Are people just renaming Inbound Marketing as RevOps? Sparked from a recent article titled, "I'm Afraid for our RevOps Community" Frank and Joe explore a potential fear for the future of RevOps. The RevOps community is losing sight of two big questions as it relates to the RevOps function:
- Why does RevOps exist within the organization?
- Where does the function live within the organization?
In this episode, hear how Inbound Marketing talk tracks are working their way over to dilute the core functions of Revenue Operations in an organization and how these mislabels are falsely representing RevOps. The hosts also outline the core responsibility of your RevOps Champion (aka RevOps Leader) in an organization and where the RevOps role land in an organization structure.
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