Get clients from LinkedIn: https://tidycal.com/donemaker-sales/donemaker-referall-call
Free Resources to build a sales pipeline: https://donemaker.vista.page/
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On this episode, we talked with Patrick Gilbert, CEO of AdVenture Media and author of “Join or Die: Digital Advertising in the Age of Automation”: https://joinordiebook.com.
Patrick shares:
- Why studying retail and the 4 Ps of marketing still matters in the digital age.- The dangers of focusing only on promotions instead of creating true demand for your product.- How pricing strategy, discounts, and revenue tradeoffs impact long-term growth.- Why squeezing the bottom of the funnel no longer works—and how to think full funnel.- The power of emotional marketing and how brands like insurance companies win with humour and storytelling.- The untapped opportunity of AI-generated characters and creative ads.- Why Meta is still the most powerful ad platform in the world—and how its AI drives unmatched targeting.- How to use conversion rate data to improve retargeting campaigns and bring in higher-quality leads.
If you’re looking to understand the psychology of advertising, how to blend short-term performance with long-term growth, and how to win in the new age of digital marketing, this conversation will give you a proven roadmap.
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Patrick Gilbert’s contacts:LinkedIn: https://www.linkedin.com/in/patrickjamesgilbertWebsite (Book): https://joinordiebook.comWebsite (Professional): https://adventureppc.com
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