The Dogwood Media Solutions Podcast

If your primary means of advertising your business or organization is through social media, you’ve likely noticed continuously declining organic reach. Many people claim organic reach is dead, which is a bit of a glass-half-empty outlook, but they’re not far off. So, why is this happening and what should you do about it?

In today's episode, Brian and Lauren talk about declining organic reach on social media, why it&ap...

Ever wondered what it's like to be a graphic designer? Wonder no more. Today on the podcast, Brian and Nalin talk about her journey to becoming a graphic designer, why she loves design, and much more.

Links:
https://dogwoodmediasolutions.com/staff/nalin-crocker
https://dogwoodmediasolutions.com/staff/brian-harris

Learn more about Dogwood at DogwoodMediaSolutions.com. At our site, you can learn more about our st...

This week on the Dogwood Media Solutions Podcast we have a very special guest, the voice of Pike Road, Bill Lacomb! Bill is a voiceover professional and in this podcast, you'll hear Brian and Bill not only talk about the importance of professional voiceover, but you'll also get to hear Bill in action.

Learn more about Dogwood at DogwoodMediaSolutions.com. At our site, you can learn more about our staff, and the s...

Creating content for your website doesn't have to be difficult, especially when you begin doing keyword research ahead of time! In this episode, Lauren and Beth discuss the importance of Keyword Research and some of the free tools you can use to make it happen.

Links:
https://dogwoodmediasolutions.com/staff/lauren-cumbie
https://dogwoodmediasolutions.com/staff/beth-gillem
https://dogwoodmediasolutions.com/...

As it becomes more and more difficult to reach the right audience on social media, email marketing is becoming increasingly important. In this podcast, Lauren and Brian talk about how to create a successful email newsletter.

Learn more about Dogwood at DogwoodMediaSolutions.com. At our site, you can learn more about our staff, and the services we offer. Don't forget to check out our blog full of information while you are there....

Believe it or not b-roll can make or break a video! In this podcast, you'll hear from our good friend Nick Wells about the history of b-roll, how it's used, and why it's paramount in telling a story via video.

Links:
https://dogwoodmediasolutions.com/making-the-most-of-your-b-roll-video-footage/
https://dogwoodmediasolutions.com/staff/lauren-cumbie

Learn more about Dogwood at DogwoodMediaSolutions.com...

We're all big fans of social media around here but Brian has an unlikely favorite social media platform -- LinkedIn! Now here us out, you might not see the appeal of LinkedIn but in this episode, Brian is going to try and convince you of why you should be active on LinkedIn both as an individual and as a business.

Links:
https://dogwoodmediasolutions.com/4-reasons-you-should-use-linkedin/
https://dogwoodmedias...

It's time for another Q&A episode, this time with our Director of Technology, John Furr! Ever wondered what it's like to be a web developer here at Dogwood? Wonder no longer. Check out this conversation between Brian and John where they discuss websites, working at Dogwood, and more!

Link:
https://dogwoodmediasolutions.com/staff/brian-harris/
https://dogwoodmediasolutions.com/staff/john-furr/

Learn mor...

Podcasting allows you to connect with your audience in a more personal way and share more candidly than you likely would in a blog or social media post. People love connection and podcasting helps you to build that connection with your audience. However, it can be a little intimidating to get started.

In this episode, Brian talks to our friend Mitchell from the Alabama Baptist State Board of Missions about how to get start...

You might not always know why it's bad, but we all recognize bad graphic design when we see it. That's one of the million reasons why having a professional help you with your design work is so important. Not only does it help boost your credibility but helps you stand out against everything else vying for our attention.

In this episode, Lauren talks with our Creative Director, Kristen, about what makes for good g...

Have you noticed the ever-growing amount of video content that you see online? Once upon a time, video was primarily relegated to Youtube and to those with money to invest in videography equipment, but times have changed. It has never been easier to film and edit quality video content.

In this podcast, Lauren and Brian talk about how video has become so popular and several different ways that you can implement it in your m...

Most businesses these days have an online presence, and whether you have a website, social media pages, or an app, customer reviews are essential. They help customers decide if they want to do business with you, and they can also lead to increased revenue. In this episode, Lauren and Brian talk about the importance of reviews, how to get positive reviews, and what to do when you encounter a negative one.

Links:
https:...

This episode is about a topic near and dear to our hearts; healthy social media and tech boundaries. When you not only live in a technology-filled world but also work in the tech and marketing industry it's even more important to create boundaries for yourself. In this episode, Lauren and Brian talk through some of the pitfalls of social media on our mental health, things we love about social media, and ways to ensure we maint...

We're mixing it up this week and instead of talking through one of our blog posts, we're interviewing Bekah Gordon, one of our Marketing Strategists! In this episode, you'll get to meet Bekah, find out how she got involved here at Dogwood, and maybe even hear some silly stories about how Brian and Bekah met. You won't want to miss it.

Link:
https://dogwoodmediasolutions.com/staff/brian-harris/
h...

Lauren is your host for today's podcast where she and our SEO specialist Beth Gillem discuss the 5 main types of Google Ad Campaigns. They'll talk about what the campaign types are, the cost-effectiveness of each, and how to know which one to use for your business.

Links:
https://dogwoodmediasolutions.com/5-types-of-google-ad-campaigns/
https://dogwoodmediasolutions.com/staff/lauren-cumbie/
https://do...

Brian is back in the studio on our third episode of the Dogwood Media Solutions podcast. He will be talking to Sara Kate Taylor, one of Dogwood's marketing strategists, about tips she can share that will help you to grow your Instagram audience.

How did Sara Kate learn these tips? They are things she uses on a daily basis to help Dogwood's clients!

Links:
https://dogwoodmediasolutions.com/how-to-gr...

On our second episode of the Dogwood Media Solutions podcast, Lauren Cumbie takes a turn in the host chair as she talks to our SEO specialist Beth Gillem. If the terms SEO and SEM are foreign to you or even if they are familiar and you just want some clarity on the differences, this is the episode for you.

Beth breaks down all the differences and makes it easy to understand for learners at all levels. 

There&apos...

On our first episode of the Dogwood Media Solutions podcast, our host and Dogwood's owner Brian Harris talked to Lauren Cumbie, our account manager at Dogwood. Their conversation centers around 3 tips she shares about how your business or organization can show up better on Google.

They'll talk about claiming your Google business listing, creating an SEO strategy, and even buying Google search ads.

It&a...

In our introductory episode, Dogwood Media Solutions owner Brian Harris introduces what our podcast will be about each week. He also talks about the history of Dogwood that led us to today where we are able to start this podcast! 

Learn more about Dogwood at DogwoodMediaSolutions.com. At our site, you can learn more about our staff, and the services we offer. Don't forget to check out our blog full of information while you are ...