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July 1, 2025 • 32 mins

In today's episode of The Edge of Excellence podcast, Matt is joined by Caden Brunell, a junior at the University of Wisconsin-La Crosse and entrepreneur.

In this engaging conversation, Caden shares a journey marked by determination, growth, and the relentless pursuit of improvement. From humble beginnings in a small town, you'll hear how early experiences in sports and family businesses laid a foundation of grit and discipline. As the path twists through shifting ambitions and unexpected challenges, it highlights the importance of stepping outside comfort zones and embracing the learning process.


The conversation explores the realities of balancing hard work with personal sacrifice, exploring the tension between short-term pleasures and long-term goals. You'll discover lessons about leadership, managing stress, and building confidence, as well as stories of overcoming nervousness and taking on responsibilities far beyond typical expectations. Caden reflects on pivotal moments of decision-making that shaped both mindset and direction, demonstrating how real-world experience often trumps theoretical planning.


This episode is a nuanced exploration of what it takes to carve out a meaningful and successful path in life, offering inspiration without prescribing easy answers.


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What You Will Learn In This Show:


  • Caden's roots in Columbus, Wisconsin, a small town with about 5,000 people, and his involvement in various sports growing up.


  • How his early jobs, including working for his father's landscaping business, helped him develop a strong work ethic and competitive mindset.


  • The importance of getting out of one's comfort zone, particularly in communication and sales.


  • Caden's approach to sourcing customers, learning from family friends in the construction industry, and building a digital presence.


  • The value of his busy college years, despite the initial feeling of missing out on social activities, as it helped him develop crucial skills and self-awareness.


  • And much more...


Disclaimer: 


The views, information, or opinions expressed during this podcast are solely those of the individuals involved and do not necessarily represent those of The Edge of Excellence podcast or its affiliates. The content provided is for informational and entertainment purposes only and is not intended to be a substitute for professional advice. We make no representations as to the accuracy, completeness, suitability, or validity of any information on this podcast and will not be liable for any errors, omissions, or delays in this information or any losses, injuries, or damages arising from its display or use. Listeners should consult with a professional for specific advice tailored to their situation. By accessing this podcast, you acknowledge that any reliance on the content is at your own risk.


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