The Digital Shift™

The Digital Shift™

Get to know the powerhouse duo behind The Digital Shift™! With decades of experience scaling businesses and a no-nonsense approach to strategy, Jessica and Natasha live to see entrepreneurs take control of their growth. From tech tips to confidence-building, these two bring the inspiration and insights you need to make things happen.

Episodes

May 15, 2025 25 mins

In this episode of The Digital Shift™, Jessica Green breaks down 10 critical reasons why businesses must embrace digital systems right now. Social media is unreliable, manual follow-up doesn’t scale, and if you don’t own your list—you don’t own your business. Jessica shares real-world examples, including the time she lost her Facebook account for 9 months, and how it nearly crushed her business. Don’t wait for the next TikTok shutd...

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In this episode of The Digital Shift™, Natasha Roberson exposes one of the biggest hidden expenses in your business: your tech stack. Are you juggling 6+ tools and hundreds of dollars a month trying to manage your email, text, funnels, CRM, scheduler, course platform, and social media? Natasha shows you how to simplify your systems, consolidate your tools, and save big while scaling fast.

Whether you’re a coach, course creator, netw...

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In this episode of The Digital Shift™, Natasha Robertson pulls back the curtain on one of the biggest threats to entrepreneurs today: burnout. If you’ve ever felt like you’re doing all the things—but still dropping the ball—this one’s for you.

Natasha shares how her lack of systems once led to stress, overwhelm, and near burnout… and how she turned it all around with automation, boundaries, and a proven 90-day time-blocking method.

W...

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In this episode of The Digital Shift™, Jessica Green sits down with powerhouse network marketing leader Julia Thornhill to discuss how she built a global team across 20+ countries, created over 100 six-figure earners, and pioneered systems that have driven nearly $100 million in commissions.

From serving in Iraq to leading a faith-based movement in business, Julia’s journey is nothing short of inspiring. We’ll dive into:

  • How bold...
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In this episode of The Digital Shift™ Podcast, Natasha Robertson dives deep into a game-changing strategy—how to win back cold leads, lost customers, and even inactive business partners using email and SMS automation.

If you’re solely relying on social media to re-engage past customers, you’re leaving money on the table. Social media posts only reach about 10% of your audience, while email opens jump to 25-45% and SMS boasts an incr...

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In this episode of The Digital Shift™, Jessica Green and Natasha Roberson break down who the Digital Shift Accelerator is designed for—and who it’s NOT for. If you’ve been wondering whether this program is the right move for your business, this episode will give you the clarity you need.

We’ll dive into:
 ✅ The exact type of entrepreneurs who will get massive results inside the Accelerator
 ✅ Why some business owners aren’t ...

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In this episode of The Digital Shift™, Jessica Green uncovers a critical truth: If your business relies solely on social media to maintain relationships and generate sales, you’re leaving your success in the hands of platforms you don’t control.

But also your company….

I’m going to share my personal experience of losing her Facebook account for nine months and the devastating impact it had on her business. Plus, she breaks down the l...

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In this episode of The Digital Shift™, Natasha Roberson sits down with Leanne Gabriel, a powerhouse in network marketing who took her business from manual hustle to a fully automated, high-performing system—and saw massive results.

For years, Leanne built her business the traditional way—manual follow-ups, live calls, and hands-on team training. But everything changed when she partnered with us to infuse technology into her systems....

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In this episode of The Digital Shift™, Natasha Roberson dives deep into the power of a 90-day game plan and why it’s the ultimate strategy for creating momentum, scaling your business, and breaking free from the cycle of inconsistency.

Natasha shares her personal experience with 90-day sprints—how they helped her stay focused, eliminate distractions, and drive real results in her business. If you’ve ever felt stuck, overwhelmed, or ...

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In this episode of The Digital Shift™, Natasha Roberson sits down with network marketing coach and leadership mentor Rob Sperry to discuss one of the most overlooked keys to success: onboarding for duplication and retention.

Rob breaks down the what—what a duplicatable onboarding system needs to include—and the how—how to leverage automation and technology to create a seamless, scalable process for both team members and customers.

To...

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In this episode of The Digital Shift™, Natasha Roberson sits down with Jess Green to dive deep into her new book, Super Power to Super Profit. Jess shares her entrepreneurial journey and the powerful strategies she has used to transform her expertise into a thriving business. From leveraging digital systems to optimizing business frameworks, she unpacks the mindset shifts and actionable steps that have helped her scale her success.

...

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In this episode of The Digital Shift™, Jessica Green sits down with Sheri Winesett, a leadership expert with over two decades of experience coaching entrepreneurs, CEOs, and executives. Sheri shares transformative insights from her bestselling book, Transparent Leadership, and discusses how embracing authenticity can revolutionize leadership styles, build trust, and create sustainable growth.

Discover how Sheri leverages Self Made H...

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In this episode of The Digital Shift™, Natasha Roberson walks you through the blueprint for creating a 14+ point customer journey that transforms leads into loyal customers and advocates. From the first touchpoint to long-term retention strategies, this episode dives into the power of intentional customer experiences.

Natasha shares the critical steps for mapping out your customer’s journey—from awareness and consideration to conver...

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In this episode of The Digital Shift™, Jessica Green sits down with Tony Ferraro, a renowned life planning expert and visionary coach. Tony shares transformative insights from his Life Plan Program, a step-by-step framework designed to help individuals unlock clarity, set actionable goals, and align their lives with purpose.

Discover how Tony’s Cognitive Compass Quiz empowers individuals to understand their thought patterns and beha...

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In this episode of The Digital Shift™, Jessica Green delves into the power of lead magnets as a game-changing strategy for building a loyal and engaged audience. Learn why lead magnets are the key to extracting your audience from social platforms and creating a valuable lead list that you own. Jessica breaks down how to design lead magnets that solve specific problems, attract the right people, and build trust.
She also explore...

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In this episode of The Digital Shift™, Natasha Roberson takes you on a deep dive into the transformative power of automating your customer journey. From awareness to conversion to retention, Natasha outlines the critical stages of the customer experience and how automation bridges the gaps where many businesses fall short.

Discover how automations like welcome sequences, follow-up workflows, and retention campaigns can save time, in...

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In this episode of The Digital Shift™, Natasha Roberson sits down with Shauna Mucklow to discuss the pivotal role of technology and systems in scaling a successful business. Shauna, a top leader in the network marketing industry, shares her journey from traditional business ownership to embracing automation as a tool for creating authentic connections with her customers and team.

Together, they explore how integrating smart automati...

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In this episode of The Digital Shift™, hosts Jessica Green and Natasha Roberson uncover the transformative power of automation for entrepreneurs and business owners. From streamlining repetitive tasks to enhancing customer retention and scaling operations, automation is no longer a luxury—it’s a necessity.


Jessica and Natasha discuss the benefits of automation, common mistakes to avoid, and actionable steps to start integrating...

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In this value-packed episode of The Digital Shift™, hosts Natasha Roberson is joined by Coach Fryer, a seasoned social media coach for entrepreneurs and network marketers. Dive into the strategies behind his GNC method—Growth, Nurture, Convert—and learn how to leverage social media to build relationships, attract leads, and drive conversions.

Coach Fryer shares his inspiring journey from professional baseball to network marketing an...

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In this episode of The Digital Shift™, Natasha Roberson interviews Jess Green on the foundational topic of branding. Together, they dive deep into what it takes to define your customer avatar and craft a brand voice that resonates with your audience. Jess shares her insights on why targeting the right audience is essential, how to avoid common pitfalls, and how technology like ChatGPT can revolutionize the way you connect with your...

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