Marketing, through an unapologetically millennial lens.
Most sales reps follow the playbook.
Ries McQuillan threw it out â and built something better.
In this episode, we dive into how a former Cutco knife seller became one of the most trusted connectors in Bostonâs startup scene â by ignoring the flashy tactics and doubling down on human connection.
Youâll learn:
Why Ries waits two weeks to send his second cold email (and why it works)
How he turns one intro into three without being...
What do parenting, leadership, and LinkedIn all have in common? More than you'd think â especially when you're building a career and raising tiny humans in a system that wasn't built for either.
This week, we sit down with Shali Rana Reed, a powerhouse in tech and unapologetic voice for women, working parents, and inclusive leadership. Together, we unpack:
Why real leadership means holding the door and helping others ...
The truth about B2B video? Youâre doing itâbut probably in the wrong place.
Tim Bradley (Founder of Pennant, video strategist, and former agency creative lead) joins Kate and Adam to talk about the most overlookedâand highest leverageâspot in your marketing strategy: the middle of the funnel.
In this episode:
Why one video wonât solve all your problems
The âVideo Marketing Trifectaâ every SaaS team should use
Real talk on production...
Spotify Podcast Description:
22 million views on a B2B white paper? Yep, you read that right.
This week, we're headed to Australia to talk with Caroline Voaden, the content strategist behind white papers that don't just informâthey drive real business results.
Caroline turns complex industry insights into compelling stories that boost traffic, build brands, and fuel sales.
đŻ Key takeaways:
(09:52) Caroline's secret to ...
Marketers canât stop talking about AI. But is it the future⌠or just a fancy way to cut corners?
In this spicy episode, Kate Campbell and Adam O. go all in on the hype vs. the hard truths of AI in marketingâno fluff, no fake gurus.
đ Key takeaways:
ABM is broken. AI is changing everything. And brand is the only real moat left.
Josh Perk has seen the shifts happening in SaaS firsthand. Before founding Vector, he helped scale Driftâs sales engineering org from Series B to acquisitionâwatching what makes (and breaks) category creators along the way.
In this episode, Josh breaks down:
Every SaaS company is starting to sound the same. AI-generated content. Feature creep. Generic messaging. Itâs all blending together.
So how do you actually stand out?
Product marketing expert Alex Virden joins us to break down:
⢠Why SaaS positioning is brokenâand how to fix it⢠How AI is creating more noise, not differentiation⢠The hidden dangers of replacing in-house PMMs with contractors⢠Why pricing pages without pricing are a r...
In this episode, Adam and Kate sit down with marketing leader Bryna Dilman to explore the secrets behind setting up a successful partnership program.
From finding the right partners to building scalable content programs and measuring success, Bryna shares actionable strategies that drive real growth.
Key Moments⢠[05:59] Finding the Right PartnersHow to identify and approach the right partners to maximize impact.⢠[07:27] Gaining Exe...
Blake Lively PR conspiracies? Funny.
PR misconceptions in SaaS? Not so funny.
This week, weâre pulling back the curtain on whatreally goes into PR & comms with Cori Kendrick from SuperSideâa PR pro whoâs built reputations for brands like HP, SAP, Google Cloud, and ClickUp.
Key Moments
[02:30] â The Blake Lively PR debacle: What burner accounts and internet chaos reveal about comms strategy
[06:45] â PR vs. Reality: Why SaaS founders...
ABM is broken. Sales teams are spamming, marketing teams are overcomplicating, and AI is making it all worse.
But hereâs the real kicker: Most companies shouldnât even be running ABM.
This week, Adam and Kate bring in Mason Cosby, founder of Scrappy ABM, to expose the biggest ABM mistakes and how to actually make it workâwithout the fluff, wasted budget, or nonsense tech stacks.
đĽ In this episode:
Weâre back! Adam and Kate kick off 2025 with a bang â and a whole lot of exhaustion.
From holiday chaos to budget planning nightmares, theyâre feeling the weight of the âdo more with lessâ reality.
But marketers arenât alone â layoffs, tighter budgets, and shifting priorities are shaking things up across the board.
This episode dives into:
After a short hiatus, Adam O. and Kate Campbell return to the pod with energy, insights, and holiday spirit.
Itâs been (what feels like) months, but the duo dives right inâtalking marketing challenges, PR shakeups, and why small agencies might just shine in 2024.
đ Episode Highlights: [01:17] Keep It or Kick It: Holiday Marketing â Are festive brand posts cringe or creative genius? Kate and Adam debate. [06:50] Big Career Moves ...
Adam + Kate are feeling themselves on this one - as they beat their annual OKR of recording 20 episodes by the end of 2024 - and they beat that by 2 1/2 months.
The gang is in an extra good mood on this one as they reflect on the life decisions that got them to this point in their podcasting career.
Here's all the highlights and none of the lowlights:
The gang is joined by Chef (and Inbound correspondent) Will Davidson of Growth Operations Firm to take a crash course in marketing + sales relationships in 2024 - and why marketing teams are always right.
Here's all the highlights, none of the lowlights:
In this episode, Adam and Kate dive headfirst into the world of brand buildingâand spoiler alert: itâs a whole lot more than just picking a cool logo.
Adam tests the waters by asking if happy hours are the unsung heroes of brand building. Kate, in full PR/comms mode, breaks down why founders and execs need to own their brand story from day one (and why consistency is everything).
Other highlights include:
The DBAS fairy podmother, Jenny Gardynski, joins Kate and Adam this week to talk about her storied career, her love for all things PR and Communications, and how she * doesn't * have any TikTok burner accounts.
Here's all the highlights, none of the lowlights:
Words are hard. Press releases are harder.
Adam FINALLY gets Kate to show the world how good of a PR/Comms professional she truly is (it just took 15 episodes)
And Adam gets that look from Kate when he claims the future of journalism "is AI".
Here's some of the highlights, none of the low lights:
You have to meet Zach Roberts đ.
If you have been paying attention to the marketing scene in 2024, chances are you have come across Zach.
He's an emerging voice in Product Marketing, is the co-host of the ascending We're Not Marketers đ podcast, and runs a product marketing-focused consultancy aimed at helping mid-stage startups get through (and over) product marketing related challenges.
Oh, and he roller skates in his f...
Move aside, summer break - Adam + Kate are back!
The gang gets right back into the action, taking on the the frustration of job seekers everywhere - and trashing how AI has ruined the traditional job application process.
Here's some of the highlights, none of the low lights:
This episode sees Nick Zeckets, Co-founder and CEO of Air Traffic Control (ATC), drop by the pod to talk marketing content shop with Kate and Adam.
Here's what happened next:
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you wonât hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, youâve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
The latest news in 4 minutes updated every hour, every day.
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Listen to 'The Bobby Bones Show' by downloading the daily full replay.
Latino USA is the longest-running news and culture radio program in the U.S. centering Latino stories, hosted by Pulitzer Prize winning journalist Maria Hinojosa Every week, the Peabody winning team brings you revealing, in-depth stories about whatâs in the hearts and minds of Latinos and their impact on the world. Want to support our independent journalism? Join Futuro+ for exclusive episodes, sneak peaks and behind-the-scenes chisme on Latino USA and all our podcasts. www.futuromediagroup.org/joinplus