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April 21, 2025 32 mins

This is the largest update to Meta since 2021 (IOS14) and is changing everything. In this episode, Josh breaks down the 4 MAJOR Meta AI updates, draws out how they work (don’t judge his stick figure drawings…), and then explains what it means for the future of ads with a BIG TAKEAWAYS list.

You’ll learn:

  • Why old-school TOF/MOF/BOF thinking is outdated
  • How Meta now predicts the exact content each buyer needs—and in what order
  • How ad delivery just got 10,000% faster
  • Why previous campaign structures are about to get punched.

Want to read the FULL breakdown & takeaways?

Here’s Josh’s Notion doc on it.


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