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September 11, 2025 26 mins

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Welcome back to The Dirty Side of Leadership, where leadership meets entertainment. In this episode, Ron and Kristin tackle one of the hottest topics in leadership today: Gen Z entering—and reshaping—the modern workforce.

From their unique expectations around work-life balance to their comfort with technology, Gen Z is forcing leaders to rethink how organizations recruit, motivate, and retain top talent. But with those fresh perspectives come challenges—different communication styles, demands for flexibility, and a new definition of loyalty.

Key Themes & Takeaways

  • Shifting Priorities: Why Gen Z values purpose, flexibility, and mental health over traditional perks.
  • Digital Natives at Work: How growing up online influences their communication, collaboration, and career decisions.
  • Generational Friction: Where Gen Z clashes with Millennials, Gen X, and Boomers—and how leaders can bridge the gap.
  • Leadership Reset: Practical strategies leaders can adopt to engage, develop, and keep Gen Z talent motivated.
  • The Dirty Side: What happens when leaders ignore these shifts—and why high turnover and disengagement are the price.

Why It Matters

By 2030, Gen Z will make up nearly 30% of the global workforce. Leaders who fail to adapt risk losing not only top talent but also organizational relevance. This episode offers a candid, unfiltered look at what’s really at stake—and how leaders can navigate the mess with clarity and confidence.

Sources & References

  • Deloitte. Understanding Generation Z in the Workplace. Deloitte Insights, 2023.
  • Pew Research Center. “On the Cusp of Adulthood and Facing an Uncertain Future: What We Know About Gen Z So Far.” 2020.
  • Gallup. How Gen Z Wants to Work and Live. Gallup Workplace Report, 2021.
  • Harvard Business Review. “What Gen Z Wants from Work, Charted Across the World.” 2022.
  • McKinsey & Company. “True Gen: Generation Z and its implications for companies.” 2018.


Call to Action

If you enjoy today’s episode, don’t forget to:

  • Subscribe and leave a review on Apple Podcasts or Spotify.
  • Join the Dirty Side of Leadership Facebook group (moderated by Cassy Roop) for behind-the-scenes content.
  • Visit 4WardOperations.com for executive coaching, leadership tools, and upcoming events.

Co-hosts: Ron Ward and Kristin Sokoloff
Sponsor: 4Ward Operations
Producer: Stephen Ridley
Facebook Group Administrator: Cassy Roop

Where leadership meets entertainment! This weekly podcast takes both a humorous and intense look at leadership through impactful stories, answers to listener questions, and breakdowns of dirty lessons from Ron's best selling book, "The Dirty Side of Leadership".

Connect with us at 4wardoperations.com

Connect with us at 4wardoperations.com

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