl Willis—CEO and Lead Strategist at Remodeling Marketing Team—unpacks a proven framework to help you rise into the Google Maps "3-Pack," attract more qualified local leads, and position your business as the most trusted authority in your market.

Discover how to:

• Optimize your Google Business Profile ...

In this episode of The Digital Remodeler Podcast, host Carl Willis sits down with Rachel McDougall, CEO and Founder of peomg, to demystify the world of Professional Employer Organizations (PEOs) and their powerful role in helping small to mid-sized contracting businesses thrive.

Rachel shares her entrepreneurial journey, the critical HR and compliance challenges contractors face, and how PEOMG simplifies complexity by matc...

Want to dominate search results and grow your home remodeling business? In this episode, we break down SEO strategies that help local contractors and national remodeling companies attract more clients and scale successfully. Learn the essential SEO tactics for ranking higher, improving credibility, and driving high-quality leads.

What You’ll Learn:

✅ On-Page SEO Foundations: Keyword research, content optimization ...

Discover the proven strategies to generate high-quality leads and scale your home remodeling business using Meta Ads! In this in-depth webinar, Carl Willis, CEO of Remodeling Marketing Team, breaks down the essentials of running effective Facebook and Instagram ads. Learn how to:

✅ Target the right homeowners using advanced audience segmentation
✅ Create compelling ad creatives that stop the scroll
✅ Optimize your ...

In this episode of The Digital Remodeler Podcast, host Carl Willis sits down with Mike Foti, founder and CEO of Innovate Building Solutions, to unpack how a small, local glass block company grew into a nationwide remodeling and wholesale powerhouse.

Mike shares his journey from inheriting half the business from his father to scaling across the U.S. with specialty bathroom products and an impactful content strategy that att...

Struggling to get leads from social media? Homeowners are scrolling right now, looking for remodeling inspiration—and your business needs to be where they are! In this episode, we break down platform-specific social media strategies to help home remodelers attract more clients, generate leads, and build a trusted brand.

In This Episode, You’ll Learn:
✅ Why social media is essential for remodeling businesses
✅ How t...

In this episode of the Digital Remodeler Podcast, host Carl Willis sits down with George Shafazand, owner of Elevated Edge Construction, to discuss his journey from commercial property management to becoming one of the most trusted residential remodelers in San Jose, California.

George shares how he scaled his business through smart marketing, daily client communication, and strategic use of CRM systems like House Pro. He ...

Struggling to stand out in the remodeling industry? Video marketing and visual content can transform your online presence, build trust, and attract more homeowners to your business! In this video, we’ll show you how to showcase your remodeling projects effectively to generate more leads and increase conversions.

In This Episode, You’ll Learn:

• Why visual marketing is critical for remodeling contractors
• How to create high-...

Are you struggling to get consistent leads with paid advertising? Google Ads, social media ads, and retargeting strategies can help you book more remodeling projects—if done correctly! In this episode, we break down paid advertising strategies for home remodelers so you can attract high-quality leads and grow your business fast.

What You’ll Learn:

✅ How Google Ads drive high-intent traffic 
✅ Social media ads ...

Want to get more leads and higher ROI from your remodeling business ads? Google Performance Max Ads is an AI-driven ad type that puts your business in front of high-intent homeowners across Google Search, YouTube, Google Maps, Gmail, and more—all from one campaign!

In This Episode, You’ll Learn:

✅ What Performance Max Ads are & how they work 
✅ How AI automates & optimizes your ad campaigns 
✅ The ...

In this episode of the Digital Remodeler Podcast, Carl Willis is joined by Ashley Dibiase, founder of Dash of Social, to explore the power of partnership marketing for home remodelers and contractors. Learn how to tap into new audiences, leverage industry relationships, and create referral networks that drive high-quality leads—without increasing your ad spend!

🔹 What is partnership marketing, and how does it work?
🔹 How can h...