The E-commerce Content Creation Podcast takes a broad look at the impact of creative production in retail and e-commerce — focusing in on specific creative production functions and roles and how they collaborate with other e-commerce functions to achieve their respective organizational goals.
Summary
Mark Stocker is Senior Creative Manager for The Very Group, a collection of high volume retail brands based in Liverpool England. Mark was a speaker at the Henry Stewart Photo Studios Ops Forum back in October of 2021 and we invited him on this episode to discuss how the proverbial pendulum needs to (and is!) swing away from the lowest cost per shot possible, to a true strategic consideration capable of driving revenue in a ...
Summary
This is episode 64 of the e-commerce content creation podcast and Daniel is unpacking his terrible fear of changing technology with Conrad Sanderson. If there’s anyone who understands the relationship between change and fear, it’s probably Conrad, while he’s not a licensed therapist or anything, his career has spanned many changes in the technology that drives our industry and his job has taken him halfway around the world, ...
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Matthew Schulert was lead photographer and one of the earliest studio team members at HauteLook, a flash sale site that Nordstrom bought in 2011. Matthew and Daniel talk about the the history of that studio as it grew from just 3 sets, to over 10 times that size across many iterations of studios throughout Southern California. Why is this episode called building the plane in the air? No one really knew exactly how to build a...
Takeaways
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In this episode of the E-commerce Content Creation Podcast, host Daniel Jester speaks with Ryan Lustig, a seasoned photographer who transitioned from skateboarder to professional photographer to studio leader. They discuss the evolution of photography careers, particularly in e-commerce, and how many photographers found their way into the industry through unconventional paths. Ryan shares his personal journey, including his ...
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In this episode, Daniel Jester and Matt Ware discuss the evolving landscape of creativity within the eCommerce and photography industries. They explore the importance of community, the impact of the pandemic on social connections, and the necessity of fostering creativity in all aspects of work. The conversation highlights practical approaches to encourage creative exploration and collaboration among teams, emphasizing that ...
Takeaways
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This week's episode features Caleb Raynor, taking us back to school for studio economics 101. We talk about the mechanics and metrics that determine the financial success of the photo studio and how you can learn to speak that language fluently when making the business case for more investment in your creative teams.
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Hello and welcome to this week’s episode of the E-commerce Content Creation Podcast, which happens to be Part II of Daniel's recent conversation with Tony Baker. If you haven’t caught part one yet, that was last week’s episode, episode 162 you might want to give that one a listen because in part II Tony is taking us deeper into how he goes about helping his clients understand their value, and how to use that insight to under...
Summary
Daniel is joined by Tony Baker this week. Tony recently launched his new coaching and mentorship program, aimed at helping creative professionals of all stripes understand their value, and how to incorporate that knowledge in their purpose and goals. This is part one of this two part conversation, they discuss the need for authentic connection in the work that we do, in part so we can use that connection to articulate our va...
Summary
The guest for this episode is Monica Baddar. If that name sounds familiar, you might be remembering Monica from Episode 3 of the Flash Drive Files, the miniseries podcast from our friends at VeryBusy.io that drops in this feed. Monica was kind enough to record for both podcasts over the summer, so full disclosure this episode was recorded a few months ago. Monica is a really special photographer and that shines through her w...
Takeaways
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In this episode of the e-commerce content creation podcast, host Daniel Jester speaks with Paul Massingill, senior manager of studio operations at David Yurman. They discuss the critical role of studio operations in e-commerce, emphasizing the importance of flexibility, organization, and effective communication within creative teams. The conversation explores how to balance production demands with quality output, the complex...
Summary
In this episode, Daniel interviews Alex Davidovich from Squareshot, discussing the evolution of content creation in eCommerce, they explore the shift from in-house studios to somethign more like agency models, the importance of productizing services, and the implementation of value-based pricing to enhance client relationships. Alex shares insights on how Squareshot has adapted its offerings to meet client needs, including d...
Summary
In this episode of the E-commerce Content Creation Podcast, Daniel Jester shares his takeaways from the Henry Stewart event in Los Angeles, discussing key sessions on building creative communities, future-proofing studios, and the crucial role of sample operations. He highlights the need for better communication between creative teams and leadership, and the importance of allowing time for creative testing. Daniel also touch...
Summary
Welcome back to another episode of The E-commerce Content Creation podcast. Our guest today is a special treat, Hanna Sofia, a Canada based multidisciplinary artist joins Daniel to talk about problem solving when you have that vision, but you need to solve some technical problems to get there. Listen, it’s a bit of a stretch, but we are creative, humans are creative, and the theme for this podcast since we came back from the...
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In this episode of the E-commerce Content Creation Podcast, host Daniel Jester speaks with Joe Lamb, former Director of Technology and Platforms for Nike, about the intricacies of content production in e-commerce. They discuss the importance of building a robust content production system, future-proofing studios against disasters, and the significance of team wellness and safety. The conversation also delves into business co...
Takeaways
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Jordan Petsy, a former photography manager at Kendra Scott, shares her career journey and recent move to New York. She discusses the challenges of managing product photography for a large assortment of jewelry and the lack of technology and systems in place at the time. Jordan also talks about her current focus on working with smaller, mission-driven, sustainable brands and her social media efforts to showcase these brands a...
Summary
In this episode Daniel starts off by sharing a cautionary tale about a legendary brand that has fallen on hard times, followed by an interview with Everard Williams Jr. Head of the photo and imaging department at Art Center College of Design in Pasadena, Ca.
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