Today’s guest is Instructional Designer Melody Johnson.
Melody helps course creators develop customer success strategies that get them more and better customer success stories (AKA testimonials). And you know what they say – testimonials are the best marketing material.
Online courses and memberships can be a great way to build a flexible lifestyle business. We’ve talked about how to launch an online course in a previous episode with Lexi Merritt.
But what if you’ve never created a course before? How do you organize and structure your course content to make sure that the course you create gets your students their desired result? The last thing you want to do is waste time creating a crappy course that no one finishes, that doesn’t get results for your students, or worst of all, your students complain about and ask for refunds for.
As an Instructional Designer and a Certified Virtual Customer Success Manager, Melody’s specialty is helping you get your customers better results. And as I said before, better results equal better testimonials. And better testimonials equals more revenue in your business.
A little about Melody before we jump into the show…
Melody has a Bachelor of Arts in Theater Arts with a concentration in performance and directing. She has a passion for musicals and makes it a point to learn every new Disney princess song. (Me too, Melody. Me, too.) She brings the same sassy theatrical excitement to every client and every project.
Melody also studied early childhood education and taught young children before going on to get her Master’s Degree in Instructional Design. She then moved on to corporate training for several years before starting her own business, The Course Consultant, where she helps small business owners create, grow, and scale their online course curriculum.
When it comes to course design, Melody is the real deal, and I’m so excited and grateful to have her on the show today.
Links and resources:
- Episode Show Notes and Key Takeaways
- The Digital Product Toolkit
- Melody’s Inspired Courses Facebook Group
- Melody's TikTok Account
- Melody on LinkedIn
- The Course Consultant Podcast
- The Course Consultant YouTube Channel
- Melody's Retention Calculator
- Melody's 1-on-1 Customer Success Intensive
- Blog Post: Why Customer Success Matters for Small Businesses
- Tool mentioned: Tawk.to (free help desk software)
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