In this episode of the Drinks.com Podcast, host Brandon Amoroso engages with Jeff Meisel, VP and General Manager of DTC Wine and Spirits at Constellation Brands. Jeff shares his journey from the restaurant industry into the vanguard of direct-to-consumer strategies in wine and spirits, offering a glimpse into the innovative approaches reshaping how brands connect with consumers.
Here's what you'll learn:
- Insights into the evolution of direct-to-consumer strategies within established alcohol brands.
- How customer data platforms enhance personalized marketing and customer retention.
- The balance of online presence and physical customer engagement in the alcohol industry.
- Strategies for navigating regulatory challenges in the digital marketing of alcohol.
Jeff Meisel
LinkedIn - https://www.linkedin.com/in/jeffreymeisel/
Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
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