The Digital Remodeler

Discover how remodeling contractors across the US and Canada are using AI to win more jobs through lightning-fast lead response. In this comprehensive webinar, Carl Willis (CEO, Remodeling Marketing Team) reveals the exact AI tool stack that automates follow-up, generates professional emails in seconds, and ensures you never lose another lead to slow response times.

Learn how to implement ChatGPT, Otter AI, and Zapier to: 

• Respon...

In this episode of The Digital Remodeler Podcast, Carl Willis sits down with James Hatfield, Chief Revenue Officer at LiveSwitch, to unpack one of the most inspiring journeys in construction tech—from house painting and blue-collar grit to AI-driven platforms that are redefining job site management.

James shares his evolution from running a residential painting company to building and scaling tech startups that solve real-...

In this episode of the Digital Remodeler podcast, Carl Willis sits down with high-performance strategist and marketing powerhouse Adi Soozin to explore what it really takes to build an indestructible winner's mindset—especially when you're scaling a business under pressure.

Adi shares powerful insights from her personal journey, including lessons learned from growing up with industry titan parents, working with F...

In this episode of the Digital Remodeler Podcast, Carl Willis sits down with Marnie Wills—AI strategist, entrepreneur, and former rugby coach turned digital consultant—to unpack how AI can transform your business operations, marketing, and leadership mindset.

From creating your own team of AI assistants to developing a "second brain" for your remodeling business, Marnie shares real-world insights on amplifying yo...

Discover how AI is transforming the home services industry in this must-watch episode of The Digital Remodeler Podcast. Carl Willis sits down with David Owasi, founder of Outreach Genius, to unpack how AI voice agents are solving the #1 issue plaguing contractors—missed calls and poor lead follow-up.

David shares his entrepreneurial journey from software engineering to franchising to building a tech company that’s reshapin...

In this powerful episode of the Digital Remodeler Podcast, Carl Willis sits down with entrepreneur and mind-shifting strategist Mitchell Weisburgh to uncover the leadership transformation every contractor must embrace to grow from skilled tradesman to strategic CEO.

Mitch shares his evolution from business tech trainer to online education disruptor, and now, thought leader in mind shifting—a practical blend of neuroscience...

What happens when a lawyer trades courtroom briefs for t-shirts and builds a multi-million dollar business?

In this powerful episode of the Digital Remodeler Podcast, Carl Willis sits down with Barton Henderson, Esq.—a JD/MBA who left the traditional legal path in pursuit of freedom over finances. Bart shares his compelling journey from launching a t-shirt business in law school to becoming an Inc. 5000 business owner, inv...

In this episode of The Digital Remodeler Podcast, Carl Willis sits down with Kat Oldershaw, founder of Kat & Co., to unpack the real struggles creative entrepreneurs face as their businesses grow—from operational overwhelm to broken communication and burnout.

If you're a designer, fabricator, remodeler, or creative business owner who started out doing what you love but now feel buried in admin and managing teams, ...

In this episode of the Digital Remodeler Podcast, host Carl Willis sits down with CPA and tax strategist Mike Jesowshek to uncover the powerful tax planning tactics every small business owner should know—especially home remodelers, contractors, and service professionals.

Mike shares his journey from marketing entrepreneur to leading tax advisor and breaks down:

• The difference between tax planning vs. tax preparation
• How ...

Learn how to turn video into your #1 sales tool — before the phone ever rings.

In this power-packed webinar replay, Carl Willis, CEO of Remodeling Marketing Team, reveals how contractors can use video marketing to pre-sell their services, earn trust, and dramatically reduce resistance in the sales process.

You’ll discover:

• Why 70% of buying decisions happen before the first conversation
• The 3 types of videos eve...

Discover how to turn your remodeling company's reputation into a powerful lead-generation machine. In this in-depth masterclass, Carl Willis—CEO of Remodeling Marketing Team—guides home remodelers through the exact strategies that transform customer reviews into steady, qualified leads using AI-driven visibility, automation tools, and reputation management best practices.

✔ Learn why reputation is your digital currenc...

Discover how to use content marketing to grow your home improvement business, build trust, and establish authority in your market. In this video, we cover the power of blogging for SEO, downloadable lead magnets, thought leadership strategies, and why consistent, high-quality content is key to attracting and converting homeowners. Learn how to optimize your content for search engines, engage your audience, and turn your expertise i...

In this episode of The Digital Remodeler Podcast, Carl Willis sits down with Rick Harris, founder of Work Boot Consulting and a seasoned contractor turned coach, to unpack what it really takes to scale a trades-based business in today’s complex environment.

Rick shares his journey from plumbing trenches to running a coaching firm, and dives deep into:

✅ How to stop the revolving door of labor turnover
✅ Buildi...

Are you still marketing like it’s 2015? In this game-changing webinar, Carl Willis — CEO of Remodeling Marketing Team—breaks down the urgent shift from Search Engine Optimization (SEO) to Answer Engine Optimization (AEO) and what it means for remodeling contractors in today’s AI-powered search environment.

🔍 What You’ll Learn in This Webinar:

• What the transition from search engines to answer engines means for...

In this eye-opening episode of The Digital Remodeler Podcast, host Carl Willis welcomes Cody Ryan, founder of Construction Industries and creator of EIDRIX Automation, to share his journey from hands-on contractor to trailblazing tech innovator.

Discover how Cody went from swinging hammers to writing code, using AI to solve real-world construction headaches like bidding inefficiencies, business forecasting, and CRM integra...

Are you a contractor or business owner feeling the weight of success? In this powerful episode of The Digital Remodeler Podcast, Carl Willis sits down with Michael Allison of The Adversity Academy to unpack the unseen toll of growing a construction business. From military service to running his own contracting company, Michael shares raw stories about stress, mental health, burnout, and substance abuse in high-pressure industries.<...

In this episode of The Digital Remodeler Podcast, Carl Willis sits down with Jonathan Mast of White Beard Strategies to explore how small business owners are moving beyond the buzz and turning AI into a daily strategic asset for their teams. From creating SOPs in minutes to scaling customer service with AI-powered bots, Jonathan shares real-world examples of AI transforming small business operations, sales processes, and customer e...

🚀 Want more leads and better ROI from your home remodeling ads? 

Learn how Google Performance Max Ads can help you generate high-quality leads while lowering your cost per click. 

In this expert-led webinar, Carl Willis from Remodeling Marketing Team explains:
✅ How Performance Max works and why it’s different from traditional Google Ads
✅ AI-powered optimization strategies to maximize conversions
✅ Step-by-step setup gu...

Are you a home remodeler struggling to rank on Google Maps?

In this power-packed webinar, Carl Willis—CEO and Lead Strategist at Remodeling Marketing Team—unpacks a proven framework to help you rise into the Google Maps "3-Pack," attract more qualified local leads, and position your business as the most trusted authority in your market.

Discover how to:

• Optimize your Google Business Profile ...