Khensani Nobanda, the Group Managing Executive of Marketing and Corporate Affairs at Nedbank, shares her insights on purpose-led marketing, leadership, and how Nedbank is shaping the future of brand strategy.
Khensani dives deep into Nedbank’s approach to brand-building and leadership, emphasizing the importance of purpose in everything they do. Discover how the company’s brand strategy works like an iceberg, with advertising as just the tip and a deeper, more impactful commitment to community beneath the surface.
Key Takeaways from this Interview:
Purpose-driven Strategy: How Nedbank’s focus on impact extends to their small business initiatives and their commitment to a greener economy.
Campaign Success: The groundbreaking “Time is More Valuable Than Money” campaign and its innovative digital approach.
Brand Differentiators: Why Nedbank stands out through purpose, financial expertise, and bold inspiration.
Khensani’s Leadership Journey: Hear about her experience in leadership, the mentorship that shaped her, and the lessons she’s learned.
Advice for Young Marketers: Khensani’s tips on cultivating curiosity, passion, and balancing creativity with logic.
This conversation offers a wealth of knowledge for marketers and leaders alike, offering inspiration, practical advice, and a glimpse into the future of marketing in South Africa.
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What’s your take on purpose-led marketing? Share your thoughts below!
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