In this episode, Frank interviews Don Crow. Don previously ran his own agency and currently helps B2B organizations activate a RevOps approach on HubSpot so they can maximize their revenue potential.
Don shares his experiences working with B2B organizations and talks through 3 common processes they often lack that limit their growth potential.
- No feedback loop between Customer Service and Marketing
- No sales nurturing
- No agreement on lifecycle stage definitions or processes
Frank and Don explore the impact of each process on the organization and what steps to take to activate the missing pieces with the overall goal to improve the customer experience and streamline the organization's revenue engine.
Connect with Don Crow:
https://www.linkedin.com/in/doncrow/
https://twitter.com/doncrow
Featured Resource: Technical Lifecycle Journey Map
For more information about the podcast or Building Your Digital Utopia, visit buildingyourdigitalutopia.com
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