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May 12, 2024 40 mins

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Uncover the secrets of Ubox Gym's success as we go behind-the-scenes with the Gray Lynn management team. You'll walk away with the insider knowledge on what it takes to run a vibrant gym environment, from the daily administrative ballet to mastering the digital landscapes of social media. Join me, Mario Carollis, in an insightful discussion with manager Ryan, who shares the intricacies of gym operations, Calvin, who breaks down the financial and legal frameworks, and our digital marketing guru, who divulges how to connect with the next generation of fitness enthusiasts.

Step into a space where women's fitness is redefined and community is celebrated. Our latest episode takes you into the heart of a boutique fitness concept that's changing the game with a unique 12-section workout and an ethos that champions empowerment. Feel the pulse of a gym that not only caters to individual fitness journeys but also thrives on the sense of belonging it instills. We'll explore how specialized amenities and exclusive merchandise contribute to the creation of a safe and supportive environment that resonates with women from all walks of life.

Finally, let's not forget the resilience it takes to stay afloat in an ever-changing world. Reflecting on the post-COVID-19 era, we dive into the adaptability and innovation that allowed Ubox Gym to navigate through financial storms and operational challenges. As we look ahead, discover the vision for a gym that never sleeps—offering 24-hour access and ensuring safety with cutting-edge surveillance. This isn't just a fitness tale; it's a story of business agility and shaping a future where well-being and accessibility go hand in hand.

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Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:02):
Welcome to the Dr Mario Show.
I am Mario Carollis, editorialDirector and Founder of the Dr
Mario Show.
The show deals with onlinematters about music, education,
business or just for everydayliving.
Welcome to our new Dr MarioShow.
At the moment, I'm in Gray Lynnand we are with a company

(00:27):
called Ubox short for UBX Guys.
Thank you very much for havingme here today and thank you that
I could interview you.
It's a great pleasure companyand I.
Last week I learned how to box,which is my first opportunity,
which I would like to encourageother people also to do.

(00:48):
It's great to box in learningskills.
Yeah, so just around the table,I've got a couple of people
which are the management of theteam and can you introduce
yourself, starting with uh, ryan, maybe?

Speaker 2 (01:07):
yeah, hey guys, my name is ryan.
I'm the manager, I'd say, forunbox grayling.
I lead the admin team as wellas the roster for our lovely,
lovely gym, uh, gym members yep,hey guys, I'm calvin,
originally from mauritius, beenin new zealand for over a decade
now.

Speaker 4 (01:27):
Um, I manage all the legal finances and accounting
behind the scene here at tv boxgreatly I'm the director of the
digital marketing in the uboxrating and currently I yeah, I'm
part of the digital marketingin the ubox reading and
currently, I yeah, I'm part ofthe co-ownership over here,

(01:50):
fantastic.

Speaker 1 (01:51):
So, uh, just just quickly your roles.
And then, ryan, what?
What is your role in ubx?

Speaker 2 (01:56):
I'm essentially admin as well as the manager.
Okay for the, yeah for thestaff here fantastic and uh,
yeah, so I do all.

Speaker 3 (02:04):
I deal with all the legal teams behind the scenes,
so all the lawyers, counselorsand then also all the finances
and accountings, and also helpwith the marketing and strategy
with the business yeah right, soI'm the main, um main task of
me.

Speaker 4 (02:19):
Video is actually I'm the digital marketing here and
I'm mainly doing all the socialmedia platforms, such as
Instagram, so that the youngeraudience can see us and know
what our gym is going around.
And yeah, that's what I usuallydo so.

Speaker 1 (02:38):
you talk about digital advertising and
marketing, so which platformsare you using?

Speaker 4 (02:44):
So I'm mainly using the Instagram one and sometimes
I shoot some reels and createsome post content so that they
know how our community insideour member works.
So because how you box workingis technically it's more like
it's not really fully on boxing,but at the same time I want to

(03:04):
create a community that everyone, including the beginners, can
start to try out the boxing Likeme, like me, I'm a beginner too
, so it's still on me.
Fantastic, so it's.

Speaker 1 (03:17):
Instagram mostly.
What about Facebook?

Speaker 4 (03:20):
Yeah, I sometimes do some Facebook too.
I usually link like a facebookand instagram together and at
the same time I also sometimes Ido a bit of uh, pinterest.
But I'm just starting on queues, yeah, because uh and some
people are willing to look moreon tick tock and I'm just trying
to pivot uh to their platformand uh, try to uh, how do I say,

(03:42):
like, um, let everyone knowwhat Ubox is actually trying to
do?

Speaker 1 (03:49):
Fantastic, fantastic.
So, just to start with, you,tell our listeners about UBX and
why your business is unique incomparison with other
traditional gems.
We know that a lot of peopleare going to gyms, and I go to
gym.
I came here to ubx by somebodyelse and yeah, I sort of like

(04:15):
the feel of it, yeah.

Speaker 3 (04:18):
So the aim here is to create a safe space for anyone
that want to come and work ontheir fitness depending on
whichever goal they want.

Speaker 4 (04:25):
They want to lose weight that's okay.

Speaker 3 (04:26):
They want to get more fit?
That's okay.
They want to lose, learn moreboxing techniques?
That's also okay.
So we're more of a 12 roundcircuit where we focus on
multiple workouts tailored forthe different sides of the
bodies, and then you come here.
If you want to lose weight,we'll create a plan for you.
If you want to learn boxingtechniques, we'll have on.
We have boxing coaches on herethat teaches you how to jab, how
to throw a cross, how to throwmultiple combinations and work

(04:49):
on your technique and forms.
So at the end of the day, youcome in, you do the 12 round,
which consists of you know maybeabout 24, if not more, workouts
on the screens.
The coaches are there to makesure your form is on track, you
you're maintaining your form,having the correct techniques
and, at the end of the day, justaccomplish your goals that you
set.

Speaker 1 (05:08):
Fantastic.
So the program that people willbe following, you know going
from 1 to 12 that you weretalking about.
So how do you determine whichprogram they should be?
Say, for example, it's a novicelike me.
You know somebody that justcame in for the first time.
Sure, I've got no background ofboxing, yeah, and suddenly I'm

(05:30):
in your studio now and now Ihave number one to 12.
So what would number one be?
What would number 12 be for abeginner?

Speaker 3 (05:39):
So usually we change the workout every single day.
Okay, that's because, to keepit moving, some people that
comes every day or three times aweek.
They will always have adifferent workout and our
workout are scientifically madeby headquarters and passed down
to us.
Once they put it here, werotate it.
We have new ones every singleweek and you will do that and,

(06:00):
depending on what you want totarget in your body, you will
get it done.
If you're doing something wrong, or if it's too hard or too
easy for you, the coaches on thefloor will change some of the
things.
We have a lot of members thathave that problem, so we change
some of the workout toaccommodate for them.
Like, let's say, you can't doback workouts, we'll probably
get you to do some setups orsome push-ups or planks or

(06:21):
anything that's targeting yourabs or your side, um, and then
just go from there.

Speaker 1 (06:26):
So now, those people that sort of on the rehab, you
know that injury of some sortand they can do this number
effectively.
You sort of adapted to theseparticular circumstances.
Do you work with, uh,occupational therapists, do you
work with the hospitals, or howdo you determine?

Speaker 3 (06:41):
we don't work with hospitals, but our workout, uh,
you know, were made byscientists and the you know
health industry passed down tous once they give up to us, our
coaches.
So we've got jeff and john.
They're both boxers.
They've been boxing for a longtime.
Jeff went to nationals.
He knows how the body works inthe boxing sector.
He knows the right combination,the right muscle to target.

(07:04):
So when he's on the floor hewill tell the people, depending
on if it's too easy or hard forthem or if they've got an injury
or coming from rehab what to do, because he's qualified at the
next time?

Speaker 1 (07:13):
oh, fantastic.
So.
So when do I get to the, to theboxing, to these gloves?
You know, these lovely gloveswe'll give it.
We'll give one to you today,but I mean mean in your first
lesson, because we're talkingabout not people coming in.
You know, like having abackground.
So when, at what stage, do theystart using this?

Speaker 3 (07:30):
So the first day, once you come, we've got plenty
of free ones for people thatcome to the trial.

Speaker 1 (07:37):
Okay.

Speaker 3 (07:38):
We'll give them one.
They will wear it on.
We've got four backs four ofour workouts.
Four out of 12 workouts,usually on.
We've got four backs, four ofour workouts, four out of 12
workouts.
Usually you will learn how tobox.
You will use boxing astechniques and fundamentals of
reaching your goals at the end.

Speaker 2 (07:49):
And the rest are all fitness, uh, whether it's
working on your upper body,lower body, legs, back, etc yeah
, so right now you don'tactually need the gear when you
come in here or you provide allthe games that if you have your
own gear, of course we'd allowyou to bring your own gear, but
if you don't, and if you're new,we'll lend you out because we
we've got a spare lying aroundspecifically for, like, people

(08:12):
who come in new.

Speaker 1 (08:13):
Yeah now can we just?
Go back a little bit to the.
You know the original of theorigin.
Sorry, not the original, butthe origin of uh you, you box,
uh.
It started off with, I think,Dan Danny Green.
He used to be a world boxerAmerican.

Speaker 3 (08:29):
Yeah, so Tim West and Danny are both in the boxing
sector.
That's why they started inAustralia and New Zealand and
now they're growing into aglobal sector, which is amazing
because we're the fastestgrowing boutique fitness out
there.

Speaker 1 (08:40):
So just tell us a little bit the connection
between Tim.
What's his name?
Again Tim West, tim West, yeah,tim West, the connection, he's
sort of the IT person specialist.
And then Danny Green is theboxer.
So how did they get to the ideaof joining technology with
boxing?

Speaker 3 (09:00):
So they had a connection previously in the
past and then they came in, theycollabed and they created what
Ubox is now based on theirconnection, based on their
strength.

Speaker 1 (09:10):
Yeah, so you say this is unique.
So is this unique to the worldof boxing gyms?
Boxing, you know the fact thatyou're using technology the way
that you're using, becauseyou've got these amazing screens
at every point there.
It's like 12 points and it'slike pretty big screens and you

(09:30):
can follow it easily.
So that idea is it unique toyour gym, or could one find this
somewhere else or something?

Speaker 3 (09:39):
100%.
So for the screen technology,it's available in any boutique
fitness you go.
I'm not going available in anyboutique fitness you go.
I'm not going to name all theboutique fitness, but boutique
fitness is an industry.
We all make use of screens andthat's because of the model and
the boutique fitness model thatwe have.
Yeah, so just coming back tothis, whole concept of boutique.

Speaker 1 (09:59):
Jim back to Danny.
You know the boutique.
You know boutique is.
To me, it's very fashionableand they, you know so it's quite
unique, uh, using that uh term,so, uh, so at the moment you
said it's about uh, 90 branches,yeah, which I call it
franchises uh, 90 across newzealand, australia, 90 across

(10:25):
New Zealand, australia,singapore.
So why the name boutique?
Is it because it's looking soflash?
Is that it?
Or is there something morebehind that?

Speaker 4 (10:34):
I think the reason of because Newbox is like a quite
unique boutique is like, let'ssay, compared to a normal gym,
we go inside the gym.
Okay, let's say, I want totrain my upper chest, let's do
my I don't know what they callit again so let's say you go for
, like, let's say, one hour youbench press by yourself.

(10:56):
Okay, maybe you you arelistening to music or something.
You actually doesn't knowwhat's the limit you can go for.
Like let's say, oh, after halfan hour I'll say get exhausted,
maybe I'll just rest for another10 minutes and then I'll just
do it again.
But actually that's not reallythe optimal way to train
yourself unless you know in thesystem or there's like a private
coach besides you but our UboxVotity.

(11:19):
The reason that it's quitespecial is because Each of the
sections, like 12 sections.
They have their own uniqueobjective.
Let's say number one to numberthree is more like a warm-up and
then like number four to numbersix or seven, is like you're
pumping up your muscle andpumping up your heart rate and

(11:39):
there's always one coach who'salways beside you.
He or she might not bother youall the time, but at least they
observe what are you trying todo.
If you are doing somethingwrong, then of course they will
step in and say that hey, Ithink you should, let's say, run

(12:00):
faster or try to keep up yourpace, and we also have our small
device that keep out your heartrate also.
So that's all of the scientificand our equipment that will try
to progressively maintain theactivity that you are trying to
do because, yes, our body isresisting when you like, trying

(12:24):
to gain muscle, because you arestretching out your capability
and you box this like, let's say, after you've done your 12 set,
you're actually good to go homeand you can come there next
time that's it.

Speaker 1 (12:35):
Yeah, so that's quite one part of the particular
concept.
What about the fact that it isthis appealing mostly to mean to
women what we would you face,because I've seen the last time
that the opinion is quite a fromthe ladies in the government.
If you maybe want to start with, that.

Speaker 3 (12:54):
Yeah, so the market research that we did, most of
our target audience here arefemale, like you've noticed, and
that's because most of the guyswe've got some guys, we've got
multiple guys coming in here too, but most of the guys go to the
gym.
They like to pump it up.
Myself I used to go to the gym,you know I'll go work on my
muscle, do some lifting.

(13:15):
But here we provide a safespace for mostly females to come
, because you know, you knowyou've got different variety of
people in the industry that goesto gym.
Females here feel safer,nobody's bothering them.
It's a safe space.
We've got our beautiful showerswith air dryers, with sanitary
products, actually for femalesthey can use when we need to.

(13:36):
We've got different coaches,you know all knowing both the
body of the men and women, andthey'll have to accommodate them
.
And I think females come herebecause they feel safe.
They have whatever they need.
They've got lockers, privacyand everything provided to them.
So I think that's why weattract a lot more females.

Speaker 1 (13:52):
Yes, because they feel safe.
Yes, and what I noticed fromobservation you know I was
watching the program last weekis that they actually enjoy it.
You know, the ladies that werehere because you attracted the
ladies from Auckland Passion andthe New Zealand Passion
finalists and from what I couldgather, you know, with the

(14:15):
training that Jeff gave and youguys sort of also talked about,
is that they actually they lovedit and you probably had quite a
good response afterwards, jeffBe, yeah, it was great.
So in terms of the boutiqueconcept you also have, like the

(14:35):
products, say, if you look atthe t-shirt at the back T-shirt,
yeah, you know.
So where do you get thosethings?
Are they for sale?
These articles?

Speaker 2 (14:47):
Yeah, they are for sale.
We get them straight fromheadquarters.
Okay, so headquarters is where?
Well, I'd say it's from asupplier, because we order them
through our website, yeah, yeah,and they directly ship it to us
, and they regularly updatetheir new products as well.
Yeah yeah, they include bottlesas well.

Speaker 1 (15:06):
Yeah, so can we just talk about your, your pixel
design?
I'm sort of after your, yourstrategy.
You know the strategy of you,your box, which is unique.
You already mentioned the factthat it's like boutique.
It does appeal, um, to bothmales and females, but mostly
females.
They, they like the security,security and safety of your

(15:28):
service, which is great.
But you also advertise on yourwebsite as it being flexible,
fun, addictive and inclusive.
Do you want to talk about those?
Maybe, and you know we don'thave to particularly look at one
value, but sure, whatever.
So if you can just talk aboutit, really, you know, of course
it's nothing right okay.

Speaker 2 (15:50):
It's flexible in a sense where you know how.
Usually, if you want to trainwith a coach, they will say okay
, you will have to come in aspecific time, whereas ours is a
much wider time, so in themorning, for example, we are
open from five to ten.
So at any time you come fromfive to ten, you're gonna get a
coach here.
So that gives you a lot moreflexibility.

Speaker 1 (16:09):
Okay, so you don't actually have to make this sort
of point.
Yeah, exactly, that's the bestpart.

Speaker 2 (16:14):
So how our membership works is it's on subscription
basis.
You pay either every week orfortnightly and during that time
you can come as often as youwant.
As long as we're open, you cancome during those middle times
and there'll be a coach here toserve you.

Speaker 1 (16:28):
Oh, that's fantastic.
Okay, so that sort of takescare of the flexibility of your
system.
What about the fun part?

Speaker 3 (16:38):
Yeah, I think the fun part is because we create such
a tight-knitted community andmembers here.
If you look behind you, we'vegot a fighter journey board.
You know, every 100 visitswe'll put a sticky note, we'll
take a picture of you, we'llgive you merch.
We've got different boxinggloves, different merch, a
different design on it.
Say, hey, you're a fighter, heyyou're a warrior, elite
champion, et cetera.

(16:58):
You go through 1,000 visits.
You'll go be immortal.
You know we make it fun foreveryone.
We've got groups, we've gotcommunity.
We've got digital boards at theback saying who can lift the
most, who runs the fastest, whodid fastest, who threw the most
punch on the bags.
We registered them.
So we tried to create acompetitive but safe and fun

(17:19):
space at the same time andmembers tried to beat their own
record and other record.

Speaker 1 (17:24):
So nobody's going to basically hit you on the chin,
no.

Speaker 3 (17:29):
No, you're just trying to find there's also the
fun part that some people wouldlike that so, in terms of you
know, do you actually sell thesethings?

Speaker 1 (17:39):
we do, okay, cool, yeah, so that's good.

Speaker 3 (17:41):
So you, you sell the gloves and you sell the t-shirt
and uh yeah, actually these areold now and, if you can see from
the commercial we're wearing,we're partnered with adidas, so
now we're exclusively withadidas.
All of our new gloves at theback are all adidas branded from
adidas, all of our merch.
So these are old ones thatwe're using for free trials, but
anyone any members that'spurchasing new ones.

Speaker 1 (18:02):
They'll get all adidas branded I'm a little bit
out here because I think I'vegot a nike shirt.
I'm a little bit out herebecause I think I've got a Nike
shirt on.
Okay, so let's go to theaddictive.
I can see it can become quiteaddictive, especially if you
give that energy rush to yourmodel.

Speaker 4 (18:23):
I think why it's so addictive is because every day,
like every visit that you cometo the gym, it's actually you're
doing a different workout.
Yes, you might get like a fewsame set, but the majority of
the set is like, let's say,today you do like a workbench
and then like maybe the nextvisit you come it's like you're
pulling the rope, and then thenext visit you come it's like

(18:44):
you're punching a random stuff.

Speaker 2 (18:46):
So we do have like a different activity that rotates
every single month.

Speaker 4 (18:50):
So that means that we can actually 90% guarantee that
each VC that you come is youdoing a complete different
routine.
That's why like normal gym islike yes, they have already have
different equipment.
That sets in that, let's say,you have like a 15 equipment but
you actually only going forlike the same specific set.

(19:11):
So after a long ride you saythat, oh, actually, it's like oh
the the main reason I go to thenormal gym is that, uh, if I
want to gain weight, I'm notgetting weight.
I mean gaining the muscle.
It's like you are adding moreweight on it.
So, yes, it's more consistenton the normal gym, but sometimes
you get boys oh, why am I doingthe uh, uh batch press again?

(19:33):
And then, why, why am I doingthe same stuff again?
It's like getting more and moreboring.
But here it's like you can havelike a different workout and
you can try out of likedifferent activities oh, that's
good.

Speaker 1 (19:44):
No, no, kevin, I think we spoke about that.
Uh, people do belong to gems atthe moment.
You know the normal gym andthere is a boxing uh bag there
which I always see there, but Inever knew actually what to do.
I just look at it and I think,okay, how do you do that?
Nobody's actually teaching youin a normal gym how to do that.
So it is, in a way, it's goodthat the boxing sort of

(20:06):
specializes and actually teachespeople how to use those those
things.
So, in terms of flexibility andsort of addictiveness of it,
will people join the U-Boxalthough they're part of a gym,
or would people decide no?

(20:26):
I did not like what he's saying.
Gym is becoming boring and gosomething else, not not not
putting gyms down society, butwhat I'm saying is do you see
people actually extending their,their, their fitness by doing
multiple type of exercises, orwill it lead to a sort of uh

(20:52):
moving from the market and maybefrom gym to boxing?

Speaker 3 (20:55):
yeah, 100 and, on contrary, I don't find you
boring.
Um, I use gym myself and youknow working on different muscle
.
If I'm losing weight or if I'mgaining weight or if I'm
targeting some muscle, then I'lldefinitely go to a gym, because
here you target your whole body, based on a workout that's
provided by scientists.
At the gym, you have yourflexibility of doing whatever

(21:16):
you want.
It just depends whether youknow what you're doing or you
don't.
That's the difference betweenus and a normal gym.
Some people do both.
Some people transition herebecause the space feels safe and
they like it here.
But it all depends on your goal.
At the end of the day, if yoursimple goal was just to lose
weight, I think Ubox is morethan enough.
We've got multiple resultsonline.

(21:38):
It shows you that in six weeksor six weeks' program that we do
, you follow the diet plan weprovide you the exercise we
provide you People.
You know it goes from dropslike multiple kg of weight and
I've done it myself too yeah, um, so I can, you know, back you
box workout out.
In terms of going to a gym likeyou know, city fitness out
there, which I used to go to um,I would, you know, do my muscle

(22:01):
group, focus on my bicep orfocus on my back, then then
U-Box wouldn't provide you asmuch as flexibility at that gym
does.
So we're definitely notcompetitors.
We're definitely collaborativeor different from each other.
Our competitors are everybodyelse in the boutique fitness.
We don't compete with normalgym just because people go to us

(22:22):
and normal gym for differentreasons.

Speaker 1 (22:23):
Let's go back to U-Box.
Is this a New Zealand design?
You know this is a franchise,isn't it?
This is a franchise.
It's an Australian New Zealand,it's an Australian New Zealand
concept.
So it started there, Correct?
So that's good to know.
Hi just a question which is justsort of came to my mind.
You know the whole question ofAI involvement in boxing, and he

(22:47):
was mentioning the fact.
You know that you can actuallybox with somebody.
Do you think we'll get to thestage where we're actually
boxing with an AI thing, aholocaust or robot or something?
Do you think we'll get there?
This is a random question.
I'm asking what do you think?
I don't see why not?

Speaker 2 (23:05):
I could definitely see it as like you're wearing
something and you're augmented,you're punching a shadow it's
like shadow boxing, you know butin this case you're punching a
virtual character, that's infront of you, which you could
actually potentially see.
Him also, I can definitely seeit, because there's this thing
called haptic feedback.
You can definitely creategloves that have haptic feedback
.
Once you hit the guy in virtualspace, you feel a bit of a

(23:26):
rumble like an impact, so I candefinitely see it happening.

Speaker 1 (23:29):
It's just I know a lot of people get a kick out of
actually breaking stuff andhitting stuff.
I mean no that's the fact.

Speaker 4 (23:36):
You know they like that they like to.

Speaker 1 (23:38):
You know, although the exercise part is good, maybe
for for people, others peoplefeel no, but we need to go and
feel it for real.
We want to do the real thing,you know.
So maybe I would, potentially,yeah, definitely.
So how do you differ fromsomebody who's in a ring?

(23:59):
You know that type of boxingBoxing ring, yeah, a boxing ring
, how do you?
Because that is actuallytraining people to become boxers
, right, yeah, but you're notdoing that, no, no, you're doing
the just, uh, preparation tothe process.

Speaker 2 (24:13):
Yeah, okay I would say it's more uh with fitness
boxing.
You're using boxing to be morefit rather than preparing full
combat, like if you noticethere's no full contact or
anything on our side, it's justpad work.

Speaker 1 (24:27):
You notice there's no full contact or anything on our
side, it's just pad work atonce.

Speaker 3 (24:30):
Yeah, yeah, so there's no connection between
you and the other fighter well,no, the most, the most you'll
get, as, like ryan mentioned,pad work.
So our coach will bring you,bring you out sometimes,
depending on which station youare, and be like, hey, let's
work on some combos.
You know one, one, two.
So you know, jab jab, cross um,work on your upper cuts, work
on your cross, work on differentfundamentals of boxing, and you
know, let you punch him.
Or of course he's going to havedefensive gears, he's going to

(24:52):
have pique pads for the armorand stuff, but that's the most
contact you will have so, interms of levels of preparedness?

Speaker 1 (25:01):
okay, so we talk about beginners, you know, like
starting wanting to do it forfitness, and so do you only
cater for people who just wantto be fit, or do you also cater
for people who's like athletes,you know, and a little bit more
advanced?
How high is your level going interms of training for people?

Speaker 3 (25:21):
Sure, that's a good thing about UBOX there's no
matter how easy or hard it is,it's always changing.
So the set workout are thereand again, like I said, that's
why the coaches are there.
Um, I've seen many peoplestruggle, couldn't make it past
six rounds.
I've changed the workouts forthem.
Um, tell them to certaindifferent workouts.
Same with weights, becausethere's a lot of weight training

(25:43):
also here, depending on theweights, how hard you want it to
be.
Same with the intensity, howmany you want to do, how many
rips you want to do.
Uh, some of the workout mightbe too easy, like pull-ups.
Then we add some weight on it.
We have different techniques.
Same with push-ups if you'redoing a normal push-up or a
military push-up, a kitepush-ups, it depends how intense
you want it to be and the coachhas the knowledge there to tell

(26:04):
you on which technique andwhich form you want to do.
That's fantastic.

Speaker 1 (26:07):
So this is a little bit for everyone.
So beginner, advanced and soforth.
Let's just go to the next one,which is we spoke about
flexibility.
We spoke about the fun aspectof it.
Let's just talk about theinclusivity of what do you mean
by that value?
How inclusive when you talkabout it?

(26:28):
Are you only talking about maleand female here?
Or what do you mean by theinclusive part of the value?

Speaker 2 (26:35):
I'd say it's in a sense where, as Kelvin just said
just now, it doesn't matter howexperienced or inexperienced
you are.
We're still catered to you.
If you're more experienced, Ithink the coaches have a
tendency to give you more of achallenge during that work.
They'll give you more complexpad work and all that, and
they're also, probably whenyou're doing all the other
workouts, they'll be a bit morestrict, saying that, okay, you
need to be more straight withyour posture, you need to go

(26:58):
lower, you need to hold thattight then oh, that's fantastic.

Speaker 1 (27:02):
Anything else you want to add to that?

Speaker 3 (27:05):
Well, I guess when we come here we don't judge anyone
based on whether your gender,your weight class or anything at
all.
We cater to everyone.
Like we say, our bathroom arefor any gender.
We've got sanitary products,we've got any gadget you may
need, we've got room changingrooms for everyone, we've got.
Actually, sometimes we givecoffees and food to members that

(27:26):
need it we look after members.

Speaker 1 (27:28):
That's a good inclusive inclusivity.

Speaker 3 (27:35):
So yeah, we cater and we look after everyone.
No, no matter who you are, yeahthat's fantastic.

Speaker 1 (27:40):
Okay, so let's just go to the other part of it.
You know, in terms of COVID,you know, during COVID we had
quite a lot of businessesstruggling, especially because
we were not supposed to havebeen in contact with people and
the business was struggling anda lot of businesses businesses
actually closed after this.
How did this whole?

(28:01):
I know that you sort of startedafter COVID, so how long have
you been?

Speaker 4 (28:05):
in the game for about six months or so, at least a
year.
Yeah, it's definitely less thana year.

Speaker 1 (28:12):
So did you start sort of after COVID period and did
you feel the effects of thisCOVID thing, or did it affect
your business?

Speaker 2 (28:26):
What was the spin-off of all that?
I'd say there was still a bitof a COVID going around, but it
wasn't anything too serious asbefore.
And I think, well, funnilyenough, a culture that we
developed is that when peoplecome in, we fist bump them.
At first it started off becauseyou want minimal contact you
can't give a handshake duringCOVID season but I think it
became some sort of like asignature for us.
You know, when you see someone,you push, bump them as a
greeting.

Speaker 1 (28:46):
But I mean in terms of your business, did it
actually affect you?
Did you feel this sort of amovement?

Speaker 3 (28:52):
We definitely affected and, like for other
people, because we started atthe more on the end side of
COVID.
You know, one of our coacheshad COVID, which impacted us
greatly.

Speaker 4 (29:02):
A lot of our members had COVID, so it definitely
affects us.

Speaker 3 (29:05):
And we're nice enough , for example, we'll put their
membership on hold.
We don't want to penalize andmake someone pay just because
they've got COVID.
So it definitely affected usfinancially and also
logistically, with coaches beingaway and stuff like that, and
with us tailoring and makingsure there's no physical contact
.
Making sure there's no physicalcontact, making sure
everybody's safe.

Speaker 2 (29:22):
Making sure they're all informed as well, Because
during the time, one of ourcoaches did get COVID and I
needed to inform everyone.
We really needed to make surethat.
Okay, who was in here duringthat time?
I just needed to tell everyone.
Hey, you guys, our coach hadCOVID during that time.
You guys should get yourselftested.

Speaker 1 (29:38):
So is there other contact you made?

Speaker 2 (29:40):
We have a newsletter.
We have all our members' emails.
We just email them.
Like usually, we send massemails up just to make important
announcements, like that.

Speaker 1 (29:49):
Oh, that's great.
So in line with that, you knowso we had a COVID, so that was
bad and a lot of businessessuffered through that, still
suffering.
Then the next pandemic came.
We can call it pandemic, youknow, it's the cost of living.

Speaker 2 (30:08):
Oh, the pandemic is completing.

Speaker 1 (30:10):
everyone, keep the pandemic, so it's across the
world.
There's a cost of living.
Everyone is struggling with it.
New Zealand is struggling withit, especially Auckland, where
the cost of living is prettyhigh.
So people haven't had to paythe mortgages, the rent and all

(30:33):
that, and people are starting upand so forth.
And then how do you deal withthat part of the economy as a
business?
Well, do you have a discussion?
Do you have some strategies?
No, we have a lot ofdiscussions about that.

Speaker 2 (30:46):
Don't you worry, it keeps people up at night.
It's all about just being morestrict with your budget thing.
I'd say Okay.

Speaker 1 (30:55):
Yeah, definitely.
So who's doing the budgetinghere?

Speaker 2 (31:00):
So it's about crunching the numbers and making
allowances on top of that,because oftentimes you know you
put a budget like that but itends up being like that, so
you've got to always accountthat it's going to be like that.
You always got to prepare forthat extra lump.
It's about getting a buffer.
Yes, you always got to preparewith a buffer.
And aside from that, thatpandemic is also affecting some

(31:22):
of our members as well, because,uh, you know cost of living
being high and well, some ofthem can't really afford to
continue sometimes.
But we're often nice enough totell them hey, let's work
something out.
We would even go as far as tosay, hey, how about if we change
the frequency of your payment,would it be?

Speaker 4 (31:38):
would it you and most of the time it?

Speaker 2 (31:39):
will, and you know, because of that some of them
stayed for long term, long term.

Speaker 1 (31:44):
Yeah, so that's also in line with your flexibility.

Speaker 2 (31:46):
Yeah, flexibility, because of the strategy that you
yeah like it's a business, butwe've got to be reasonable with
our expectations, and a lot ofpeople you know they have their
own problems.
That's right, yeah.

Speaker 1 (31:56):
But on that, you know , you do, even this crisis in
your life, you know, with beingfit, everybody's fit, it might
be a decision, so let's also gowith that.
So, let's go into the future.
So we've been to the back.
You know, we went to COVID, wewent to the cost of living that
we're all dealing with at themoment, and hopefully that will

(32:24):
also sort itself out in time.
Uh, how do you?
Where do you see this?
You've been in the business forabout six months and or more.
And uh, where do you see you?

Speaker 4 (32:30):
you box cyber 20 years or 10 years from maybe
first 10 years, I will see you.
Box will become like the 24hours access so you can walk in
any time that you want.
So let's say that, like, if youdon't want to get disturbed by
a lot of people, you canactually choose going home
midnight, let's say 2 to 3o'clock.

(32:51):
Some people do that, somepeople do that, or some people
they can go for their activity,like, let's say, after the work,
let's say five, six o'clock atthe afternoon.
So technically we are trying tomake it as flexible as they
could so that you have the 24access the card, so that only
the members can go inside ourgym.

(33:12):
So that's what I will see inthe future 10 years of ubox
instead of just only for, like,a specific time.

Speaker 1 (33:18):
So at the moment are you sort of more specific time.

Speaker 4 (33:21):
So what's your timing ?
At the moment, yes, we have aspecific time, but we are
planning to expand into 24 hourservice and we have all the CCTV
surveillance, all cameras, sothey make sure that you are safe
while you are alone inside ourteam.
So, yeah, can you guyselaborate more, like after 10
years?
After 10 years?
Well, after 15 years?

Speaker 1 (33:39):
After 15 years?
Yeah, just to be clear.
This is a very long shot, yeah.

Speaker 2 (33:45):
We have had talks about having one branch in
Hamilton.
Yeah, Because, there's nobranch there yet.

Speaker 1 (33:53):
What about in Northland?
Yeah, like, what about that?
Do you not need that?
Yeah, those areas, all of that,you're not doing that.

Speaker 3 (34:00):
Well, I think it depends on the market, the
market research and marketing wecan provide and target audience
that Ubox attract.
Our fee is on the higher of thespectrum.
It depends on which area andwhich sort of people get
attracted to the model.
But going back to your question, where you know I see Ubox
itself in maybe one decade fromnow.
It's looking forward.

(34:23):
Ubox has already been open inSingapore, uk, japan and
elaborate.
I see them as one of theleading global boutique vendors
out there and I think they'regoing to continue growing.
So with bringing moreinfluences, in bringing more
awareness in and make everyother franchise perform really
well and become the number oneout there.
They're already getting fromyour exclusive partners like

(34:46):
Adidas.
They've had others in the past.
I think they went to marketwith Nike.
I think they're doing reallywell as a business.
Like Ryan mentioned, we wantedto be very profitable.
We were having plans plansbetween you know having open a
second one, whether it's inhamilton um, we're all from
hamilton originally, so we gotourselves is that we sort of

(35:11):
wait to start this wholebusiness.

Speaker 1 (35:14):
How do you, how do you?
That was one of the questions Iwas going to ask right in the
beginning.
How did you actually gettogether?
How do we know each other andhow do you know each other?

Speaker 2 (35:22):
That's another one.

Speaker 3 (35:27):
So we all went to the University of Waikato and we
met at different circumstances.
Well, first of all, I metDaniel through Isaac, through a
university club.
Well, at that point it was anorganisation and he introduced
me to Ryan, I was his flatmatefor the time.
And then our fourth partner,zagum.
He was one of my friends inhigh school.

(35:48):
I'm with the boys.
So, yeah, we all came togetherbecause we all moved to Auckland
separately in differenttimelines.
But, funny enough, I found abusiness.
I'm quite business-centric andmindful about it, so I presented
the option to ryan and make itdown the line to daniel, and
then here we are.

Speaker 1 (36:05):
Wow that's fantastic.
Hi guys, uh, I just lovetalking to you.
Uh, brian and kelvin and danny,it was a beautiful to to you
know that young people couldstart a business like this and
hopefully you're going to be arole model for other people who
are at your age, because you'reprobably all in their 20s, eh

(36:27):
yeah, yeah.
So you know it's amazing thatin this difficult, challenging
time that we're living, you knowthat young people can take up
the challenge and say, hey, wecan make things work.
And so it was lovely learningabout you, few box and,
hopefully, our listeners outthere uh, have a great, quite a

(36:53):
deeper insight into your boxingand maybe start calling you, you
know if they, they need to knowmore or want to join?

Speaker 4 (37:03):
yeah, they can click on the website, either clear or
if you have our website, so soyou can just type ubx relay and
then it will pop up on ourwebsite and you can just uh
select any date that you want orany timing that you want.
Click the slot, you just fillyour your name and your email
and you are feel free to comeinside and our coach will
introduce you to our workaroundin our ubox, our gym.
Or you also can actually uh aprivate dm us or by calling us

(37:27):
from our website too.
There's also one of the waythat you can come inside and
have a free trial yeah, so theycan have a free trial.
That was the question I wasgonna ask yes, yes, so the first
time they free for everyone.

Speaker 1 (37:38):
Fantastic, there's a great opportunity for people to
join.
So just coming back to schools,have you sort of connected with
the schools, because I thinkthere would be probably quite a
bit of people interested there,because I don't think they were
doing much of boxing in school,but I know We've had plans to.

Speaker 2 (37:54):
Definitely, jeff has shown an interest as well,
because he is very passionateabout boxing and he does want to
pass on his wisdom to theyounger generation as well, so
that they can channel the energyit feels scary.

Speaker 3 (38:13):
Boxing actually is like you can release a lot of
stress.

Speaker 1 (38:15):
It's good for your mental health.

Speaker 4 (38:16):
Yes, good for my mental health, Because last time
I had a very down time and thenI came at 12am and I'm alone
here.

Speaker 1 (38:24):
I keep boxing for the past two hours jamming with the
music you know.

Speaker 2 (38:28):
Getting that frustration going out.
Yeah, it's way better thanexpected.

Speaker 4 (38:32):
What was the downtime then?

Speaker 2 (38:33):
Hey don't talk like that man.

Speaker 1 (38:36):
You should have recorded that.
You could put it in the list.

Speaker 2 (38:39):
Can you imagine, like 12 in the morning, suddenly I
get called down and I was likehey, ryan, can you lend me the
key?
Maybe I want to put itsomewhere.

Speaker 1 (38:47):
You know, speaking of that, that would actually be a
good answer right.
Yeah, yeah, people getfrustrated before they do
something stupid, you know,doing something that both of you
, both at the same time, justget it out of the system, you
know boxing me down.
Yes, hey guys, let's go talkingto you and thank you for the
informative discussion.
We had it and I wish youeverything.

(39:08):
The best is.
I can see that you will just goand meet those goals that you
have for 10 years, 20 years fromhere, and we invite our
listeners and the views to comeout here and try something here
yeah, yeah, it was a pleasuretalking to you, mario.

Speaker 3 (39:23):
We have more visitors coming in soon and just give us
a buzz and we're happy to help.

Speaker 2 (39:28):
Yeah, and you can come as well.
Oh, thank you, it's my pleasure.

Speaker 1 (39:31):
Thank you, yeah, and next time I'll do even boxing.

Speaker 2 (39:38):
So let's do that.

Speaker 1 (39:39):
Yeah, that would be good, and if you have any
comments or suggestions for thisprogram, please contact us at
podcast at thedrmorrishowcom.
Until the next time, kia kite aterawiki.
Thank you.
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