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What does it really take to build a powerhouse in-house agency?
In this episode of The Digital Revolution Podcast, Eli talks with Kasper Sierslev about the intricacies of building and managing an in-house agency. Kasper, an expert with extensive experience in creative marketing and in-house collaboration, shares valuable insights and actionable advice for business owners. Topics covered include managing marketing channels, the importance of consistency and strategy, leveraging AI and tech tools, and optimizing business processes for growth. The conversation also delves into Kasper's personal journey and his vision for the future of the digital marketing space.
00:00 Intro
00:37 Meet The Expert
02:11 In-House Marketing and Creative Collaboration
03:02 Casper's Early Life and Career Path
06:49 Building In-House Agencies
10:21 The Role of Technology in Marketing
20:43 AI and Future Trends in Marketing
26:59 Advice for Business Owners
32:06 Conclusion and Farewell
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