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April 13, 2021 27 mins

In this episode, Frank and Joe talk about why hunting and closing should be separate functions in your sales team and how you hold each role accountable. They also dive into how you can separate your pipelines to gain better insights into your business performance and the overall customer experience.

Access and download your copy of the Technical Lifecycle Journey Map, the episode's featured tool. This resource will help you outline your customers' macro experience as they move from one lifecycle stage to the next and ensure your teams are aligned around the criteria and triggers the change.

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