The eCommerce Experience

As we’re all aware, COVID has turned the way we do business upside down. In episode 7, Andrew chats with Olivija van Heerwaarden, Marketing & eCommerce Manager at CWM Homewares, about her company’s experience on this rollercoaster. Olivija shares her insights and explains how CWM have found technology and innovation to be key - not only in weathering the pandemic, but emerging even stronger than before. Virtual showroo...

Sales order automation is not a new invention, rather, it’s the digitisation of an age-old process. There are countless B2B businesses out there with sophisticated eCommerce solutions who struggle to get some customers to order online. So what do they do? Pay someone to sit there punching orders into their back-end systems. Which naturally means slow processing times, human error, and costly returns.

Here’s where automatio...

In episode 5 of The eCommerce Experience, Andrew interviews founding member of Emmet Consulting, Paul Munkley. Paul’s career spans countless international organisations and executive leadership positions over the last 20+ years. Using his expertise, Paul helps organisations better align their teams toward a common goal, and has designed Channel and Go To Market strategies for some of Australia’s most well-known businesses.

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Episode 4 emerged from a webinar that Andrew presented in conjunction with the Dialog Dynamics team here in Australia. Discussing the state of eCommerce amidst COVID-19, Andrew paints a picture of a business landscape that seems to be evolving at a rate of knots.  With eCommerce exploding in every corner of the globe, where does that leave businesses who’ve been caught unawares? Is it too late to make a shift to digital? W...

1. Are all customers created equal? 
2. Should your best customers get an experience that’s a cut above everyone else’s?
3. Are Marketing and CX actually the same thing? 

In Episode 3 we ask (and answer) all these questions and more. Andrew Rogencamp chats to Danny Phillips from CX Consultancy Arkade about the ins & outs of Customer Experience. COVID-19 has changed our online behaviour, presenting a perfect opportunity fo...

In episode 2, Andrew talks with Jason Anderson, General Manager of Brisbane-based email marketing specialists, Andzen.

Andzen consult on everything to do with Email Marketing, including platforms, methodology, and best practice for businesses of all sizes. 

As Jason explains, email marketing is very well suited to both B2B and B2C businesses, with an increasing focus these days on intelligent automation. 

Return on investm...

There’s B2B, there’s B2C, and that’s all folks. Right?
Wrong.
You might never have thought of B2B in terms of ice cream, but believe it or not, there are distinct flavours out there (luckily not 31 - more like two!)

In this, our kick-off episode, Andrew explains what the different flavours of B2B are, how to work out which you are, and why understanding the difference is so important.  

Whether you’re doing business wi...