Your Niche Isn’t Too Small—Your Message Is Too Vague

In this episode of the Elevate Media Podcast, Chris Anderson is joined by Nadja Fromme, a former marketing executive behind billion-dollar brands like Lindt and Kraft Heinz. Now a coach and strategist for purpose-driven entrepreneurs, Nadja helps founders cut through the noise with real clarity and confidence in their messaging. If you’re struggling to stand out or constantly pivoting your brand, this conversation will ground you in what actually works.

Key Topics Covered:

• The truth behind corporate success—and Nadia’s crash from burnout to breakthrough
• Why entrepreneurs struggle with defining real success and fulfillment
• The employee vs. entrepreneur mindset shift—and why it’s holding so many back
• Why most businesses fail not because of bad ideas, but vague marketing
• The myth of “build it and they will come” and what to do instead
• How to test if your niche is too broad and what clear messaging actually looks like
• How billion-dollar brands approach marketing (and why you shouldn’t copy them)
• The fundamentals of effective brand awareness from scratch
• Branding beyond logos: creating a brand that “walks into the room”
• How to stay consistent, build touchpoints, and avoid messaging fatigue
• Testing message clarity, getting real feedback, and learning from actual human interaction
• The power of defining your own version of success—freedom, fulfillment, and ownership

This episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.

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