The Ecommerce Coffee Break: A Shopify Growth Podcast

The Ecommerce Coffee Break: A Shopify Growth Podcast

The Ecommerce Coffee Break Podcast is a top-rated marketing podcast for Shopify merchants and business owners looking to grow their online stores. If you want to improve your marketing skills, boost conversions, and increase revenue, this is the podcast you want. Voted as a Top 20 Shopify Podcast on Feedspot. This show will provide answers to questions like: How to grow my Shopify store? How do I market my Shopify store? How to do Shopify marketing? How do I get traffic to my Shopify store? How do I increase conversions? Each week you get actionable advice, and strategies, and hear from special guests talking about various topics on how to run a profitable business on Shopify. The topics we cover include the best Shopify Apps & Themes, Shopify Best Practices, Ecommerce Marketing Automation, Conversion Rate Optimization (CRO), Paid Advertising (Meta & Google ads), as well as social media marketing and entrepreneurship. Learn how to survive in the fast-changing eCommerce world with your host Claus Lauter and get eCommerce business advice you can’t find on Google. If you're interested in being a featured guest on the show, email claus@clauslauter.com to get on the waitlist. Find out more at clauslauter.com - Subscribe today so you don't miss an episode!

Episodes

February 7, 2023 25 min

This episode of the Ecommerce Coffee Break Podcast features a conversation with Nerissa Chaux, co-Founder & director of Filta (filtaglobal.com) and host of the world's largest Official Shopify meetup. Join the conversation with Nerissa Chaux as she reveals how to turn staffing headaches into a thing of the past.

On the Show Today You’ll Learn:

  • Uncover the top recruitment challenge faced by online merchants.
  •  Gain clarity in th...
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    This episode of the Ecommerce Coffee Break Podcast features a conversation with Andy Janaitis, founder and chief strategist of ppcpitbulls.com and we discuss his favorite (simple) setup for Google and FB/Insta ads for small to medium brands.

    On the Show Today You’ll Learn:

  • The influence of Google Ads on small-to-medium businesses
  • Steps to easily enter the world of paid advertising
  • The various options offered by Google to target the rig...
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    January 31, 2023 22 min

    This episode of the Ecommerce Coffee Break Podcast features a conversation with Jon Staab, CEO of consigncloud.com and we discuss the future of online consignment.

    On the Show Today You’ll Learn:

  • How does consignment work, and how does it interact with e-commerce? 
  • What are the unique challenges of a consignment store?
  • Processes involved in consignment
  • Consignment and Shopify: how do you connect them?
  • Jon is a software developer-turned-C...

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    In this episode of the Ecommerce Coffee Break Podcast, I speak with William Belk, a seasoned software and product designer/developer with 20 years of experience. We discuss the topic of speed optimization for Shopify websites and delve deeper into ways to improve site speed and what factors are important to consider.

    On the Show Today You’ll Learn:

  • How important is the page speed of a website?
  • How Shopify is handling page speed.
  • Can Sh...
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    This episode of the Ecommerce Coffee Break Podcast features a conversation with Bet Hannon, CEO & Founder of accessicart.com.

    Join us as we delve into the crucial topic of website accessibility for people with disabilities. We'll be exploring the key considerations and providing an overview of the laws and tools available to make sure everyone can access your website.

    On the Show Today You’ll Learn:

  • How to make websites acces...
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    This episode of the Ecommerce Coffee Break Podcast features a conversation with Brendan Hughes, CEO at Optily. We discuss why Facebook Ads performance has fallen and what can be done about it.

    On the Show Today You’ll Learn:

  • How did Apple iOS 14.5 affect Facebook ads
  • Is Facebook advertising still worth it
  • How to shift budgets in your ad campaigns
  • What is an ads trading desk
  • What is Optily's role in helping Shopify merchants with paid...
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    The Ecommerce Coffee Break: A Shopify Growth Podcast

    The podcast you need if you want to improve your marketing skills, boost conversions, and increase revenue.

    Each week you get actionable advice, and strategies, and hear from world-class experts and special guests talking about various topics on how to run a profitable business on Shopify.

    The topics we cover include the best Shopify Apps & Themes, Shopify Best Practices, Ecomme...

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    This episode of the Ecommerce Coffee Break Podcast features a conversation with Thomas Smale, Founder, and CEO of FE International. We discuss what entrepreneurs should keep in mind to succeed.

    On the Show Today You’ll Learn:

  • How does a business become sellable?
  • The characteristics that make a business owner or entrepreneur successful
  • How can a merger acquisition work for small and medium businesses?
  • How viable is it to sell a business ...
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    In this episode of the Ecommerce Coffee Break Podcast, listen in on a conversation with Sophie, an AI-powered avatar and digital human created using OpenAI's GPT-3 technology. Topics include Shopify, the latest developments in ecommerce, and the implications of artificial intelligence in the field.

    On the Show Today You’ll Learn:

  • An overview of what's going on in ecommerce.
  • Is artificial intelligence helpful when shopping onli...
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    This episode of the Ecommerce Coffee Break Podcast features a conversation with Leo Ebbert, founder and president of Exact Click Digital. We discuss blended traffic mistakes (cold vs warm traffic).

    On the Show Today You’ll Learn:

  • The biggest traffic mistakes people make
  • Modeling conversion: what is it?
  • Why don’t you need a third-party tracker
  • Are AI campaigns for ads more effective than manual campaigns?
  • And more
  • Leo Ebbert is the founder...

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    This episode of the Ecommerce Coffee Break Podcast features a conversation with Noah Tucker, Founder and CEO at Social Snowball. We discuss how to turn customers and communities into affiliates.

    On the Show Today You’ll Learn:

  • What is the significance of affiliate marketing
  • Getting your affiliate program up and running
  • The benefit of Social Snowball for merchants & affiliates
  • How and when to pay your affiliates
  • And more
  • Links & Re...

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    This episode of the Ecommerce Coffee Break Podcast features a conversation with Tarek Mehio of peerboard.com. We discuss why community strategies are important for brands.

    On the Show Today You’ll Learn:

  • How a community can benefit your brand
  • How should a merchant approach community building
  • When to invite customers into the community
  • How do you get your community off the ground?
  • And more
  • Links & Resources

    Website: https://peerboard.co...

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    Just a quick thank you to all our listeners and a preview of what to expect in 2023.

    More info http://ecommercecoffeebreak.com/


    Episode Sponsor

    Today’s episode is made possible by our friends at BundleBuilder.

    With 5 years+ in the app store, Bundle Builder is the OG bundling app for Shopify stores!

    Bundle Builder creates custom bundles that will help you dramatically increase your AOV. The powerful discount engine builds offers and...

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    This episode features a conversation with Prakhar Vats one of the Founding members at LimeChat.ai. We discuss how to use WhatsApp for sales, marketing, and support.

    On the Show Today You’ll Learn:

  •  The benefits of WhatsApp for online shopping and e-commerce
  • What Artificial Intelligence (AI) I can do for your customer communication
  • The best way to use WhatsApp for sales
  • AI's ability to handle unusual requests
  • Implementing AI in Shopif...
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    December 20, 2022 19 min

    This episode features a conversation with Leigh Barnes, Chief Technology Officer at weareeight.com . We talk about the topic "What are bundles / bundling?"

    On the Show Today You’ll Learn:

  • How do bundles work?
  • Examples of bundles, e.g. Pre-made bundles, pick & mix, shop the look, gift boxes
  • When is the right moment to present the bundle to your customer
  • How bundle discounting works
  • What a Bundle Builder can do for you
  • And more
  • L...

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    This episode features a conversation with Ruth Even Haim, co-founder of ReConvert. We discuss how to boost your average order value (AOV) with custom thank you page upsell funnels.

    On the Show Today You’ll Learn:

  • The concept of upselling and cross-sell
  • How do upsells and cross-sells affect revenue and conversions
  • The best ways to upsell on the thank you page
  • How Reconvert can help ecommerce merchants make more money with less effort
  • And ...
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    This episode features a conversation with Boris Zlatkin, the founder of trusta.app. We discuss how to win in a world of disingenuous user-generated content.

    On the Show Today You’ll Learn:

    - What is the best way to create user-generated content?
    - What can you do to motivate people to create customer-generated content (Video Testimonials) for you?
    - How much user-generated content do you need?
    - When using Shopify, how does the implemen...

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    This episode features a conversation with Ajay Bam. We discuss why you need to harness the power of video for your marketing.

    On the Show Today You’ll Learn:

    - How to influence the shopper journey with video
    - The power of video for personalized marketing
    - How to use UCG content for your marketing
    - Why video SEO is important
    - And more

    Ajay is currently the co-founder and CEO of AI innovator Vyrill.com, a U.C. Berkeley Skydeck-founded s...

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    November 29, 2022 18 min

    In this episode of the Ecommerce Coffee Break Podcast, I talk with Josip Begic, founder of Lebesgue.io. We discuss how to use AI to combine your business data, your competitors' data, and overall marketing trends to figure out how to optimize your marketing.

    On the Show Today You’ll Learn:

  • Mistakes people make when spending their marketing budget
  • The best ways to optimize your ad spend
  • Strategies for competing in the market
  • The most...
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    This episode features a conversation with Eric Melchor, the Personalization Ambassador at OptiMonk, and host of the Innovators can Laugh podcast.

    We discuss why Popups are one of the best ways to generate leads and sales for your ecommerce store.

    On the Show Today You’ll Learn:

  • What are the misconceptions about CRO?
  • What is web personalization and CVO (customer value optimization)?
  • What is OptiMonk and what problems does it solve?
  • What ...
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