Once BF/CM are over, there's still an entire month to maintain momentum. This is our Christmas marketing strategy that will allow you to create serious cash injection a few times during the month of December, as well as maintain sales throughout with ads!
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In this mini-series, Josh breaks down our 4-phase marketing strategy to take you into the most profitable Q4 you've ever had.
Each year, we teach & implement this with our clients and the end-result is similar: record sales months. Hopefully, you follow this & experience the same!
Here are the four phases:
Phase 1: Offer, Website, & Inventory Planning
Phase 2: The Black Friday VIP & Presale Strategy
Phase 3: The Black Friday/Cyber Monday Promo Strategy
Phase 4: The Christmas Promo Strategy (You Are Here)
00:00 Intro
00:23 Strategy Recap
01:50 Phase 4 Intro
02:51 Christmas Strategy Breakdown
05:32 Offer Examples For Christmas
09:31 How We Use Email During Christmas
13:49 What Else We Do Other Than Email
15:22 How We Run Ads During Christmas
17:46 Christmas Campaign Structure
23:14 Phase 4 Recap
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