The E-Comm Show

What happens when a single 1-star review tanks your listing- and you can’t ignore it?

On this 188th episode of the E-Comm Show, Andrew Maff interviews Shane Barker, CEO and founder of TraceFuse. Tracefuse is the first and only Amazon TOS-compliant system designed to ethically remove negative reviews…without shady workarounds or black-hat tactics.

​​From the emotional toll of a 1-star review bomb to the ripple effect on conv...

How can manufacturers turn technical complexity into a competitive marketing edge? In this 187th episode of The E-Comm Show, Andrew Maff sits down with Merv Campbell, Director of Sales & Marketing at Omni Cubed, a manufacturer revolutionizing the stone fabrication industry with engineered tools and solutions.

Merv shares how a deep understanding of your customers, even in a highly specialized B2B space, can lead to smarter strat...

What if logistics became a growth enabler instead of a pain point? On this 186th episode of the E-Comm Show, Andrew Maff interviews Carmit Glik CEO of Ship4wd. Ship4wd leverages technology to simplify the process with instant quotes, express shipping, real-time tracking, and 24/7 support.

We'll dive into why for SMBs, flexibility is key—especially during times of shifting tariffs and political uncertainty. Moreover ho...

How can businesses effectively navigate the complexities of multiple partnerships to build a co-marketing strategy that drives success? In this 185th episode, Andrew Maff sits down with Kimberley Walker, Director of Brand Partnerships & Business Development of Sportique. 

From understanding customer demands and trends, to creating an effective co-marketing strategy, Kimberly shares her insights on how to manage multiple partners...

Are you trying to market to everyone and ending up reaching no one?  It might be time to get strategic about your branding. On this 184th episode of the E-Comm Show, Andrew Maff interviews Colin Stuckert, CEO of Wild Foods & Rize Brands. Despite their range of product lines, Wild Foods has cracked the code on targeting the right products to the right people with focus, intention, and authenticity.

In our conversation with Colin,...

How can businesses take advantage of a dormant industry that has become accustomed to using the same technology? On this 183rd episode of the E-Comm Show, Andrew Maff interviews Tucker Hiegel, Marketing Director of Deck the Door Decor. Deck the Door Decor is a prime example is how businesses can disrupt stagnant industries, like kickplates, by prioritizing innovation.

In this episode,  Tucker Hiegel shares his insights on how busine...

How did a subscription box startup go from selling survival gear to starring in its own Netflix show? On this 182nd episode of the E-Comm Show, Andrew Maff interviews John Roman, the CEO of Battlbox.  From initially investing in the company, selling it...buying it again, and then having their own Netflix show- the Battlbox journey is a rollercoaster ride of entrepreneurship, perseverance, and constant innovation.

In this e...

What does it really mean to be sustainable in today’s ecommerce landscape—and how can brands back it up? In this 181st episode of The E-Comm Show, Andrew Maff interviews Michael Twer, Founder and CEO of Delilah Home, an award-winning organic home textile company that puts purpose at the center of every product.

Michael shares how he’s grown Delilah Home by creating real demand through storytelling, ethical practices, and s...

Does your product depend on the shared cultural trends, inside jokes, and the current meme scene? On this 180th episode of the E-Comm Show, Andrew Maff interviews Simon Cadotte, Founder of Black Maple Trading Company.  Black Maple Trading Company has found a way to keep its finger on the pulse and churn out the type of stuff that makes you say, “I gotta have that.”

In this episode, Simon lets us in on their creative process and how ...

Curious about how to turn your brand’s story into a game-changing marketing strategy? On this 179th episode of the E-Comm Show, Andrew Maff interviews Andrew Beltran, Co-Founder of Original Grain. Original Grain is more than just a watch company, it's a storytelling movement.

By using high-quality materials and carefully designing each product with an origin story in mind, they create connections deeper than functiona...

What does it take to turn a lifelong passion into a thriving business? On this 178th episode of the E-Comm Show, Andrew Maff interviews Mordechai Chachamu,  Founder of Nutural World. His transition from the IT world to becoming a food entrepreneur at retirement age shows that it's never too late.

In this episode, you'll learn a few key strategies that took Nutural World from local farmers' markets to grocery...

Is your brand missing the key element of authenticity? On this 177th episode of the E-Comm Show, Andrew Maff interviews  Beth Benike, CEO of Busy Baby. One of the biggest factors that contributed to Busy Baby's success is their ability to continuously innovate by leaning into their community of customers.

By featuring real moms, their stories, and even addressing product critiques transparently, Beth had turned her cu...

Do you know what it takes to succeed on Amazon despite tough competition from overseas sellers? On this 176th episode of the E-Comm Show, Andrew Maff interviews Josh Hadley, Founder and CEO of Ecomm Breakthrough. Josh shares his Amazon journey, offering tips on competing with overseas sellers by building your own demand rather than fighting for it.

Instead of giving up or complaining, Josh encourages sellers to focus on wh...

How do you stand out without cutting corners or lowering your standards? On this 175th episode of the E-Comm Show, Andrew Maff interviews Michal Pellicone, CEO and Founder of Custom Barres. Custom Barres stands strong as a leader in its niche market, setting itself apart from competitors through its dedication to quality.

The truth is Custom Barres aren't the cheapest. And they aren't the quickest made to order. ...

Ready to discover the behind-the-scenes secrets of a business that is revolutionizing the medical aesthetic industry? On this 174th episode of the E-Comm Show, Andrew Maff interviews Hannah Craft, Marketing Director of MedShift. Together we'll uncover the secrets behind MedShift and how their innovative consolidation model is revolutionizing the industry. 

In this episode, discover how Medshift is transforming medical...

Wondering how to effectively scale your business while staying true to your core values? On this 173rd episode of the E-Comm Show, Andrew Maff interviews Lacie Marsh-Carroll, Founder of Malicious Women Candle Co. From starting in her kitchen to a million-dollar business, Lacie reminds us to never underestimate the power of our authenticity.

In this episode, Lacie shows us how to create an experience beyond just selling a p...

Looking to elevate your brand's presence on Amazon? Who better to learn from than ex-Amazon professionals themselves? On this 172nd episode of the E-Comm Show, Andrew Maff interviews Clint George and Colleen Caso, Founder and Vice President of Brand Focus Digital. Together we pull the curtain back on what selling on Amazon successfully looks like. 

From the right way to navigating competition to handling 1P (first party) and 3P...

So you know your product is good, and you have the facts to prove it. But are you speaking your customer's language? On this 171st episode of the E-Comm Show, Andrew Maff interviews Angela Zeng, Founder of Karviva Beverages.  By focusing on education, credibility, and meeting customers' needs firsthand, Karviva stands out from its competitors and continues to thrive due to Angela's attention to detail and pride in he...

A good product isn't enough. You need to have a clear and effective messaging strategy to stand out in a saturated market. And that's exactly what Anne and her team did with Jiminy's. On this 170th episode of the E-Comm Show, Andrew Maff interviews Anne Carlson, CEO and Founder of Jiminy's dog food. 

Anne went from being a corporate powerhouse to becoming the "Cricket Queen" of pet food, all w...