The ECCP Returns! Burnout, H&M, and The Job Hunt

Summary

In this episode of the eCommerce Content Creation Podcast, Daniel reflects on his personal and professional challenges over the past year, including feelings of burnout and uncertainty in the creative industry. He discusses the impact of these experiences on his work and the podcast, expressing gratitude for the support he has received from friends and colleagues. The episode also covers recent industry news, including Creative Force's acquisition of SpinMe and H&M's new AI initiatives. In this conversation, Daniel explores the potential of 3D product rendering as a transformative tool in product imaging. Daniel also shares his personal job search journey and career aspirations, emphasizing the importance of community and support during transitions.

Key Takeaways

1. Burnout and Honest Reflection

Daniel opens up about severe burnout in 2024, especially in the latter half of the year. He describes it not just as being tired of work, but a profound experience of anxiety that affected his ability to do even basic tasks—like scheduling podcast guests. His honesty about this period is a core theme of the episode.

2. Challenges of Freelance Life

After leaving Creative Force, Daniel attempted to build a freelance consulting and photography business, but struggled with the business side—timing, invoicing, lead generation, and sustainability. Despite having meaningful projects, the inconsistency of work and cash flow took a toll, both mentally and financially.

3. Industry Uncertainty and Shifting Cadence

He reflects on how creative production has changed post-COVID, with traditional seasonal patterns and reliable busy periods now disrupted. Studios no longer have predictable workflows or planning cadences, making it harder for professionals to know when to expect work—or prepare for downturns.

4. Gratitude for Supportive Community

Daniel expresses deep appreciation for the friends, colleagues, and partners who supported him during this difficult time. He calls out people like Kowser Ahmed (The KOW Company), Ian Parkes (Stockpress), Bimi Ibok, and others who provided not only work opportunities but emotional support and career advice.

5. Industry News – Creative Force Acquires SpinMe

He discusses Creative Force's acquisition of SpinMe after the latter entered administration. He speculates on what that might mean for SpinMe customers and offers his own services to help studios navigate that transition.

6. Mixed Feelings About AI in Content Creation

Daniel unpacks his reactions to the rise of AI in eCommerce photography—specifically the use of digital twins of real models (e.g., H&M's recent announcement). While he sees the potential value, he also voices concern about job loss for stylists, models, and creative professionals, and urges the industry to approach these changes thoughtfully.

7. Continued Passion for 3D and Creative Technology

Despite his challenges, Daniel remains excited about 3D product rendering. He sees it as a promising tool for sustainable, scalable eCommerce content creation—particularly because it allows studios to generate high-quality assets from existing imagery without physical reshoots or shipping products across the globe.

Credits
Hosted by: Daniel Jester - danieltjester.com