AI is powerful, but out of the box it’s just… generic. In this reflection episode of the Dumb Monkey Podcast, Aamir Qutub explains how to personalise ChatGPT and Microsoft Copilot so they understand your preferences, tone, and guardrails. By teaching your AI assistant who you are — what you like, what you avoid, how you want things phrased — you can transform these tools from basic chatbots into trusted business partners. Whether you want professional reports, cheeky social posts, or clear internal updates, AI can adapt to your style. This is how leaders save time, reduce misfires, and finally get practical value from AI.
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