"Consumers are not sitting around waiting to fall in love with you," says Heidi Brauer.
When it comes to brand love and building brands, Heidi Brauer is an absolute guru. She joined me on my podcast to chat about brand love, what it means, and what it takes, and shared plenty of other marketing gems I scribbled down mid-conversation (and I bet you will too).
Watch or listen to our conversation to find out:
- The meaning of brand love (and how to measure it)
- What it takes to build brand love
- A new way of thinking about strategy
- Why it's key to look beyond "hygiene factors"
- The danger of digital fatigue (and how to market through the chaos)
The episode is also live on YouTube.
Thanks Heidi, for your wisdom, humor, and insight!
Folks are you building brand love? B2B or B2C, get on it.
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