"In an undifferentiated category, many agencies look and sound the same, which leads to a price-focused negotiation - a race to the bottom where procurement looks at who can do the work the cheapest."
Stuart Dunk has a message for all agency and business owners who are fighting for a seat at a very crowded table.
You'll have to watch (or listen to) the interview to hear it, plus:
- What most agencies are doing wrong
- One piece of advice for struggling small agencies
- What is the sea of sameness and can it be the death of an agency
- A little-known pitching hack for agencies
The full episode is now live on YouTube: https://www.youtube.com/watch?v=rStwFL5hMkM
For a more in-depth look at the agency model, warts and all, read Stuart's insights (and warnings) in this blog: https://shiftone.co.za/agencies-drowning-in-a-sea-of-sameness/
Now what's your opinion on the agency model? Are we doomed to fail? What pivot do you see successful agencies making? Keen to hear your thoughts, so go ahead and share!
Subscribe to my channels / @dylankohlstadt
Connect with me on all my social platforms:
Instagram: https://www.instagram.com/dylankohlstadt/
LinkedIn: https://www.linkedin.com/in/dylankohlstadt/
Facebook: https://www.facebook.com/dylankohlstadt/
Twitter: https://twitter.com/dylankohlstadt
YouTube: https://www.youtube.com/@DylanKohlstadt/
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.