In this episode of The Edge Effect, host Caroline Crawford welcomes public relations expert Ellie Malone to discuss the crucial role of PR in business success. Ellie shares her journey from traditional agency work to founding Stories by PR, a consultancy that helps brands globally. They cover how startups can leverage PR, the importance of third-party validation, and the strategic considerations for effective storytelling. Tune in to gain insights on integrating PR into your business, enhancing brand visibility, and navigating the complexities of global communications.
Key Takeaways:
00:46 - Meet Ellie Malone: PR Expert
01:16 - Ellie's Journey into PR
03:58 - Global PR Insights
08:56 - Crafting Effective PR Strategies
16:55 - The Value of Earned Media
26:46 - When to Invest in PR
43:26 - Advice for Startups and New Businesses
46:42 - Conclusion and Final Thoughts
More from Ellie:
Follow StoriesBy PR: www.instagram.com/storiesbypr
To learn more about StoriesBy PR visit www.storiesbypr.com
Other Helpful Resources:
Get a 90 Day Marketing Strategy & Action Plan in 90 Minutes. Click here to book a Marketing Momentum Session. Use code THEEDGEEFFECT for 10% off.
Free Resource: Download 3 Steps to Cultivate Your Competitive Edge
Have topics you want covered? Are there certain marketing challenges you're struggling to navigate? Send us your questions! Please email podcast@cultiveightcommunications.com
Follow Caroline on LinkedIn: https://www.linkedin.com/in/ccrawford22/
Learn more about Cultiveight Communications: www.cultiveightcommunications.com
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