The Dime

Florida and New York are massive markets — but they’re still early. Everyone’s fighting for attention, trust, and long-term positioning.
So how did The Flowery rise to the top and become the go-to partner for the industry’s premier brands?

710 Labs. Wizard Trees. Preferred Gardens. Doja Pak the list goes on.
These brands are some of the most sought-after names in the entire cannabis industry.
They drive traffic into the store, signal t...

Big Tobacco knows cigarettes are dead.
They’re sitting on cash, looking for growth — and cannabis is the obvious move.

They’re no longer silently watching from the sidelines. They’re investing, expanding — some through public acquisitions, others through quieter plays. But one thing is clear: it’s no secret anymore. Big Tobacco is here, leveraging its resources to capture market share quickly, while cannabis companies continue to str...

Specialization is coming — and surviving will mean doing one thing better than anyone else.

But that’s only the beginning. Getting there takes a relentless growth mindset: an obsession with stacking small operational wins — data, tech, genetics, process — to create massive separation over time.

Extraction isn’t simple. And in a world of margin compression, “this is how we’ve always done it” won’t cut it.

Micah shares how applying best...

You produced the product.
They said they needed terms — “as soon as it sells, we’ll pay.”
But the days kept going by… and nothing came in.

In cannabis, collections are brutally difficult. With limited banking and tight cash flow, cash is king. So how do you know who’s trustworthy? Who’s a repeat offender? And where do you even go to collect?

Sadly, this scenario is far too common — and it’s crushing the industry.

This week we sit down w...

It’s not about planting flags anymore. It’s about profitability.

As the cannabis industry shifts from rapid growth at all costs to operational precision, hard decisions are being made.

Which assets are sized properly? Where can we build a well-rounded, potentially profitable business given the realities of today’s market? 

And how do we make the right calls for our teams while positioning for the world we’re actually in—not the one we...

While it feels like progress isn’t happening — and that may be true at the federal level — inside the industry, it’s a completely different story.
The financial model you built, the regulatory category you operate in, the market dynamics, the consumer behavior — every one of those variables is in motion. Constantly evolving. And new competitors are entering, disrupting your playbook from every angle.

Reality is, the shakeout isn’t en...

Can cannabis be the key to lowering healthcare costs and improving patient outcomes?

Impossible, right?

Think again.

Leafwell has analyzed millions of data points and uncovered staggering, undeniable results—cannabis patients experience fewer ER visits, reduced prescription drug use, and better health outcomes compared to non-users. These findings aren’t just groundbreaking—they’re a wake-up call.

This is just the beginning of unlockin...

“It’s this crazy melody of things constantly happening, and you need an incredible degree of grit and fortitude. Even the best-prepared individuals with meticulous plans have to throw them up in the air like confetti. It’s an intangible feeling—until you get into it, you really don’t know.”

This quote from Christina Betancourt Johnson perfectly captures the cannabis industry—where relentless highs and lows force constant adaptation....

Want to know what a company really values? Look at where they spend their money.

In cannabis, where cash is a rare commodity, Jetty Extracts is choosing to invest in:

• Thousands of dollars each month in additional third-party testing that isn’t required
• OCal-certified cannabis, the cleanest on the market

Most companies can’t even consider this level of investment. Jetty does it because they’ve spent over a decade building a bra...

Cannabis started as a movement, not just a business. But as legalization expanded, the industry found itself caught between profit and purpose, struggling under massive overregulation and taxation. So how do we get back on track?

For over 11 years, Luna Stower has been on the front lines—fighting for safe access, patient rights, and the end of prohibition. While many have lost steam, her relentless passion and advocacy have never wa...

Vaping is more than just oil and hardware—it’s a delicate balance of oil, terpenes, device performance, and supply chain efficiency. When one element is off, consumers notice, and brands suffer.

With new tariffs on China and CCELL  massive  U.S. investment, what does this mean for the future of the vape industry? How do hardware vendors differentiate themselves while ensuring brands thrive? And can a nine-figure R&D budget redefine ...

Consumer buy brands. And in cannabis, California brands reign supreme because they uphold the most sacred element in any relationship—trust.

Trust isn’t just about marketing—it’s about consistency, quality, and experience. The moment a brand breaks that trust, it loses everything. But expanding a highly trusted California brand into new markets isn’t just about slapping a logo on a jar—it’s about ensuring the same elite quality, cul...

"Bureaucracy defends the status quo long past the time when the quo has lost its status."
— Laurence J. Peter

Nowhere is that more evident than in cannabis, where local governments resist change, operators scramble for clarity, and policies shift overnight. The biggest mistake cannabis operators make? Waiting too long to ask for help.

Navigating cannabis regulations isn’t just about compliance—it’s a high-stakes game of politics, timi...

Are you considering expanding to Germany? The answer should be yes.

As a brand or retailer, deciding where to grow is critical. California is the ultimate proving ground—fiercely competitive and filled with industry leaders. If you want to be a national player, is this where you make your mark?

But what about Germany? A high-potential market, still in its early stages, with adult-use legalization on the horizon. The demand for U.S. b...

Everyone can agree—cannabis operates in a legal gray area. 

For starters, anyone in the industry is technically breaking federal law, as cannabis remains federally illegal. 

But for an in-house attorney at an MSO, the job isn’t just about navigating federal risk.

 It’s about understanding where gray meets red, balancing state-by-state regulations, and ensuring compliance across an industry with ever-changing rules—especially for a pub...

Standard Operating Procedures—every company has them. But how do you maintain consistency when a single change can ripple across 14 states, 15 cultivation sites, and 150 retail locations?

Verano faces the challenge of creating continuity across a vast and diverse footprint. Each state presents unique regulations and operational nuances, yet the expectation for repeatability in product quality and customer experience remains unwaveri...

Cake is hitting different. A hockey stick chart is every founder's dream—but what looks like overnight success often hides expertise built years behind the scenes.

Thriving in California's intense, competitive cannabis market? That’s a different beast altogether.

Pink, chrome, fur—Cake's branding immediately resonates with its target audience. A masterclass in brand authenticity.

This week, we sit down with Chloe Kaleiokalani to discu...

Why does it feel like the hemp industry is exploding while regulated cannabis remains stagnant?

The numbers may tell one story, but they don’t capture the whole picture.

 What would a combined cannabis and hemp market look like if both operated with fewer restrictions, better access to resources, and increased capital?

This week, we welcome back Ben Burstein to dive into these critical questions and more, including:

• Why the numbers...

F1 hybrid seeds are the cornerstone of modern agriculture, offering the least expensive and most reliable way to grow uniform plants with predictable traits.

In the cannabis industry, however, growing from clones has long been the standard because true F1 hybrid seeds were unavailable—until now.

Today, F1 hybrid seeds have arrived in cannabis cultivation, delivering the same consumer and agronomic traits that make large-scale product...