Evolving Swimwear Industry with Founders of Sasa Swim

In this episode of The E-Spot with Camille, host Camille Kauer interviews Sandra and Mia, founders of Sasa Swim, a swimwear company inspired by their late father, Sasa (pronounced Sasha). The sisters discuss their journey from launching in 2018, managing family dynamics in their business, and the importance of evolving their brand to mirror their life stages. They delve into their design process, emphasizing the importance of user feedback, particularly for their nursing and maternity swimwear. Sandra and Mia also share advice for aspiring business owners and discuss their plans to expand Sasa Swim into a broader fashion brand while maintaining functionality and inclusivity in their designs.

Learn more Sasa Swim at:

https://sasaswim.com/