Craig Daniels, owner of Prolific Outdoor Living, shares his journey from starting as a grass cutter to becoming a successful landscape designer and builder. He discusses the decision to expand his business from Chicago to California and the importance of having a support system in a new market. Craig explains the shift in his business model from doing both design and construction to focusing solely on design and project management. He emphasizes the value of having a detailed design plan and the benefits it brings to both clients and contractors. Craig also discusses the importance of choosing materials that complement the architectural style of the home and the client's budget. Craig Daniels shares his journey from lawn care to landscaping to hardscaping to becoming a full designer. He emphasizes the importance of finding your why and having a mentor and he advises young landscapers to focus on their mental and set goals to build towards their desired future. Craig can be contacted through Facebook or Instagram.
Instagram: @prolificdesignandmanage
Website: https://prolificdesignandmanage.com/
Chapters
00:00
Introduction and Background
02:01
Expanding to California: Taking a Leap of Faith
07:09
The Benefits of Focusing on Design and Project Management
09:35
The Importance of Detailed Design Plans
13:58
Educating Clients on the Importance of Design
21:25
Providing Value and Understanding the Client's Budget
23:25
The Importance of Good Design
26:26
The Power of Mentorship
27:32
Investing in Yourself
29:23
Leadership and Team Culture
31:10
Craig's Interests Outside of Work
34:58
Creating Unique and Personalized Designs
36:21
Overcoming Setbacks and Challenges
44:36
Finding Your Why and Setting Goals
47:45
Getting in Contact with Craig Daniels
If you are in need of branding or marketing help for your landscape or hardscape company, book a FREE 1 on 1 call with me here:
https://calendly.com/landscapemaverick/discovery-call
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