The eCommerce Money Map Podcast

**Diving Deep with Tech Innovator Heather Marie Udo**
- Introduction and accomplishments of Heather Marie Udo, CEO of Shoppable
- Heather reflects on her entrepreneurial journey and strategies for startup funding
- Discussing the transition from corporate to startup world

**Secrets to Startup Success**
- Insights on pre-selling: gauging market needs and reducing entrepreneurial risks
- The key factors encouraging clients to invest early ...

**Opening Segment**
- Introduction of special guest Dylan Jahraus and her million-dollar Etsy success
- Dylan's background in corporate eCommerce and transition to Etsy business owner

**Etsy Empire: From Corporate to Craft**
- The unexpected journey to starting an Etsy shop after a move to San Diego
- Applying corporate principles to entrepreneurship for consistent results
- Dylan's rapid success on Etsy and the development of her coachi...

**Unlocking E-commerce Success with Emma Tamir**
- Introduction of Emma Tamir and her copywriting expertise
- The challenge of increasing competition and content creation in e-commerce
- The significance of genuine connection and understanding in brand-consumer relationships

**Crafting the Perfect Customer Avatar**
- The importance of knowing your target customer to guide business decisions
- How creating a customer avatar leads to more ...

**Opening Segment**
- Salim Omar introduces Dr. Owais Amin, an expert in Amazon FBA, PPC, and SEO.
- Owais shares his transition from a medical background to becoming an Amazon FBA specialist.

**Diving into Amazon FBA Success**
- How demographics and digital nomad lifestyles influence Amazon FBA strategies.
- Discussion about the typical profile of an individual venturing into Amazon sales.

**Unveiling Amazon Business Models**
- Exploring...

**Exploring Global E-Commerce Opportunities**
- Stef Van Boekel shares his vast experience in international business
- Discusses the importance of e-commerce businesses thinking globally
- Emphasizes the vast market potential in Europe, with higher average spending per person compared to other regions

**Navigating International Commerce Challenges**
- Explores the complexities of setting up operations in European countries
- Highlights t...

**The Global Journey of Digital Payments and Beyond with Lisa Nestor**
- Lisa Nestor's journey from rural financial systems in West Africa to Chief of Strategy at Airtm
- The mission-driven ethos of Airtm in providing digital dollar access
- Cultural brand development and exceptional customer support as differentiators

**Competing in a Crowded Market**
- Airtm's strategy to stand out in competitive digital payments space
- Not just compe...

**Mastering eCommerce**: 
- Introducing Jessica Coster, an eCommerce and email marketing strategist
- Her background: 20+ years in retail, owning a boutique, and running a seven-figure eCommerce store
- Importance of knowing enough about every aspect of your business to make informed decisions

**The Pillars of Growth**: 
- The fundamental importance of understanding your customer
- The dangers of chasing shiny objects in business
- Key le...

**Opening Segment**
- Introduction of Molly Ruland, CEO and founder of HeartCast Media
- HeartCast Media's focus on personal branding and quality podcast production

**The Importance of Authenticity in Content Marketing**
- The critical role of authenticity in the age of AI
- Content marketing as a true reflection of human input
- Cost-effectiveness of content marketing compared to paid advertising

**E-commerce and Content Marketing Synerg...

**Captivating Conversations with James Bond**

- Introduction of James Bond, behavioral management specialist with 30 years of experience
- Discussion on the powerful concept of 'Brain Glue' and its application in business
- How famous figures like Kurt Cobain and Warren Buffett utilized brain glue in their careers

**Crafting Unforgettable Brands with Brain Science**

- Sensory elevation: using evocative language to resonate with audience...

[00:01 - 11:34] Creating Equal Access to Information and Tools on the Web

• Amber Hinds on being the Founder & CEO at Equalize Digital

• Defining website accessibility and how it increases potential audience, improves SEO, and reduces operational costs

• Worldwide laws requiring website accessibility (ADA, EAA)

• Accessibility should be incorporated into marketing strategy

[11:35 - 20:10] How Businesses Can Avoid Lawsuits and Improve S...

[00:00 - 08:00] SEO Best Practices for e-Commerce Brands

• Bill on consulting enterprise and e-commerce brands on SEO, PPC, CRO, and content strategy 

• Best practices should be tailored to each website, vertical, and industry

• Google has become better at understanding the intent of a query

• SEO should be seen as an experiment; tests should be done quickly and pivoted on information

[08:01 - 24:16] SEO is Hard Work, But It Pays Divid...

[00:00 - 09:33] Discover How to Take Your Brand to the Next Level 

• Sandy Dedeian on helping e-commerce brands get discovered and scale to seven to eight figures

• Brand personality is important in today's environment to stand out from the competition

• Start from the value and vision, then work on the brand visuals and tone of voice

• Brand personality may revolve around the founders’ stories and personalities

[09:34 - 21:21] How Sma...

[00:01 - 10:26] Developing a Mindset to Consistently Make Five Figures a Month

• Jeanne Omlor on being a business strategist and online business coach

• The first step to scaling any business is mindset: setting huge, ambitious goals

• Neutralizing emotions is key to success: don't do negative emotions

• Having a big hairy audacious goal (BHAG) is essential for success

[10:27 - 24:12] Reach Million-Dollar Goals with Organic Social Medi...

[00:01 - 06:19] ClickBank's E-Commerce Expert Shares Strategies to Scale Your Brand

• Laura Lee on unlocking new sales channels with affiliates
• Affiliate marketing is an umbrella term with many different strategies
• Promote your business in exchange for a reward through affiliate marketing
• How performance affiliates drive traffic to a designated landing page

[06:20 - 17:17] Unlock New Sales Channels with Affiliates

• Affiliate ma...

[00:01 - 04:18] Opening Segment

• Hemant Varshney is a top producer, senior executive with 14+ years of expertise in various fields
• He hires mid-tier/mid-career folks to work directly with team members and deliver the best service possible

[04:19 - 08:55] Balancing the Math Equation

• The balancing act between onboarding too quickly and providing the best service
• To internally use a math equation to determine when to hire the ...

[00:01 - 06:41] Opening Segment

• Automated workflows can save an organization time, time that can be reinvested in other ways
• Making the switch from corporate America to starting his own business was a huge adjustment for Jamie
• He surrounded himself with people who were smarter and more efficient than him

[06:42 - 13:31] How One Entrepreneur Used Automation to Grow an Organization to a Billion Dollars

• Be humble and willing ...

[00:01 - 06:22] Opening Segment

• Focus on search engine optimization and driving quality traffic for startup e-commerce businesses
• Joe has 19 years of experience, authored books, and worked for agencies, freelanced, and owned his own agency
• Planning is crucial for new businesses in terms of niche selection, platform choice, website structure, and marketing strategy

[06:23 - 12:26] How to Optimize Your E-Commerce Site with Spec...

[00:01 - 06:42] Opening Segment

• Allen's entrepreneurial background in the restaurant and apparel sectors
• The importance of perseverance and treating your profession as your own business
• Suggestions on selecting a generic corporate name to avoid issues opening a bank account

[06:43 - 13:16] Controlling Expenses and Payment Technologies for Small E-commerce Firms

• The significance of comprehending costs and maintaining an up-...

[00:01 - 04:56] Opening Segment

• Insights from Drew Blumenthal, a marketing expert with experience working with numerous agencies and Fortune 500 businesses
• The exponential growth of digital marketing and its increased competitiveness during the pandemic
• The importance of analyzing what the competition is doing and figuring out what people are searching for

[04:57 - 09:25] Leveraging AI while Maintaining Brand Authenticity

• ...