Partha Srinivasan and Nimish Dubey talk about content - creation and consumption from a journalistic perspective

Nimish Dubey is a leading newspaper columnist in India, a well respected blogger and new media journalist, an author, and an editor for books and magazines. A student and practitioner of old school journalistic values, he adapts his expertise and experience even when writing for emerging media. In this episode: 1:40 Nimish Dubey Intro 5:32 What was the yardstick for content space pre-digital era? 7:25 Change in content creation and distribution [early to mid 2000s] 17:25 How has technology changed the way journalist approach news? 20:55 What is the shelf life of stories –traditional vs. today/online? 25:03 Different formats available for content today - the evolution 31:00 How should brands ideally approach influencers? 35:00 What approaches are brands taking to launch new products during the pandemic? 38:37 Any new trends or game changers with reference to content consumption for the days ahead? 42:00 Episode Ends You can find Nimish Dubey on, Email – [e-mail] Twitter- https://twitter.com/nimishdubey Instagram - https://instagram.com/nimishdubey Share your thoughts, suggestions, and feedback with us on [e-mail] Visit our website onhttps://eastpodcast.in/ ( https://eastpodcast.in) Follow us on Social Media: Facebook:https://facebook.com/theeastpodcast ( https://facebook.com/theeastpodcast) Instagram:https://instagram.com/theeastpodcast ( https://instagram.com/theeastpodcast) Twitter:https://twitter.com/theeastpodcast ( https://twitter.com/theeastpodcast) Youtube:https://www.youtube.com/channel/UCoX4ymB2texPXsxdsLPiahA/ ( https://www.youtube.com/channel/UCoX4ymB2texPXsxdsLPiahA/) Support us on Patreon for more perks and access to additional content:https://patreon.com/theeastpodcast ( https://patreon.com/theeastpodcast) Music Credit: We use music from Purple Planet Music. Track : Ecstasy