This is the largest update to Meta since 2021 (IOS14) and is changing everything. In this episode, Josh breaks down the 4 MAJOR Meta AI updates, draws out how they work (don’t judge his stick figure drawings…), and then explains what it means for the future of ads with a BIG TAKEAWAYS list.
You’ll learn:
- Why old-school TOF/MOF/BOF thinking is outdated
- How Meta now predicts the exact content each buyer needs—and in what order
- How ad delivery just got 10,000% faster
- Why previous campaign structures are about to get punched.
Want to read the FULL breakdown & takeaways?
Here’s Josh’s Notion doc on it.
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