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September 2, 2020 31 min

AskDK Show - Season 4 - In the third episode of season 4 I interview Cathy Lund,  

Content Director at Woolworths. 

I interview Cathy Lund the Content Director at Woolworths South Africa and discusses the latest content marketing trends and major changes over the past few years. We also discuss the different sales strategies in content marketing and answer burning questions like; Do you check your posts thoroughly before sending them out? Why content builds stronger relationships? How to create successful content and the major significant changes in content marketing.

You can reach Cathy on Linkedin here:

In season 4 we interview top marketing managers and thought leaders who can inspire others in the industry.

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Dylan Kohlstadt has over 20 years of marketing and digital management experience in gaming, insurance, financial and property industries and can be considered a subject matter expert on all things digital. She has extensive local and international experience (South Africa, UK, and Australia), and has managed global and national brands in multiple languages and countries. Dylan has an IMM in Marketing as well as an MBA. She’s married and a mother of two young girls, and is the CEO and Founder of Shift ONE Digital, the Digital Marketing Academy and Check out my businesses! Shift ONE will do the work for you. Digital Marketing Academy will teach and train you on how to do it yourself. And Dylan Kohlstadt (that's me) can coach and mentor you and help you work out your strategy.

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