"In an undifferentiated category, many agencies look and sound the same, which leads to a price-focused negotiation - a race to the bottom where procurement looks at who can do the work the cheapest."
Stuart Dunk has a message for all agency and business owners who are fighting for a seat at a very crowded table.
You'll have to watch (or listen to) the interview to hear it, plus:
- What most agencies are doing wrong
- One piece of advice for struggling small agencies
- What is the sea of sameness and can it be the death of an agency
- A little-known pitching hack for agencies
The full episode is now live on YouTube: https://www.youtube.com/watch?v=rStwFL5hMkM
For a more in-depth look at the agency model, warts and all, read Stuart's insights (and warnings) in this blog: https://shiftone.co.za/agencies-drowning-in-a-sea-of-sameness/
Now what's your opinion on the agency model? Are we doomed to fail? What pivot do you see successful agencies making? Keen to hear your thoughts, so go ahead and share!
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