S2 EP11: How Adrienne Built a Wildly Profitable $300,000 per Year Presentation Design Business as an Introvert

Today’s guest is Adrienne Johnston. Adrienne is a freelance presentation designer who works with companies like Microsoft, Samsung, and Meta.

Adrienne left her job in finance in 2018. After working consistent 70-hour weeks, she was determined to build a business that gave her the freedom and flexibility she yearned for, but without the networking or sleazy sales calls. Today, Adrienne’s business brings in over $300k per year working less than half the hours as her previous corporate job.

In this episode, Adrienne shares:

• The marketing strategy that’s worked the best for her as an introvert (and brought in her best and biggest clients)
• An epiphany she had early in her business that pushed her to raise her rates
• How she avoids “sales calls” and still lands huge corporate clients
• Why her niche is so wildly profitable and tips for finding your own profitable niche
• The dichotomy between being an analytical person in a creative industry
• And so much more!

Resources:

• Episode Show Notes
• Free Webinar: How Adrienne Built a Six-Figure Design Business
• Adrienne’s course
• Adrienne’s freelance website
• Adrienne’s Instagram