Why is alignment such a difficult challenge for B2B organizations, and what are the common sources causing misalignment? In this episode, Frank and Joe explore 3 sources responsible for creating misalignment across an organization. Cause 1 - People are focused on their role's specific function, not how it impacts the company/customer experience as a whole. Cause 2 - Varying data between departments and across internal platforms. Cause 3 - Department KPIs don't compliment each other or leave gaps in the customer journey, negatively impacting the customer experience and causing friction between your teams. Dive into how these sources of misalignment gain footing in a company and how you can best address them.
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