Find The Thing That You Love Doing - Interview w/ Michael Gonzalez, CEO of FitTea

In this episode, I talk to role model and mentor Michael Gonzalez, CEO and founder of FitTea, a leading detox tea brand launched over 6 years ago. Michael attributes a lot of his success to his early adoption of “influencer marketing”.

I'm sure you've seen FitTea on Instagram. Maybe someone that you know has consumed it. You've seen an Instagram model posting about it. It was everywhere and in your face.

At the time FitTea was launched, Instagram was just taking off and he made hundreds of millions using a social media platform that is absolutely free and that we all had access to, just from the beginning.

With a very small team, he's sold hundreds of millions of dollars worth of the product.

And Michael is now managing and scaling his next business, HappyTea, a CBD-infused drink.

Stay tuned to find out what makes him and his business tick.

Key Points of Discussion:

Michael’s first exposure to Internet marketing: Selling books on Amazon (3:25)

Working with Melrose Management and learning stuff on the sides (4:21)

Trying stuff: Every time he’d fail, he’d learn something along the lines (7:02)

The catalyst for Fit Tea: Looking for a natural remedy to lose weight (7:16)

$30K sales on Day I as he bought a bunch of shout-outs on Instagram (9:38)

He got Kylie Jenner, Amber Rose, and Kardashians to endorse FitTea (10:34)

The crazy struggles Michael’s been through to reach this point (16:54)

The magic moment when the name “FitTea” was his (22:18)

When his health ebbed; coming out of it; the birth of HappyTea (23:50)

You can start and make something great without all elements perfect (41:08)

“I always say discipline is by far the biggest thing for me.” (42:37)

“A business is like plates that are spinning.” (42:47)

At the end of the day, you have to learn who you trust, who you work with (44:03)

Instead of reassessing someone's abilities, bringing them out (47:34)

After a while, it’s really not about the money (49:18)

You don't have to quit your job to keep turning over rocks (51:49)

Additional Resources:

'Hope and Help for your Nerves' by Dr Claire Weekes on Amazon

Free digital download of Michael's book 'Big Money Moves'

Valeria on Instagram