In this episode of the Drinks.com Podcast, Brandon Amoroso and Justin Noland, VP of Digital Experience at Treasury Americas, discuss the transformative journey of the wine industry as it merges age-old traditions with cutting-edge digital experiences. The discussion spans innovative strategies reshaping how wine is marketed, sold, and enjoyed globally. They explore the pivotal role of digital tools in enhancing wine production, from vineyard management with AI to engaging consumers through augmented reality labels and more. Join us to uncover how tradition and technology blend to breathe new life into the wine industry, making each sip a testament to innovation.
Here's what you'll learn:
- How digital innovations are transforming traditional wine marketing.
- The impact of augmented reality and AI on wine production and sales.
- Strategies for engaging modern consumers in the wine industry.
- The role of digital tools in enhancing vineyard management.
- The benefits of merging technology with traditional wine-making practices.
Mores resources at Drinks.com
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