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May 24, 2025 18 mins

🎙️ Welcome back to the final installment of our deep dive into I.A. Richards’ Philosophy of Rhetoric! 🎙️

I’m Dr. Bobby, “The Best Assistant Professor Who Never Was”, and today we’re wrapping up this series by exploring Command of Metaphor—how metaphor shapes our thinking, the role of context in interpretation, and how our minds naturally connect ideas.

📌 What We Cover Today: ✔️ Metaphor in Action – How tenor and vehicle influence meaning ✔️ Comparison & Connection – Why our minds instinctively link ideas ✔️ The Role of Context – How medium and genre affect rhetorical situations ✔️ Language vs. Visualization – Do words create images, or do images inspire words? ✔️ Mimesis & Interpretation – How discourse shapes our understanding of reality ✔️ Kenneth Burke’s Influence – The dialectic of independent yet harmonious ideas

Richards argues that metaphor is the foundation of meaning-making, shaping how we process language, literature, and communication. Whether in poetry, comics, or everyday speech, tenor and vehicle work together to form our understanding of the world.

🧐 What do you think? How do metaphors influence your thinking? Do you agree with Richards’ take on the flexibility of language? Drop your thoughts in the comments!

🔔 Like, subscribe, and hit the notification bell for more content on rhetoric, philosophy, and communication!

📚 Further Reading & References:

  • Philosophy of Rhetoric – I.A. Richards
  • A Rhetoric of Motives – Kenneth Burke
  • Mimesis: The Representation of Reality in Western Literature – Erich Auerbach

#Rhetoric #PhilosophyOfRhetoric #IARichards #Metaphor #LanguageMatters #VisualRhetoric #TheBestAssistantProfessorWhoNeverWas

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