Vinny Machado, owner of Maple Tree Landscape, shares his journey from Brazil to the United States and his path to becoming a successful landscaper. He started his landscaping career working for a company and eventually decided to start his own business. Vinny initially used creative marketing strategies, such as putting flyers in newspapers, to attract his first clients. Over time, he learned the importance of business coaching and implementing new strategies to scale his business. Today, Vinny's company has 15 employees and generates close to two and a half million dollars in revenue. Vinny Machado shares his insights on growing a successful landscaping business, emphasizing the importance of knowing your worth, providing excellent customer service, and continuously improving. He discusses the strategies he uses to streamline operations, such as using CRM software and creating videos to communicate with employees and customers. Vinny also highlights the value of offering additional services, like 3D designs and power washing, to differentiate his business from competitors. He emphasizes the need for problem-solving and a positive mindset when dealing with challenges. Vinny's advice for aspiring landscapers is to start small, work hard, and gradually increase prices as the business grows.
Takeaways
Chapters
00:00
Introduction and Background
03:03
Starting a Landscaping Business
09:00
Creative Marketing Strategies
15:52
The Importance of Business Coaching
19:06
Scaling the Business
23:13
Setting Pricing Standards
25:21
Implementing New Ideas
26:23
Establishing Prices and Closing Deals
29:40
Streamlining Operations with Video Communication
34:24
Differentiating the Business with 3D Designs
37:07
Focus on a Specific Area to Make More Money
39:25
Offering Additional Services: Deer Repellent and Power Washing
45:01
Work-Life Balance and Structuring the Day
49:07
Starting Small and Knowing Your Worth
53:53
Continuous Improvement and Increasing Prices
55:21
Conclusion
keywords
landscaping, entrepreneurship, business coaching, marketing strategies, scaling a business, landscaping, business growth, customer service, CRM software, additional services, problem-solving, positive mindset
If you are in need of branding or marketing help for your landscape or hardscape company, book a FREE 1 on 1 call with me here:
https://calendly.com/landscapemaverick/discovery-call
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