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November 26, 2021 28 mins

The world is full of small businesses, and many of them are not nearly as digitised as larger companies.

Redcloud Technology is on a mission to fix that. There are over 500 million small business traders and helping them connect to one another digitally to remove friction from their commercial activities seems like a very worthwhile endeavour so I invited Justin Floyd, Redcloud's Founder and CEO to come on the podcast to tell me more.

We ad a fascinating conversation around some of the challenges small businesses face, how Redcloud helps them address them, and what the data play here is. As usual, I learned loads, and I hope you do too...

Oh, and this is one of the first podcast episodes that I have created chapters for. If you find them useful, do let me know (tom.raftery@sap.com) and I'll make the effort to do it more often!

If you have any comments/suggestions or questions for the podcast - feel free to leave me a voice message over on my SpeakPipe page or just send it to me as a direct message on Twitter/LinkedIn. Audio messages will get played (unless you specifically ask me not to).

If you want to learn more about how to juggle sustainability and efficiency mandates while recovering from pandemic-induced disruptions, meeting growth targets, and preparing for an uncertain future, check out our Oxford Economics research report here.

And don't forget to check out the 2021 MPI research on Industry 4.0 to find out how to increase productivity, revenues, and profitability for your operations. This global study examines the extent to which manufacturers deploy Industry 4.0 in their business and the benefits it brings.

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