JR Lay on Reinvention, Alignment, and Leaving a Legacy (Ep. 86)

He started a business at 19 to impress a girl. That girl became his wife, and the business became the foundation for a powerful entrepreneurial journey spanning over two decades.

In this release, Bryan Sweet sits down with JR Lay, bestselling author, global keynote speaker, and founder of Level Up Business. From early success and personal setbacks to family alignment and faith-fueled decisions, JR shares how he’s transforming hard-earned wisdom into his next big leap.

You’ll hear:

• Why success without alignment creates internal conflict
• How fear of judgment and fear of success keep entrepreneurs stuck
• The five “fires of fear” and how to move through them
• How video content can become a long-lasting legacy asset
• And more!

Connect With Sweet Financial Partners:

• 1 [phone]
• meetingwithsweet.com
• Sweet Financial
• LinkedIn: Bryan Sweet
• LinkedIn: Brittany Anderson
• Facebook: Sweet Financial Partners
• Get our book, “Dream Architecture,” here

Connect With James Robert (JR) Lay:

• James Robert Lay Website
• Level Up Business
• LinkedIn: James Robert (JR) Lay
• Digital Growth Institute
• [phone]

About Our Guest:

James Robert Lay is one of the world’s leading digital marketing authors, speakers, and advisors for financial brands. As a digital anthropologist based in Houston, TX, James Robert is the author of the bestselling book, Banking on Digital Growth. He is also the founder and CEO of the Digital Growth Institute, where he has guided more than 520 financial brands on a mission to simplify digital marketing and sales strategies that empower banks and credit unions to generate 10X more loans and deposits.

James Robert has been named one of the Financial Brand‘s “Top Global Financial Services Influencers to Follow,” a CUNA “Credit Union Rock Star,” and a CU Times “Under 40 Trailblazer.” His insights have been featured in leading media outlets including Entrepreneur.com, US News and .css-j9qmi7{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;font-weight:700;margin-bottom:1rem;margin-top:2.8rem;width:100%;-webkit-box-pack:start;-ms-flex-pack:start;-webkit-justify-content:start;justify-content:start;padding-left:5rem;}@media only screen and (max-width: 599px){.css-j9qmi7{padding-left:0;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;}}.css-j9qmi7 svg{fill:#27292D;}.css-j9qmi7 .eagfbvw0{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;color:#27292D;}