The Digital Shift™

 Most entrepreneurs think the answer to scaling is more leads. But the truth? You could have 100—or even 100,000—on your list right now and still not see growth, because leads don’t equal conversions.

In this episode of The Digital Shift™, Jessica Green calls out the vanity metrics trap and reveals the 3 biggest reasons your audience isn’t buying. If you’ve been spinning your wheels creating more content, chasing new followers, or s...

In this episode of The Digital Shift™, Natasha Roberson sits down with one of the most inspiring success stories inside the Self Made Hub—Nancy Garfinkel, also known as The No B.S. Coach. Nancy shares how she went from being completely overwhelmed by tech to launching a fully automated coaching business in just four months.

From her background in healthcare and real estate to building her signature course Execution Wins, Nancy gets ...

In this episode of The Digital Shift™, Natasha Roberson reveals how to finally make email your most powerful sales tool. Forget boring newsletters or desperate blasts — Natasha shares the Self-Made Way, her proven 4-part framework that transforms emails into trust-building, deal-closing machines.

If you’ve ever struggled with what to write, worried about being too pushy, or felt like your emails just don’t land… this is your roadmap...

In this episode of The Digital Shift™, Jessica Green shares the 7 mindset and strategy shifts that completely changed how she priced her offers—and why she stopped trading hours for dollars.

If you've ever felt unsure about what to charge, undervalued your skills, or let pricing hold you back from launching your offers… this is the wake-up call you didn’t know you needed.

Jessica breaks down real stories, hard lessons, and pract...

In this episode of The Digital Shift™, Natasha Roberson tackles one of the biggest frustrations entrepreneurs face on social media: posting without results. If you’ve ever felt like you’re “posting and praying” — spending hours creating content only to get a handful of likes, maybe a comment or two, and zero sales — this episode is your wake-up call.

The truth is, it’s not your content that’s the problem. It’s the missing system beh...

Episode 39:

Midlife Badass: Building a Business That’s Bold, Connected, and Completely Automated

Featuring: The Midlife Badass

From Dream to Digital: How This Midlife Badass Built Her Business with Systems, Strategy & Sisterhood

In this powerful episode of The Digital Shift™, Jessica Green sits down with one of the most inspiring entrepreneurs inside the Self Made Hub—The Midlife Badass—a coach, creative, and co...

In this episode of The Digital Shift™, Natasha Roberson reveals the 5 essential email and SMS sequences that turn your inbox into a 24/7 sales engine.

If you’ve been relying solely on social media for leads and sales, you’re sitting on a ticking time bomb. Your inbox is the one digital asset you truly own — and with the right automations, it becomes a predictable, scalable revenue stream.

You’ll walk away knowing exactly which 5 sequ...

Welcome to The Digital Shift™ — I’m your host, Jessica Green — and today we’re talking about what has to come first if you want your business to make money consistently.

I’m not talking about your logo, your website, your course content, or your Instagram aesthetic.

I’m talking about the system that actually turns interest into income—the one thing most people don’t build, and then wonder why their launch falls flat.

Let me take you b...

Welcome to The Digital Shift™ — I’m Jessica Green, and if you’ve been stuck in startup limbo or feeling overwhelmed by “everything” you're supposed to have in place before launching… take a breath.

In this episode of The Digital Shift™, I’m breaking down the bare minimum you need to launch your business online—without drowning in tech, overthinking your strategy, or wasting time on things that don’t move the needle.

If...

Feeling overwhelmed by all the tools, tech, and to-dos when it comes to automation? You’re not alone—and this episode of The Digital Shift™ is here to cut through the noise.

In this solo episode, Natasha Roberson breaks down the ONE system you should start with when building out automation in your business. Whether you’re brand new to tech or stuck in “automation avoidance,” this conversation will simplify the chaos and show you exa...

In this episode of The Digital Shift™, Natasha Roberson dives deep into one of the most powerful, overlooked, and ROI-packed tools in your entire business: your email list.

If you think email is dead—this episode will wake you up. With inboxes more crowded than ever, most business owners either give up too soon or never use email to its full potential.

Natasha breaks down the exact strategies to stand out, serve more, and sell more u...

In this episode of The Digital Shift™, Jessica Green takes a bold look at the “platform pile-up” plaguing online entrepreneurs. From ClickFunnels and Kajabi to Skool, Mailchimp, StanStore, Squarespace, SamCart, ManyChat, Flodesk and beyond—these tools promise to help, but often leave you stuck, frustrated, and alone. Jessica shares real stories (including her own) of trying to duct-tape together systems, only to realize the missing...

In this episode of The Digital Shift™, Natasha Roberson challenges the biggest misconception about automation: that it’s cold, robotic, or impersonal.

The truth? Automation done right is what allows you to show up more consistently, more authentically, and more human than ever—because it removes the overwhelm of remembering what to send, when to follow up, and how to stay top of mind with your leads and customers.

Natasha walks throu...

In this episode of The Digital Shift, Natasha Roberson breaks down what separates the entrepreneurs who slow down every holiday from those who keep scaling—without sacrificing family time. With the 4th of July holiday in full swing, many business owners hit pause… but should you?

Natasha shares how automation allows your business to “stay open” and nurture leads, make sales, and build trust—even while you’re offline with your family...

In this episode of The Digital Shift™, Jessica Green challenges entrepreneurs to take a hard look at how they’re showing up in their business. Are you operating like a hobbyist—winging it, posting when you remember, and manually following up… or are you building a real business with systems, strategy, and structure? Jessica breaks down the key differences between hobby energy and CEO-level execution—and what it actually takes to st...

In this episode of The Digital Shift™, Jessica Green exposes one of the biggest mistakes entrepreneurs are making right now—their link in bio is leaking sales. Whether you’re using Linktree, sending people to random websites, or relying solely on your DMs, you might be losing leads, conversions, and cash. Jessica breaks down what’s going wrong, what a high-converting link should actually do, and how to build a link in bio that work...

In this episode of The Digital Shift™, Jessica Green interviews Lisa Stein—mentor, entrepreneur, and leader of The Mentor Membership community. Lisa opens up about the real-life lessons that shaped her business, the mindset shifts that helped her grow, and how embracing systems and automation through Self Made Hub completely changed the way she runs things. This is an inspiring, transparent look at what happens when mentorship meet...

In this episode of The Digital Shift™, Natasha Roberson delivers a powerful message for entrepreneurs tempted to hit cruise control this summer. While most businesses slow down in June, the savviest entrepreneurs are using this time to simplify, systematize, and scale smarter.

Natasha shares how this “quiet” season can actually become your biggest setup season. Whether you’re a coach, creator, or network marketer, this episode will ...

 In this episode of The Digital Shift™, Jessica Green unpacks the five must-have systems that every business needs in place to scale—without burning out. From lead capture to client retention and content automation, these systems aren’t just for big brands anymore.

If you’re stuck manually responding to DMs, missing follow-ups, or duct-taping together 10 tools to make your marketing work—this episode is your wake-up call. Jessica sh...