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How do you stand out in a crowded digital marketplace and generate leads that actually convert?
In this episode of The Digital Revolution Podcast, Eli is joined by Katie Clark, Senior Director of Marketing at UScience, about effective lead generation strategies. They cover Katie's impressive background in marketing and acting, strategies for competitive teardowns, creating thought leadership reports, and navigating the challenges of being a working mother in digital marketing.
00:00 Intro
01:05 Introduction and Guest Welcome
01:42 Katie Clark's Background and Career Journey
05:55 Katie's Acting Experience and Transition to Marketing
11:08 Current Role and Exciting Projects
12:58 Deep Dive into Lead Generation
14:36 Best Practices and Tips for Effective Lead Gen
20:32 Analyzing Competitors and Differentiating Your Business
23:04 Thought Leadership and Its Impact on Lead Gen
24:02 Key Components to High Converting Thought Leadership Reports
27:17 Starting Out: Promoting Your Content
29:00 Optimizing Lead Forms for Better Conversion
29:13 Optimizing Lead Form
31:10 The Importance of Lead Hygiene
33:37 Nurturing Leads: Building Relationships
37:48 Postmortem and Renewal Strategies
39:17 The Future of Lead Generation with AI
43:14 Balancing Work and Family: A Woman's Perspective
50:28 Conclusion and Final Thoughts
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