July 30, 2025 ā¢ 33 mins
Destiny Marketing Solutions specializes in marketing for electricians. Trusted by electrical contractors across the U.S., we help electricians grow through digital marketingālocal SEO, local service ads, Google Ads, content, and automation.
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Leonard Parker's video re (00:00):
Let's talk about that sad excuse for a
(00:01):
website you've been neglecting.
You know the one that's bringingin about as many leads as a
power outage.
I am Leonard Parker, founder ofDestiny Marketing Solutions, and
today I'm going to show you howto stop wasting your internet
real estate and transform yourwebsite from a digital
paperweight into a 24 7 salesmachine.
(00:23):
Stick with me because at the endof this video, I'll share my
number one trust building hackthat 90% of electrical
businesses completely miss, yettakes less than 10 minutes to
implement.
It can instantly boost yourconversion rates.
Most electrician websites areabout as effective as trying to
fix a circuit breaker with aplastic spoon.
(00:44):
They're static, outdated, andhonestly, they're not doing
anything but taking up space onthe internet.
Here's the reality.
If your website isn't activelybuilding trust or generating
leads, it's not working.
It's just an expensive digitalbusiness card.
Today's customers expectimmediate answers, crystal clear
service descriptions, and proofthat you know what you're doing.
(01:08):
They'll make a judgment aboutyour electrical expertise and
about five seconds flat based onyour website.
And let's be real, if your sitelooks like it was built in 2009.
Customers are going to assumeyour electrical knowledge.
Stop updating then too.
The hard truth is that mobilefirst fast loading sites convert
at nearly three times the rateof those clunky, outdated ones.
(01:32):
And while your competitors arefiguring this out, you're
leaving money on the table everysingle day.
Your website shouldn't just be aplace to showcase your logo.
It should be working harder thanyour most ambitious and pri
every single day around theclock.
Here's mistake number one that Isee with almost every
(01:53):
electrician company website,vague, meaningless phrases like
full service, electricalcontractor, or quality
electrical work.
What does that even mean whensomeone's panel is sparking at
10 o'clock at night?
They're not searching forquality electrical work near me.
They're Fran frantically typingemergency panel in your city and
(02:15):
to Google.
You need to list every keyservice you offer.
Panel upgrades, EV chargerinstallations, lighting
installations, emergencyrepairs, commercial wiring,
whatever it is you actually do,spell it out and I don't just
mean a bullet list.
Create individual service pagesfor each offering with detailed
(02:37):
photos and FAQs.
This isn't just good forpotential customers.
Search engines eat this stuffup.
If you serve both residentialand commercial clients.
Your language needs to reflectthat the homeowner with
flickering lights has differentconcerns than the factory
manager with power distributionissues.
And here's where mostelectricians completely missed
(02:58):
the boat location.
Specific terms at your city orservice area to your services.
Page pages.
Panel upgrades in Houston isinfinitely more valuable than
just panel upgrades if you'rebased in Houston specificity
cells.
The vaguer you are, the lesslikely anyone is to pick up the
(03:19):
phone.
Let's talk about trust for asecond.
You wouldn't believe a homeownerwho told you they had electrical
experience but couldn't show youa single project they worked on.
So why would you expectcustomers to believe your claims
while evidence real projectphotos build trust exponentially
faster than those cringey stockphotos of models and hard hats
(03:42):
pointing at electrical panels.
You know the ones I'm talkingabout?
Were the models holding ascrewdriver completely wrong
before and after?
Shots are gold, especially ifyou're labeled them with the
type of work.
200 amp panel upgrade.
Knob and tube replacement.
EV Charger installation.
It tells a story that potentialcustomers can relate to.
(04:02):
If possible, add a simple videowalkthrough of a completed job.
30 seconds of you explainingwhat challenges you face and how
you solve them is worth morethan 2000 words on your website.
Place client testimonialsdirectly next to each service.
When someone says A B, Celectric saved us from a
dangerous situation with our oldpanel, and you place that right
(04:26):
next to your panel upgradeservice, you've just created an
emotional connection forcommercial projects, especially
case studies showing scope andresults tell a compelling story.
Reduce this factory's downtimeby 85% with our emergency
generator installation speaksvolumes.
Remember, people don't trustclaims.
(04:47):
They trust proof.
Make your work visible andverifiable.
Let's talk about the moment oftruth when someone's interested
but needs a little push toactually contact you.
Use clear, visible calls toaction that tell people exactly
what to do next.
Forget generic submit buttons.
(05:08):
Instead, use action phrases likeGet your free estimate, schedule
your service.
Call or book your EV chargerconsultation.
Offer something of actual value.
Maybe it's a free electricalsafety in inspection, a backup
power audit for hurricaneseason, or even just a
straightforward checklist for 10warning signs.
(05:28):
Your panel needs upgrading.
For mobile users, which is about70% of your traffic, whether you
know it or not, a simple clickto call to button, click to call
button is absolutely essential.
When someone's dealing with anelectrical emergency, they don't
want to fill out a form and waitfor you to call them back.
Use scheduling tools thateliminate the back and forth.
(05:51):
Let clients book directly intoyour calendar for estimates or
non-emergency services.
And for heaven's sake, test yourcontact forms regularly.
You'll be shocked, pun intended.
How many electricians are losingleads before because their form
is broken and they don't evenknow it?
I'll share a story here.
Someone that we worked with lastyear in 2024, they had spent
(06:15):
upwards of$80,000 on theirGoogle Ads campaign, and yet you
probably know where this isgoing.
They were wondering why weren'tthey getting any leads?
Why weren't, why, why weren'tthe, why wasn't the ad
investment carrying over to moreleads and more perspective
projects?
And we get to their website andwithin the first hour of our
(06:37):
website audit.
We realized that their contactus form is going nowhere.
The email that it was synced towas no longer active, so they
had all of these contactsprospects in their database, but
unfortunately no one on the teamwas getting notifications.
So obviously$80,000 is a lot ofmoney.
(07:00):
It's a major investment, andthat's all going down the drain,
but.
I want you to avoid that type ofsituation because it was a day
of reckoning for them and theirbosses weren't very happy.
So make sure that you arestaying on top of this with your
website contact forms with thoseforms.
(07:21):
The goal is simple.
Remove every possible obstaclebetween a customer's interest
and their ability to reach you.
Like, really think about how youcan make that as smooth as
possible.
Make it ridiculously,ridiculously easy to say yes.
If you're an electrical servicecompany, local visibility isn't
(07:42):
just important.
It's everything.
When someone searches forelectrician, they're looking for
one nearby, not three statesaway.
Create individual city or regionlanding pages with services
specific to those areas.
If you want to take this to thenext step, and if you service
multiple cities or towns in aregion.
(08:02):
You can combine your cities,your target cities with your
provided services or your propriority services, and this will
give you ultimate optimizationfor those local based searches.
Searches.
If you're in smaller towns wheremaybe the, the search volume
doesn't justify that step, mightbe overkill, but if you are
(08:25):
serving major metro areas, thisis a great way to be more
competitive.
If you serve multiple, multiplecommunities, again, just make
sure that you're using uniquecontent.
So what I like to do when we'rebuilding out city pages, you
know, try to incorporate, youknow, something about current
trends in that area or maybe abit of history of that area.
(08:47):
And this way you're not justcopy and pasting the same
content.
From City Page to City Page, youknow, make it a bit unique so
that you are providing uniquevalue, unique education to that
prospective buyer.
I.
Use schema markup on yourwebsite.
This is code that helps searchengines understand your business
(09:09):
details.
It's what makes those richresults show up in Google with
your star rating services andcontact info.
So you've likely seen this.
If you've ever been looking fora new restaurant or a place to
eat or maybe even a hotel,you'll see those star ratings.
Those, that's schema in action.
So just make sure that you areusing schema JSON LD schema
(09:31):
because it can be a great way toget additional visibility and it
can future proof your websitewith the direction that the
search engines are going with AIpowered search.
Okay, make sure that you addGoogle Map embeds, showing your
location or service area, andinclude driving directions from
major points in your serviceterritory throughout your
(09:53):
content.
Naturally.
Incorporate your service areakeywords, so don't just stuff
electrician Dallas.
50 times on a page that looksdesperate and Google will
penalize you.
Instead, weave locationsnaturally into your content.
Our licensed electricelectricians serve the entire
Dallas Metro area specializingin residential panel upgrades
(10:15):
for Dallas homeowners.
For example, make sure you'relisted on every relevant
directory with consistentinformation.
In our last video, I talkedabout the importance of.
Nap consistency.
That is name, address, and phonenumber consistency.
So make sure to check that out.
Because this information, thisimportant contact info should be
identical everywhere online.
(10:37):
Google gets very confused ifyour phone number is different
on Yelp than it is on yourwebsite.
Local visibility means showingup exactly when and where
potential customers aresearching for your services.
Now, I know this.
Video isn't about SEO, but ifyou looked at any of the videos
on this channel, it's a bigfocus of our full circuit growth
(11:01):
method.
So check out some of thosevideos if you want more details
about schema or some of theother tips I just mentioned
regarding optimizing yourwebsite for local search.
Let me ask you something.
When you flip a switch, do youexpect the light to come on
right away?
Or are you okay waiting 30seconds?
(11:21):
That's how your website visitorsfeel.
They expect your site to loadinstantly.
Mobile speed isn't just aconvenience issue.
It's a ranking factor withGoogle and an absolute
conversion Killer.
Studies show that for everysecond your site takes to load,
you lose about 7% of potentialconversions.
You can use tools like GooglePage, speed insights, or GT
(11:44):
metrics to check how your siteis performing.
Most electricians websites thatwe analyze are running at about
40% of their potential speed,and that's like deliberately
installing underpowered breakersthroughout a house or business,
compress your images withoutsacrificing quality.
That massive five megabyte photoof your truck is causing
(12:06):
visitors to bounce before theyever see it.
So really think, is itnecessary?
To accomplish the goal that youhave for your website visitors.
Avoid those bloated themes withfancy animations that nobody
cares about.
Your customers want to findinformation and contact you.
They're not there for a digitallight show.
(12:29):
And make absolutely certain yoursite navigation works flawlessly
on mobile devices.
Buttons should be large enoughto tap.
Menu should be accessible andphone numbers should be
clickable.
The equation is simple.
If your site is slow or clunkyon mobile, you're actively
losing leads and money.
(12:49):
You wouldn't wire a housewithout testing the circuits.
So why would you run a websitewithout monitoring its
performance?
Make sure that you installGoogle Analytics and set up
conversion tracking.
This tells you not just how manypeople visit your site, but how
many take meaningful actionslike calling you or filling out
a form.
Know exactly where your leadsare coming from, is a Google
(13:11):
search, your Facebook page, thatlocal sponsorship you did.
This data tells you where todouble down on your marketing
efforts.
Use heat maps to see howvisitors actually interact with
your pages.
They show you exactly wherepeople click, how far they
scroll, and where they getstuck.
Track call, clicks, formsubmissions, and call to action
(13:33):
usage.
This data reveals which servicesgenerate the most interest and
which pages are underperforming.
Then use this intelligence tomake informed adjustments to
your site.
Maybe your generation generatorinstallation page gets lots of
traffic, but few conversions.
That's a clear sign.
Something needs fixing on thatpage.
(13:53):
As the saying goes, what getsmeasured gets improved while
tracking, you're just guessing.
And for these last two slides, Ididn't go into detail.
If you want to learn more aboutGT Metrics, page speed insights,
heatmaps we actually have a partone on this topic, which I'll
link to here in the videodescription.
But I wanna make sure that youwatch that'cause that's likely a
(14:16):
good prerequisite for thisvideo.
Now, before we move on, I wantedto.
Share with you some examples ofreally effective websites out
there.
And so first I'll start with theHappy outlet.
They are oh electrical servicescompany, and you can see, so
I'll just refresh here so youcan see better.
(14:39):
So you see here right away whensomeone lands on their page.
They have this chat and this issomething, it's not a guarantee
that's going, it's going to helpwith engagement.
It's something I do suggesttesting out to see if you are
able to get people more engaged.
Some people find them annoying.
I'm actually in that group, butyou can't deny the data that
(15:03):
overall chat widgets.
They do help with.
Engagement in getting in touchor allowing the prospect to get
in touch with someone rightaway.
And the cool thing about thesechats, you can sync them up with
email.
You can sync them up with your,you know, someone's phone number
and you can receive thesemessages as texts and you can
respond right away.
(15:24):
Site speed is important, butwhat's probably even more
important is your responsivenessto your prospective customers.
So I'm gonna minimize that hereso we can look at what's going
on here on the website.
So first they start with thatreally nice what we call a hero
image.
The hero image is just the imageacross the hero area.
(15:44):
So sometimes you'll see onelectrician, electrician
websites, they'll use a staticimage.
Other times they'll use a, avideo.
So it really depends.
This is a common culprit of aslow page speed, so just make
sure that you are finding thatright mix of image quality or
video quality and siteperformance.
(16:07):
And you can see here.
Electricians who make you smile.
And so I like that because it,it fits their, their name, happy
outlet.
The service man arrived on timewith a smile and immediately put
me at ease.
So they, they're starting rightoff the back with a testimonial.
So great job for them.
And then you see here, they havemore testimonials.
(16:27):
So before someone even.
Scrolls to learn more about the,the business.
They have testimonials thatthey're hitting them with right
away, and I'm sure there's someresearch in, they figured out
where the, the, the, the commonpain points with people who are
searching for electricelectrician services.
(16:49):
So first they handled the partabout the accountability.
So person arrived on time, theyput them at ease.
Hearing the second testimonial,I.
They say real time techniciantracking.
So they know.
So again, it's all about makingthe customer more comfortable
for your team member even showsup.
So they had his picture, theyhad the bio, and they knew what
(17:11):
to expect.
People like to know what toexpect when they are purchasing
a service, and then upfrontpricing, another big pain point
they want.
Price transparency.
So this is something they'readdressing right away here at
the top of the page before theuser scrolls.
And then right away they have ascheduled service option here.
(17:33):
And so they're asking for name,phone number, email.
And here they have their commonservices that someone might want
to to, to, to book a call for.
And so, and then right away gethappy.
So I like it.
It, it may not be as clear, butit's pretty much their way of
(17:53):
saying, learn more about ourservice or get in touch with us.
The only thing that I would addhere.
You know, maybe to get a senseof the urgency or the
seriousness of that prospect ismaybe adding something like a
requested service date.
So you can do something as, assoon as possible next week, this
weekend.
(18:13):
And this will give you an ideajust how serious they are in
proceeding to the next step.
So you're looking for a way toprioritize your leads.
Again, they are using these niceimages.
I'm a big fan of.
Back in the day we used to callthese clip art, but it's kind of
like these animated images whereit really goes really well with
their, the theme of theirwebsite.
(18:35):
So it's really consistent withtheir brand.
And then if you scroll down evenfurther, they are offering$25
off.
And so.
As you continue to scrollfurther down they provide more
information.
They also show, as I mentioned,one of the best practices, an
embedded map with the Happyoutlet.
They're based out in the CarsonCity, Nevada area, and they have
(18:59):
more testimonials and what'seven better, they have different
testimonials, so it's not thesame thing over and over again.
Something else here, and this issomething I would actually have.
Maybe higher up in a page, likemaybe right after those initial
testimonials are their trustbadges.
So they're showing their averageFacebook rating, Google rating,
and then some other localrecommendations.
(19:22):
So it looks like they had a bestof Carson City.
Their, their, their their city.
So that's very good to includethere on a homepage.
In addition to this they have ameet the team page, a blog page.
And then there have thesespecific services page.
So it's not clear just how farthey go outside of Carson City.
(19:43):
So maybe it's not necessary tohave other local pages.
But as you can see, they havespecific pages for each service.
So if we just go to the evcharging station page, for
example, one recommendation Iwould have for them is that to
make sure that they are.
(20:04):
Including their target city intheir title tags.
Again, the title tag and thetitle tag is a little box that
just popped up here on myscreen.
This is one of the mostimportant places for your
keywords, so you wanna make surethat you include the target
keyword, which they did,electric car charging station,
but also your target city whenyou are focused on a specific
(20:27):
service area.
And one thing that I, anotherthing I would improve with this
page, if you have it, have aspecific photos or photo gallery
of their electric car charginginstallation projects before and
afters, and also a testimonial.
I think that is a missing linkhere, but they did such a great
(20:48):
job with testimonials on thehomepage.
I think.
They are I'll, I'll give themgrace here, but one last thing
before I move on to the website.
Notice this big impossible tomiss.
Click to call button on theright.
And you always wanna think abouthow users might be browsing your
webpage.
And studies show that users, oneof the common patterns that
(21:10):
they'll use is a FHA pattern.
That's why usually you'll seethe logo, it's in the top left,
so you'll see that logo and thensomeone will scroll.
Across, and this might even besomething that's they're not
even conscious about, butthey'll scroll across and
they'll see that click to callbutton right away.
And the goal here is that youwant to have the most important
(21:32):
things further up in the page.
So again, they have the links toall of their website pages, but
also a way to call them rightaway.
And it's a very non friction.
There's no friction.
Just click to call.
So that they're doing a overall,a great job here.
Now moving on to anotherwebsite, mail, car Electric.
(21:54):
They're based out in Albany, NewYork.
So again, they're starting rightaway with this popup and it
offers different ways to engagewith their team so they can
text, call or email, so that.
That's perfect because somepeople prefer to text.
Some people they don'tnecessarily want to call.
Maybe they're not in a placewhere they can call, but they
(22:17):
want to get the conversationmoving.
So they're giving them differentoptions.
So I'm gonna exit out of this.
And again, they have a stronghero image.
So this honestly looks a littlebit stock imagery to me.
But they also have, they're,they're coupling that with an
image of their service van.
(22:38):
So it's a balance.
But ideally you would wantsomething that's less stock
imagery, and it's very hard toarticulate what I mean by stock
imagery.
But when you've worked on somany websites and done so much
with images, it, it really, it'shard to dec, it's hard to
decipher, but it's just comesoff as stock image.
(22:59):
But nevertheless, a great job.
They have that get a quotetoday, so call to action right
there before someone scrolls.
And then they're adding somecredibility here.
So probably serving the capitalregion since 1976.
So that's roughly 50 years.
So.
They've been in business for 50years, they must be doing
something right.
Electrician in Albany, New York.
(23:20):
So that's, I'm assuming one oftheir primary keywords.
Fast and affordable electricalrepair, installation and wiring
and Latham colony and beyond.
So I'm assuming Latham andColony.
Or suburbs of Albany.
Again, stock imagery.
So that, that would probably beone knock I have on their
homepage.
But then if we scroll furtherdown, more information, so
(23:42):
they're clicking to a link aboutus about us is a very important
page.
You know, if someone comes toyour website and you've done a,
a decent enough job atarticulating why you're the
go-to provider.
They will look at that about uspage to see just what your team
is about.
So it's really cool.
They have a code of ethics thatyou can read as well, so you
(24:05):
understand what they're about,what to expect as we saw in the
previous example, and thenimporting electrical
information.
So this is really a just a valueadd resource that they're using
to educate website visitors.
And we scroll further down.
Here we go.
Now we actually see people ontheir team.
So that's obviously not a stockimage.
And then it's great.
(24:25):
They have their, their theirbranding here in the image as
well.
So you see their primaryservices and they are explicitly
stating that they are licensedin these different services.
And then they have their reviewsand they say, our reviews are
electrifying.
And then they have right here,nice trust badge from Angie,
super Service award for 2024.
(24:47):
So very recent, just last year.
And.
I like here that they arecalling out specific team member
names.
Again, that's very powerful'cause you might get to work
with Brock or Gary.
So very important that you giveyour customers guidance
guardrails on how to write thereviews.
(25:08):
So try to include the teammember's name, try to include
what type of service that wasrendered, try to include the
location and so forth.
I think that can.
And those two last things, theservice type and the the type of
the location.
I think that could make thesereviews stronger, but they have
them, so that's good.
And then we scroll further down.
(25:28):
They have some very timely blogposts.
And so around the holiday seasonor end of holiday season, I
should say.
They have a post on how tosafely install and use holiday
lighting.
And so this is something thatvery timely around the holidays.
And then they really, the, the,the thing about blog posts is
(25:48):
that they are a way for you toexpress your, or show your
expertise.
So before someone even callsyou, you've already put in their
mind, you've built a perceptionthat you are the go-to for that
speci specific issue.
But you do have to be strategicin what you're blogging about,
right?
So you wanna make sure that yourblogs actually match users'
(26:10):
search search demand, and alsoyou can tie those blog topics
back to specific services thatyou offer.
Scrolling further down, theyhave FAQs, which is another
great addition.
So how do I schedule anappointment for electrical
services?
What areas do you serve inaddition to Albany?
Are your electricians licensedand trained?
(26:32):
So that's very important.
And then they have what we calla accordion.
So let's say you don't want allof this to take up so much space
on.
The page, you can use anaccordion to save space and just
make it more user friendly,especially on mobile what to
expect when you hire us.
So again, as we saw with thefirst example, they are setting
(26:55):
expectations.
So that's very important.
People like to know what toexpect because with that
expectation, you, they knowyou're, you're kind of
eliminating that risk of, Hey,what have I.
This decide to call these folksI take off of work or take off
work early and they never showup, or it's not quite what I was
(27:16):
looking for.
So they're pretty much settingthe standard for which to
evaluate you to, to, to evaluatethem by.
So that's very important.
So yeah.
I'll, I'll keep it there.
And then they have some otherthings here like, the LJ
L-G-B-T-Q community flag.
So again, can be a greatsymbolic way of showcasing their
(27:39):
values.
So scroll to our third and finalexample, lighthouse Electrical.
So again, they are starting witha very large hero image.
They're based in a Boston area.
And so hero images are great.
The one thing I would always be.
Mindful of.
(27:59):
And if you are building orrevamping your site, these
images can be very large.
So you, again, you wanna findthat nice balance between image
quality and website performance.
You don't want these images toslow down your site too much.
So we scroll further down, theyjump right into it, so they tell
(28:19):
you more about their business.
They also have here listed rightaway a fairly recent award that
they won related to safety.
And then they're also showcasingsome of their recent projects.
So it looks like they maybetarget more commercial projects
in their area.
But still, if that's what theiruser is searching for, then it's
(28:42):
great that they are showcasingthose right away.
I also want to call out, they dohave their phone number right
here in the top right.
So remember that FHA patternthat I mentioned?
They have their importantcontact info.
At the very top, that's the mostimportant.
One recommendation is that theymade their number clickable so
that if someone is on theirmobile phone, they can just
(29:04):
click it.
They don't have to do that copyand pasting into their, to their
phone app.
Scrolling further down, we seethat they have their key
services highlighted here, so.
They can link to, or the usercan link and click over to learn
more about those services.
One thing that might help themis to add testimonials.
(29:26):
I think that would be a greatway or something great to
compliment these differentproject photos.
So there's always a website isnever a perfect product.
There's always areas foroptimization for improvement.
So hopefully those.
Over the shoulder demos werehelpful, but now I'm gonna click
back over to my content.
(29:48):
So at Destiny MarketingSolutions, we don't just build
pretty electrician websites.
We turned them into 24 7 salesengines that consistently
generate leads.
Our full circuit growth methodConnects, SEO.
Paid traffic, conversion design,and remarketing into one
seamless system that drives bookjobs day after day.
(30:10):
We start by addressing thefundamental challenge most
electrical businesses face, lackof qualified leads.
Then we implement a step-by-stepprocess.
First, we ensure you're gettingfound by the right clients
through targeted local SEO andstrategic advertising.
Next.
We optimize your site to convertmore of those visitors into
(30:32):
actual leads and projects.
Then we implement trackingsystems so you know exactly
what's working and what isn't.
All of this combines to createyour dream outcome, a
predictable, consistent flow ofquality leads that keeps your
schedule full and your businessgrowing.
Your website shouldn't just lookgood.
(30:52):
It should be actively printingmoney for your business.
If you're serious abouttransforming your website into a
lead generating machine.
Here's where we start with ourfull circuit growth audit, which
gives you an in-depth review ofyour homepage service pages, and
calls to action.
We analyze your local SEOstructure and on-page targeting
(31:15):
to see how you stack up againstcompetitors.
We'll identify conversionblockers on both desktop and
mobile versions of your site,those little issues that cause
potential customers to leavewhile contacting you.
We check your site speed.
User experience, formperformance to ensure every
aspect of your digital presenceis optimized for conversions.
(31:38):
The end result, A custom actionplan to turn your website into a
lead magnet that consistentlybrings in high quality jobs.
The truth is most electriciansdon't need more website traffic.
They need a site that actuallyconverts the, the traffic they
already have.
That's the difference betweengetting visitors and getting
(31:59):
customers.
Here's the expert tip, Ipromise.
Add your license number gearsfrom business and coverage area
in the footer of every page onyour site.
Then include trust batches like.
The Better Business Bureau andHome Advisor certification or
manufacturer partnershipsprominently.
(32:22):
And several of the examples Ishared earlier in the video, you
saw that they had thosedifferent trust badges or awards
or review badges that addscredibility.
This simple trust buildingtechnique lowers friction and
balance rates significantlybecause it addresses the
unspoken questions.
Anger, potential customer'sminds.
(32:43):
Is this company legitimate?
Are they qualified?
Do they actually serve my area?
Most electricians completelyoverlook this 10 minute fix.
Even though it's especiallypowerful for high dollar jobs
like panel replacements, whole,whole home or wiring or
commercial projects.
Trust doesn't need to be loudand in your face, but it
(33:05):
absolutely needs to be visible.
If you're ready to turn yourwebsite from a digital brochure
into a lead generation powerpowerhouse book your full
circuit growth audit today.
The link is in the descriptionbelow.
And stop losing jobs tocompetitors with better online
presence.
Stop guessing what might work.
Get a custom action plan backedby data and start seeing more
(33:28):
book jobs.
This isn't about just having awebsite.
It's about having a website thatworks as hard as you do.
I'm Leonard Parker, helping youpower up your marketing one
connection at a time.
If you found this valuable, hitthat subscribe button and share
with other electrical pros whoneed to hear this.
Until next time, keep yourmarketing as tight as your
(33:48):
wiring.
Let's talk about that sad excuse for a
(00:01):
website you've been neglecting.
You know the one that's bringingin about as many leads as a
power outage.
I am Leonard Parker, founder ofDestiny Marketing Solutions, and
today I'm going to show you howto stop wasting your internet
real estate and transform yourwebsite from a digital
paperweight into a 24 7 salesmachine.
(00:23):
Stick with me because at the endof this video, I'll share my
number one trust building hackthat 90% of electrical
businesses completely miss, yettakes less than 10 minutes to
implement.
It can instantly boost yourconversion rates.
Most electrician websites areabout as effective as trying to
fix a circuit breaker with aplastic spoon.
(00:44):
They're static, outdated, andhonestly, they're not doing
anything but taking up space onthe internet.
Here's the reality.
If your website isn't activelybuilding trust or generating
leads, it's not working.
It's just an expensive digitalbusiness card.
Today's customers expectimmediate answers, crystal clear
service descriptions, and proofthat you know what you're doing.
(01:08):
They'll make a judgment aboutyour electrical expertise and
about five seconds flat based onyour website.
And let's be real, if your sitelooks like it was built in 2009.
Customers are going to assumeyour electrical knowledge.
Stop updating then too.
The hard truth is that mobilefirst fast loading sites convert
at nearly three times the rateof those clunky, outdated ones.
(01:32):
And while your competitors arefiguring this out, you're
leaving money on the table everysingle day.
Your website shouldn't just be aplace to showcase your logo.
It should be working harder thanyour most ambitious and pri
every single day around theclock.
Here's mistake number one that Isee with almost every
(01:53):
electrician company website,vague, meaningless phrases like
full service, electricalcontractor, or quality
electrical work.
What does that even mean whensomeone's panel is sparking at
10 o'clock at night?
They're not searching forquality electrical work near me.
They're Fran frantically typingemergency panel in your city and
(02:15):
to Google.
You need to list every keyservice you offer.
Panel upgrades, EV chargerinstallations, lighting
installations, emergencyrepairs, commercial wiring,
whatever it is you actually do,spell it out and I don't just
mean a bullet list.
Create individual service pagesfor each offering with detailed
(02:37):
photos and FAQs.
This isn't just good forpotential customers.
Search engines eat this stuffup.
If you serve both residentialand commercial clients.
Your language needs to reflectthat the homeowner with
flickering lights has differentconcerns than the factory
manager with power distributionissues.
And here's where mostelectricians completely missed
(02:58):
the boat location.
Specific terms at your city orservice area to your services.
Page pages.
Panel upgrades in Houston isinfinitely more valuable than
just panel upgrades if you'rebased in Houston specificity
cells.
The vaguer you are, the lesslikely anyone is to pick up the
(03:19):
phone.
Let's talk about trust for asecond.
You wouldn't believe a homeownerwho told you they had electrical
experience but couldn't show youa single project they worked on.
So why would you expectcustomers to believe your claims
while evidence real projectphotos build trust exponentially
faster than those cringey stockphotos of models and hard hats
(03:42):
pointing at electrical panels.
You know the ones I'm talkingabout?
Were the models holding ascrewdriver completely wrong
before and after?
Shots are gold, especially ifyou're labeled them with the
type of work.
200 amp panel upgrade.
Knob and tube replacement.
EV Charger installation.
It tells a story that potentialcustomers can relate to.
(04:02):
If possible, add a simple videowalkthrough of a completed job.
30 seconds of you explainingwhat challenges you face and how
you solve them is worth morethan 2000 words on your website.
Place client testimonialsdirectly next to each service.
When someone says A B, Celectric saved us from a
dangerous situation with our oldpanel, and you place that right
(04:26):
next to your panel upgradeservice, you've just created an
emotional connection forcommercial projects, especially
case studies showing scope andresults tell a compelling story.
Reduce this factory's downtimeby 85% with our emergency
generator installation speaksvolumes.
Remember, people don't trustclaims.
(04:47):
They trust proof.
Make your work visible andverifiable.
Let's talk about the moment oftruth when someone's interested
but needs a little push toactually contact you.
Use clear, visible calls toaction that tell people exactly
what to do next.
Forget generic submit buttons.
(05:08):
Instead, use action phrases likeGet your free estimate, schedule
your service.
Call or book your EV chargerconsultation.
Offer something of actual value.
Maybe it's a free electricalsafety in inspection, a backup
power audit for hurricaneseason, or even just a
straightforward checklist for 10warning signs.
(05:28):
Your panel needs upgrading.
For mobile users, which is about70% of your traffic, whether you
know it or not, a simple clickto call to button, click to call
button is absolutely essential.
When someone's dealing with anelectrical emergency, they don't
want to fill out a form and waitfor you to call them back.
Use scheduling tools thateliminate the back and forth.
(05:51):
Let clients book directly intoyour calendar for estimates or
non-emergency services.
And for heaven's sake, test yourcontact forms regularly.
You'll be shocked, pun intended.
How many electricians are losingleads before because their form
is broken and they don't evenknow it?
I'll share a story here.
Someone that we worked with lastyear in 2024, they had spent
(06:15):
upwards of$80,000 on theirGoogle Ads campaign, and yet you
probably know where this isgoing.
They were wondering why weren'tthey getting any leads?
Why weren't, why, why weren'tthe, why wasn't the ad
investment carrying over to moreleads and more perspective
projects?
And we get to their website andwithin the first hour of our
(06:37):
website audit.
We realized that their contactus form is going nowhere.
The email that it was synced towas no longer active, so they
had all of these contactsprospects in their database, but
unfortunately no one on the teamwas getting notifications.
So obviously$80,000 is a lot ofmoney.
(07:00):
It's a major investment, andthat's all going down the drain,
but.
I want you to avoid that type ofsituation because it was a day
of reckoning for them and theirbosses weren't very happy.
So make sure that you arestaying on top of this with your
website contact forms with thoseforms.
(07:21):
The goal is simple.
Remove every possible obstaclebetween a customer's interest
and their ability to reach you.
Like, really think about how youcan make that as smooth as
possible.
Make it ridiculously,ridiculously easy to say yes.
If you're an electrical servicecompany, local visibility isn't
(07:42):
just important.
It's everything.
When someone searches forelectrician, they're looking for
one nearby, not three statesaway.
Create individual city or regionlanding pages with services
specific to those areas.
If you want to take this to thenext step, and if you service
multiple cities or towns in aregion.
(08:02):
You can combine your cities,your target cities with your
provided services or your propriority services, and this will
give you ultimate optimizationfor those local based searches.
Searches.
If you're in smaller towns wheremaybe the, the search volume
doesn't justify that step, mightbe overkill, but if you are
(08:25):
serving major metro areas, thisis a great way to be more
competitive.
If you serve multiple, multiplecommunities, again, just make
sure that you're using uniquecontent.
So what I like to do when we'rebuilding out city pages, you
know, try to incorporate, youknow, something about current
trends in that area or maybe abit of history of that area.
(08:47):
And this way you're not justcopy and pasting the same
content.
From City Page to City Page, youknow, make it a bit unique so
that you are providing uniquevalue, unique education to that
prospective buyer.
I.
Use schema markup on yourwebsite.
This is code that helps searchengines understand your business
(09:09):
details.
It's what makes those richresults show up in Google with
your star rating services andcontact info.
So you've likely seen this.
If you've ever been looking fora new restaurant or a place to
eat or maybe even a hotel,you'll see those star ratings.
Those, that's schema in action.
So just make sure that you areusing schema JSON LD schema
(09:31):
because it can be a great way toget additional visibility and it
can future proof your websitewith the direction that the
search engines are going with AIpowered search.
Okay, make sure that you addGoogle Map embeds, showing your
location or service area, andinclude driving directions from
major points in your serviceterritory throughout your
(09:53):
content.
Naturally.
Incorporate your service areakeywords, so don't just stuff
electrician Dallas.
50 times on a page that looksdesperate and Google will
penalize you.
Instead, weave locationsnaturally into your content.
Our licensed electricelectricians serve the entire
Dallas Metro area specializingin residential panel upgrades
(10:15):
for Dallas homeowners.
For example, make sure you'relisted on every relevant
directory with consistentinformation.
In our last video, I talkedabout the importance of.
Nap consistency.
That is name, address, and phonenumber consistency.
So make sure to check that out.
Because this information, thisimportant contact info should be
identical everywhere online.
(10:37):
Google gets very confused ifyour phone number is different
on Yelp than it is on yourwebsite.
Local visibility means showingup exactly when and where
potential customers aresearching for your services.
Now, I know this.
Video isn't about SEO, but ifyou looked at any of the videos
on this channel, it's a bigfocus of our full circuit growth
(11:01):
method.
So check out some of thosevideos if you want more details
about schema or some of theother tips I just mentioned
regarding optimizing yourwebsite for local search.
Let me ask you something.
When you flip a switch, do youexpect the light to come on
right away?
Or are you okay waiting 30seconds?
(11:21):
That's how your website visitorsfeel.
They expect your site to loadinstantly.
Mobile speed isn't just aconvenience issue.
It's a ranking factor withGoogle and an absolute
conversion Killer.
Studies show that for everysecond your site takes to load,
you lose about 7% of potentialconversions.
You can use tools like GooglePage, speed insights, or GT
(11:44):
metrics to check how your siteis performing.
Most electricians websites thatwe analyze are running at about
40% of their potential speed,and that's like deliberately
installing underpowered breakersthroughout a house or business,
compress your images withoutsacrificing quality.
That massive five megabyte photoof your truck is causing
(12:06):
visitors to bounce before theyever see it.
So really think, is itnecessary?
To accomplish the goal that youhave for your website visitors.
Avoid those bloated themes withfancy animations that nobody
cares about.
Your customers want to findinformation and contact you.
They're not there for a digitallight show.
(12:29):
And make absolutely certain yoursite navigation works flawlessly
on mobile devices.
Buttons should be large enoughto tap.
Menu should be accessible andphone numbers should be
clickable.
The equation is simple.
If your site is slow or clunkyon mobile, you're actively
losing leads and money.
(12:49):
You wouldn't wire a housewithout testing the circuits.
So why would you run a websitewithout monitoring its
performance?
Make sure that you installGoogle Analytics and set up
conversion tracking.
This tells you not just how manypeople visit your site, but how
many take meaningful actionslike calling you or filling out
a form.
Know exactly where your leadsare coming from, is a Google
(13:11):
search, your Facebook page, thatlocal sponsorship you did.
This data tells you where todouble down on your marketing
efforts.
Use heat maps to see howvisitors actually interact with
your pages.
They show you exactly wherepeople click, how far they
scroll, and where they getstuck.
Track call, clicks, formsubmissions, and call to action
(13:33):
usage.
This data reveals which servicesgenerate the most interest and
which pages are underperforming.
Then use this intelligence tomake informed adjustments to
your site.
Maybe your generation generatorinstallation page gets lots of
traffic, but few conversions.
That's a clear sign.
Something needs fixing on thatpage.
(13:53):
As the saying goes, what getsmeasured gets improved while
tracking, you're just guessing.
And for these last two slides, Ididn't go into detail.
If you want to learn more aboutGT Metrics, page speed insights,
heatmaps we actually have a partone on this topic, which I'll
link to here in the videodescription.
But I wanna make sure that youwatch that'cause that's likely a
(14:16):
good prerequisite for thisvideo.
Now, before we move on, I wantedto.
Share with you some examples ofreally effective websites out
there.
And so first I'll start with theHappy outlet.
They are oh electrical servicescompany, and you can see, so
I'll just refresh here so youcan see better.
(14:39):
So you see here right away whensomeone lands on their page.
They have this chat and this issomething, it's not a guarantee
that's going, it's going to helpwith engagement.
It's something I do suggesttesting out to see if you are
able to get people more engaged.
Some people find them annoying.
I'm actually in that group, butyou can't deny the data that
(15:03):
overall chat widgets.
They do help with.
Engagement in getting in touchor allowing the prospect to get
in touch with someone rightaway.
And the cool thing about thesechats, you can sync them up with
email.
You can sync them up with your,you know, someone's phone number
and you can receive thesemessages as texts and you can
respond right away.
(15:24):
Site speed is important, butwhat's probably even more
important is your responsivenessto your prospective customers.
So I'm gonna minimize that hereso we can look at what's going
on here on the website.
So first they start with thatreally nice what we call a hero
image.
The hero image is just the imageacross the hero area.
(15:44):
So sometimes you'll see onelectrician, electrician
websites, they'll use a staticimage.
Other times they'll use a, avideo.
So it really depends.
This is a common culprit of aslow page speed, so just make
sure that you are finding thatright mix of image quality or
video quality and siteperformance.
(16:07):
And you can see here.
Electricians who make you smile.
And so I like that because it,it fits their, their name, happy
outlet.
The service man arrived on timewith a smile and immediately put
me at ease.
So they, they're starting rightoff the back with a testimonial.
So great job for them.
And then you see here, they havemore testimonials.
(16:27):
So before someone even.
Scrolls to learn more about the,the business.
They have testimonials thatthey're hitting them with right
away, and I'm sure there's someresearch in, they figured out
where the, the, the, the commonpain points with people who are
searching for electricelectrician services.
(16:49):
So first they handled the partabout the accountability.
So person arrived on time, theyput them at ease.
Hearing the second testimonial,I.
They say real time techniciantracking.
So they know.
So again, it's all about makingthe customer more comfortable
for your team member even showsup.
So they had his picture, theyhad the bio, and they knew what
(17:11):
to expect.
People like to know what toexpect when they are purchasing
a service, and then upfrontpricing, another big pain point
they want.
Price transparency.
So this is something they'readdressing right away here at
the top of the page before theuser scrolls.
And then right away they have ascheduled service option here.
(17:33):
And so they're asking for name,phone number, email.
And here they have their commonservices that someone might want
to to, to, to book a call for.
And so, and then right away gethappy.
So I like it.
It, it may not be as clear, butit's pretty much their way of
(17:53):
saying, learn more about ourservice or get in touch with us.
The only thing that I would addhere.
You know, maybe to get a senseof the urgency or the
seriousness of that prospect ismaybe adding something like a
requested service date.
So you can do something as, assoon as possible next week, this
weekend.
(18:13):
And this will give you an ideajust how serious they are in
proceeding to the next step.
So you're looking for a way toprioritize your leads.
Again, they are using these niceimages.
I'm a big fan of.
Back in the day we used to callthese clip art, but it's kind of
like these animated images whereit really goes really well with
their, the theme of theirwebsite.
(18:35):
So it's really consistent withtheir brand.
And then if you scroll down evenfurther, they are offering$25
off.
And so.
As you continue to scrollfurther down they provide more
information.
They also show, as I mentioned,one of the best practices, an
embedded map with the Happyoutlet.
They're based out in the CarsonCity, Nevada area, and they have
(18:59):
more testimonials and what'seven better, they have different
testimonials, so it's not thesame thing over and over again.
Something else here, and this issomething I would actually have.
Maybe higher up in a page, likemaybe right after those initial
testimonials are their trustbadges.
So they're showing their averageFacebook rating, Google rating,
and then some other localrecommendations.
(19:22):
So it looks like they had a bestof Carson City.
Their, their, their their city.
So that's very good to includethere on a homepage.
In addition to this they have ameet the team page, a blog page.
And then there have thesespecific services page.
So it's not clear just how farthey go outside of Carson City.
(19:43):
So maybe it's not necessary tohave other local pages.
But as you can see, they havespecific pages for each service.
So if we just go to the evcharging station page, for
example, one recommendation Iwould have for them is that to
make sure that they are.
(20:04):
Including their target city intheir title tags.
Again, the title tag and thetitle tag is a little box that
just popped up here on myscreen.
This is one of the mostimportant places for your
keywords, so you wanna make surethat you include the target
keyword, which they did,electric car charging station,
but also your target city whenyou are focused on a specific
(20:27):
service area.
And one thing that I, anotherthing I would improve with this
page, if you have it, have aspecific photos or photo gallery
of their electric car charginginstallation projects before and
afters, and also a testimonial.
I think that is a missing linkhere, but they did such a great
(20:48):
job with testimonials on thehomepage.
I think.
They are I'll, I'll give themgrace here, but one last thing
before I move on to the website.
Notice this big impossible tomiss.
Click to call button on theright.
And you always wanna think abouthow users might be browsing your
webpage.
And studies show that users, oneof the common patterns that
(21:10):
they'll use is a FHA pattern.
That's why usually you'll seethe logo, it's in the top left,
so you'll see that logo and thensomeone will scroll.
Across, and this might even besomething that's they're not
even conscious about, butthey'll scroll across and
they'll see that click to callbutton right away.
And the goal here is that youwant to have the most important
(21:32):
things further up in the page.
So again, they have the links toall of their website pages, but
also a way to call them rightaway.
And it's a very non friction.
There's no friction.
Just click to call.
So that they're doing a overall,a great job here.
Now moving on to anotherwebsite, mail, car Electric.
(21:54):
They're based out in Albany, NewYork.
So again, they're starting rightaway with this popup and it
offers different ways to engagewith their team so they can
text, call or email, so that.
That's perfect because somepeople prefer to text.
Some people they don'tnecessarily want to call.
Maybe they're not in a placewhere they can call, but they
(22:17):
want to get the conversationmoving.
So they're giving them differentoptions.
So I'm gonna exit out of this.
And again, they have a stronghero image.
So this honestly looks a littlebit stock imagery to me.
But they also have, they're,they're coupling that with an
image of their service van.
(22:38):
So it's a balance.
But ideally you would wantsomething that's less stock
imagery, and it's very hard toarticulate what I mean by stock
imagery.
But when you've worked on somany websites and done so much
with images, it, it really, it'shard to dec, it's hard to
decipher, but it's just comesoff as stock image.
(22:59):
But nevertheless, a great job.
They have that get a quotetoday, so call to action right
there before someone scrolls.
And then they're adding somecredibility here.
So probably serving the capitalregion since 1976.
So that's roughly 50 years.
So.
They've been in business for 50years, they must be doing
something right.
Electrician in Albany, New York.
(23:20):
So that's, I'm assuming one oftheir primary keywords.
Fast and affordable electricalrepair, installation and wiring
and Latham colony and beyond.
So I'm assuming Latham andColony.
Or suburbs of Albany.
Again, stock imagery.
So that, that would probably beone knock I have on their
homepage.
But then if we scroll furtherdown, more information, so
(23:42):
they're clicking to a link aboutus about us is a very important
page.
You know, if someone comes toyour website and you've done a,
a decent enough job atarticulating why you're the
go-to provider.
They will look at that about uspage to see just what your team
is about.
So it's really cool.
They have a code of ethics thatyou can read as well, so you
(24:05):
understand what they're about,what to expect as we saw in the
previous example, and thenimporting electrical
information.
So this is really a just a valueadd resource that they're using
to educate website visitors.
And we scroll further down.
Here we go.
Now we actually see people ontheir team.
So that's obviously not a stockimage.
And then it's great.
(24:25):
They have their, their theirbranding here in the image as
well.
So you see their primaryservices and they are explicitly
stating that they are licensedin these different services.
And then they have their reviewsand they say, our reviews are
electrifying.
And then they have right here,nice trust badge from Angie,
super Service award for 2024.
(24:47):
So very recent, just last year.
And.
I like here that they arecalling out specific team member
names.
Again, that's very powerful'cause you might get to work
with Brock or Gary.
So very important that you giveyour customers guidance
guardrails on how to write thereviews.
(25:08):
So try to include the teammember's name, try to include
what type of service that wasrendered, try to include the
location and so forth.
I think that can.
And those two last things, theservice type and the the type of
the location.
I think that could make thesereviews stronger, but they have
them, so that's good.
And then we scroll further down.
(25:28):
They have some very timely blogposts.
And so around the holiday seasonor end of holiday season, I
should say.
They have a post on how tosafely install and use holiday
lighting.
And so this is something thatvery timely around the holidays.
And then they really, the, the,the thing about blog posts is
(25:48):
that they are a way for you toexpress your, or show your
expertise.
So before someone even callsyou, you've already put in their
mind, you've built a perceptionthat you are the go-to for that
speci specific issue.
But you do have to be strategicin what you're blogging about,
right?
So you wanna make sure that yourblogs actually match users'
(26:10):
search search demand, and alsoyou can tie those blog topics
back to specific services thatyou offer.
Scrolling further down, theyhave FAQs, which is another
great addition.
So how do I schedule anappointment for electrical
services?
What areas do you serve inaddition to Albany?
Are your electricians licensedand trained?
(26:32):
So that's very important.
And then they have what we calla accordion.
So let's say you don't want allof this to take up so much space
on.
The page, you can use anaccordion to save space and just
make it more user friendly,especially on mobile what to
expect when you hire us.
So again, as we saw with thefirst example, they are setting
(26:55):
expectations.
So that's very important.
People like to know what toexpect because with that
expectation, you, they knowyou're, you're kind of
eliminating that risk of, Hey,what have I.
This decide to call these folksI take off of work or take off
work early and they never showup, or it's not quite what I was
(27:16):
looking for.
So they're pretty much settingthe standard for which to
evaluate you to, to, to evaluatethem by.
So that's very important.
So yeah.
I'll, I'll keep it there.
And then they have some otherthings here like, the LJ
L-G-B-T-Q community flag.
So again, can be a greatsymbolic way of showcasing their
(27:39):
values.
So scroll to our third and finalexample, lighthouse Electrical.
So again, they are starting witha very large hero image.
They're based in a Boston area.
And so hero images are great.
The one thing I would always be.
Mindful of.
(27:59):
And if you are building orrevamping your site, these
images can be very large.
So you, again, you wanna findthat nice balance between image
quality and website performance.
You don't want these images toslow down your site too much.
So we scroll further down, theyjump right into it, so they tell
(28:19):
you more about their business.
They also have here listed rightaway a fairly recent award that
they won related to safety.
And then they're also showcasingsome of their recent projects.
So it looks like they maybetarget more commercial projects
in their area.
But still, if that's what theiruser is searching for, then it's
(28:42):
great that they are showcasingthose right away.
I also want to call out, they dohave their phone number right
here in the top right.
So remember that FHA patternthat I mentioned?
They have their importantcontact info.
At the very top, that's the mostimportant.
One recommendation is that theymade their number clickable so
that if someone is on theirmobile phone, they can just
(29:04):
click it.
They don't have to do that copyand pasting into their, to their
phone app.
Scrolling further down, we seethat they have their key
services highlighted here, so.
They can link to, or the usercan link and click over to learn
more about those services.
One thing that might help themis to add testimonials.
(29:26):
I think that would be a greatway or something great to
compliment these differentproject photos.
So there's always a website isnever a perfect product.
There's always areas foroptimization for improvement.
So hopefully those.
Over the shoulder demos werehelpful, but now I'm gonna click
back over to my content.
(29:48):
So at Destiny MarketingSolutions, we don't just build
pretty electrician websites.
We turned them into 24 7 salesengines that consistently
generate leads.
Our full circuit growth methodConnects, SEO.
Paid traffic, conversion design,and remarketing into one
seamless system that drives bookjobs day after day.
(30:10):
We start by addressing thefundamental challenge most
electrical businesses face, lackof qualified leads.
Then we implement a step-by-stepprocess.
First, we ensure you're gettingfound by the right clients
through targeted local SEO andstrategic advertising.
Next.
We optimize your site to convertmore of those visitors into
(30:32):
actual leads and projects.
Then we implement trackingsystems so you know exactly
what's working and what isn't.
All of this combines to createyour dream outcome, a
predictable, consistent flow ofquality leads that keeps your
schedule full and your businessgrowing.
Your website shouldn't just lookgood.
(30:52):
It should be actively printingmoney for your business.
If you're serious abouttransforming your website into a
lead generating machine.
Here's where we start with ourfull circuit growth audit, which
gives you an in-depth review ofyour homepage service pages, and
calls to action.
We analyze your local SEOstructure and on-page targeting
(31:15):
to see how you stack up againstcompetitors.
We'll identify conversionblockers on both desktop and
mobile versions of your site,those little issues that cause
potential customers to leavewhile contacting you.
We check your site speed.
User experience, formperformance to ensure every
aspect of your digital presenceis optimized for conversions.
(31:38):
The end result, A custom actionplan to turn your website into a
lead magnet that consistentlybrings in high quality jobs.
The truth is most electriciansdon't need more website traffic.
They need a site that actuallyconverts the, the traffic they
already have.
That's the difference betweengetting visitors and getting
(31:59):
customers.
Here's the expert tip, Ipromise.
Add your license number gearsfrom business and coverage area
in the footer of every page onyour site.
Then include trust batches like.
The Better Business Bureau andHome Advisor certification or
manufacturer partnershipsprominently.
(32:22):
And several of the examples Ishared earlier in the video, you
saw that they had thosedifferent trust badges or awards
or review badges that addscredibility.
This simple trust buildingtechnique lowers friction and
balance rates significantlybecause it addresses the
unspoken questions.
Anger, potential customer'sminds.
(32:43):
Is this company legitimate?
Are they qualified?
Do they actually serve my area?
Most electricians completelyoverlook this 10 minute fix.
Even though it's especiallypowerful for high dollar jobs
like panel replacements, whole,whole home or wiring or
commercial projects.
Trust doesn't need to be loudand in your face, but it
(33:05):
absolutely needs to be visible.
If you're ready to turn yourwebsite from a digital brochure
into a lead generation powerpowerhouse book your full
circuit growth audit today.
The link is in the descriptionbelow.
And stop losing jobs tocompetitors with better online
presence.
Stop guessing what might work.
Get a custom action plan backedby data and start seeing more
(33:28):
book jobs.
This isn't about just having awebsite.
It's about having a website thatworks as hard as you do.
I'm Leonard Parker, helping youpower up your marketing one
connection at a time.
If you found this valuable, hitthat subscribe button and share
with other electrical pros whoneed to hear this.
Until next time, keep yourmarketing as tight as your
(33:48):
wiring.
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