In this episode of The Edge Effect, your host Caroline Crawford interviews Janice Porter, a relationship marketing consultant, on leveraging LinkedIn for business success. Janice shares insights on building genuine connections and nurturing relationships online.
Key Takeaways:
Importance of Relationship Marketing (00:01:00-00:03:10): Janice discusses the shift from network marketing to relationship marketing, emphasizing the value of building authentic connections.
LinkedIn Strategies (00:11:07-00:12:21): Janice highlights the strategic use of LinkedIn for networking, emphasizing the importance of starting conversations and taking relationships offline.
Content Creation on LinkedIn (00:34:39-00:35:53): Janice advises on creating engaging content on LinkedIn, focusing on consistency, authenticity, and audience engagement.
Engagement and Analytics (00:36:03-00:36:25): Janice stresses the importance of engaging with comments on posts and analyzing post analytics to improve engagement and build relationships.
Personalized Approach (00:43:08-00:44:11): Janice encourages new business owners to focus on their target audience, optimize their LinkedIn profile, and engage authentically to build meaningful connections.
Tune in to gain valuable insights on relationship marketing, LinkedIn strategies, and effective content creation for business success.
More from Janice:
Follow Janice on LinkedIn: www.linkedin.com/in/janiceporter
Follow Janice on Instagram: www.instagram.com/socjanice
Follow Janice on Facebook: www./facebook.com/janiceporter1
Other Helpful Resources:
Not sure what to do next with your marketing? Book a free clarity workshop: https://cultiveight.as.me/workshop
Free Resource: Download 3 Steps to Cultivate Your Competitive Edge
Have topics you want covered? Are there certain marketing challenges you're struggling to navigate? Send us your questions! Please email podcast@cultiveightcommunications.com
Follow Caroline on LinkedIn: https://www.linkedin.com/in/ccrawford22/
Learn more about Cultiveight Communications: www.cultiveightcommunications.com
Hosted by Ausha. See ausha.co/privacy-policy for more information.
Popular Podcasts
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
The Clay Travis and Buck Sexton Show
The Clay Travis and Buck Sexton Show. Clay Travis and Buck Sexton tackle the biggest stories in news, politics and current events with intelligence and humor. From the border crisis, to the madness of cancel culture and far-left missteps, Clay and Buck guide listeners through the latest headlines and hot topics with fun and entertaining conversations and opinions.