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June 12, 2024 54 mins

In this week's episode of The Edge Effect, host Caroline Crawford delves into the world of LinkedIn marketing with the dynamic Molly Godfrey, co-founder of Build, Impact, Convert. Molly shares her journey from the tech industry to becoming a LinkedIn growth expert, emphasizing the power of personal stories and authenticity in building trust with the audience. This episode provides valuable insights and practical strategies for leveraging LinkedIn to accelerate business growth, especially for female founders and consultants. Tune in to this episode to discover the secrets of LinkedIn success and learn how to make a lasting impact on the platform.


Key Takeaways:

  1. The importance of consistency to see results. (14:30-15:16)

  2. Types of LinkedIn posts that drive growth. (20:49-21:36)

  3. How to engage with your LinkedIn community to attract new clients. (25:57-26:47)

  4. The power of personal stories on LinkedIn. (42:55-43:58)


More from Molly:


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