Today’s guest is Adrienne Johnston. Adrienne is a freelance presentation designer who works with companies like Microsoft, Samsung, and Meta.
Adrienne left her job in finance in 2018. After working consistent 70-hour weeks, she was determined to build a business that gave her the freedom and flexibility she yearned for, but without the networking or sleazy sales calls. Today, Adrienne’s business brings in over $300k per year working less than half the hours as her previous corporate job.
In this episode, Adrienne shares:
- The marketing strategy that’s worked the best for her as an introvert (and brought in her best and biggest clients)
- An epiphany she had early in her business that pushed her to raise her rates
- How she avoids “sales calls” and still lands huge corporate clients
- Why her niche is so wildly profitable and tips for finding your own profitable niche
- The dichotomy between being an analytical person in a creative industry
- And so much more!
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