Why is it so hard to convince people to exercise—even when we know it could change their lives?
In this illuminating episode of the EFM Health Club Podcast, we’re joined by award-winning advertising expert James Rickard for a deep dive into the real reason the fitness industry struggles to market what might be the most valuable product of all: health. James shares sharp insights into what the industry gets wrong, what truly motivates people to take action, and how we can all play a role in helping those around us start moving.
Whether you’re a gym-goer, trainer, or just someone who wants to inspire a loved one to get fit, this conversation is packed with thought-provoking advice and real-world strategies to shift the way we talk about exercise—for good.
🎧 Listen now on Apple, Spotify, YouTube & all major platforms
📲 Guest website: jamesrickard.com.au
🎬 Watch James’ award-winning fitness ad: https://vimeo.com/98987024
📷 Follow us: @efm_health_club_podcast
Special shoutouts: @efmmagill @efmmawsonlakes @efmwestmead @efmhealthclubs
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