#296 Budai Media Specials: How To Optimize Your Email Campaigns with A/B Testing

Hey Budai Nation, welcome back to The Ecom Show!

This is a Budai Media Special, where I, Daniel Budai, break down practical ecommerce strategies you can implement right now to grow your store. No ads, no fluff—just proven tactics that actually move the needle.

Deciding how to share your content with the world—what subject line to use, which image to pick, when to hit send—isn’t always easy.

But that’s exactly where A/B testing comes in.

In this episode, I’ll walk you through how to run effective A/B tests for your email campaigns. From picking the right KPI, to setting up your test in Klaviyo, choosing the right audience segments, and using Klaviyo’s built-in statistical significance tool to know exactly when the results are clear—it’s all here

📩 Here’s what you’ll learn in this episode:

👉How to pick the right KPI and avoid guessing what to track

👉A step-by-step walkthrough of setting up A/B tests inside Klaviyo

👉How to choose the right audience segments for your test

👉What statistical significance really means (without the nerdy math)

👉Best practices for testing—what to do, what to avoid, and how to stay focused

🔔 Thanks for listening! If you find this podcast helpful, please like, comment, and subscribe. Don’t forget to hit the notification bell so you never miss an update! 

📌Resources and Downloads:

💌 Top 100 Email Templates – 

https://thebudaimedia.com/top100-emails/

🧪 A/B Test Tracker & Ideas

https://docs.google.com/spreadsheets/d/1t5lUi76QOVi2LGrzMgNLoPwPWS36piuN/edit?gid=2056355019#gid=2056355019 

✉️ AB Testing Guide 

https://drive.google.com/file/d/1Us1f5_VmIAtULufMZytg_SMRYqOXtrnJ/view 

👥 Special Offer: Got an ecommerce store generating over $100K a month? Book a free strategy call with me for actionable insights to boost your retention marketing, paid ads, and CRO strategy:

https://calendly.com/budaimedia/strategy-call-with-daniel

Find me on LinkedIn: https://www.linkedin.com/in/budaidaney/

Find me on YouTube: https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ

Subscribe to my weekly newsletter packed with the latest e-commerce buzz: https://www.thebudaimedia.com/weekly-newsletter-signup

Click on the link below to learn more about us:

https://www.thebudaimedia.com/

Check out some previous episodes: https://www.thebudaimedia.com/podcast

Thanks for tuning in!

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