Electricians, are You Missing Out on this $95.6B Opportunity?

Stop Chasing $1,200 Installs—How to Land $50K EV Charging Projects Instead

Still taking low-margin residential EV charger jobs while competitors walk away with $30K commercial installs? In this episode, Leonard Parker reveals how top electrical businesses are dominating EV charging leads—and turning single installs into full-blown city contracts.

You’ll learn:

• Why most electricians miss out on high-value EV charging leads
• The 5-part strategy to dominate Google, LSAs, and commercial EV searches
• How to position your business as the go-to installer for property managers
• A simple tip that shifts your marketing from $800 jobs to $80,000 projects

If you're serious about playing in the big leagues of EV charger installation, this episode shows you exactly how to get there.

▶️ Watch the full episode on YouTube:
https://youtu.be/1bf_S2Jv0a0

📝 Want the full playbook in writing? Read the blog here:
https://destinymarketingsolutions.com/electrician/ev-charging-installation-lead-generation

📞 Ready to dominate your EV market?
Book a Full Circuit Growth Audit here:
https://calendly.com/leonard-parker/full-circuit-growth-audit

Destiny Marketing Solutions specializes in marketing for electricians. Trusted by electrical contractors across the U.S., we help electricians grow through digital marketing—local SEO, local service ads, Google Ads, content, and automation.

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Episode Transcript

Leonard Parker (00:00):
If you're an electrical services business
making half a million or moreangrily, but you're still
chasing those$1,200 residentialEV installs while your
competition lands 50,000commercial projects.
What I'm about to reveal willeither make you mad or make you
rich.
Those leads from Angie and Tack,they're expensive

(00:22):
disappointments wrapped in falsehope.
I'm Leonard Parker from DestinyMarketing Solutions, and I've
also got an expert tip at theend that'll 10 times your
average project value overnight.

(00:46):
So what is the problem?
And that's simply junk leads.
Most leads from platforms likeAngie or dtac are low intent
tire kickers.
You're paying premium prices forbottom feeder leads.
These platforms sell the samequalifies prospect to five other
electrical businesses than whatyou fight over the scraps.

(01:09):
Even worse, these aren't clientsinstalling eight charger setups.
They're price shoppinghomeowners who want to spend$800
and expect white glove service.
Meanwhile, property managerswith$20,000 budgets are Googling
commercial EV charger installer,and finding your competitors.

(01:31):
Commercial and multifamilyproperty properties are
searching for EV chargerinstallers.
Every week, commercial propertymanagers are typing, ev,
charging installation near meinto Google every day.
These are decision makers ofreal budgets and real problems
to solve, but they can't findyou.
Your Google business profiledoesn't mention anything about

(01:53):
EV Chargers.
Let alone commercial services.
Your website talks aboutelectrical services instead of
Tesla charger installation.
So the big firms swoop in andtake the$15,000 jobs while
you're you, while you installsingle chargers for homeowners,

(02:14):
ev installers are landing thesefive to$50,000 installs for
commercial, multifamily andgovernment clients.
One of our clients finished asix charger install for a
medical office.
The total value$32,000.
Another landed a city contract,three locations, 12 chargers,
$47,000 in revenue.

(02:35):
This isn't fantasy.
This is what happens when youposition yourself where the real
money flows.
Bidding wars with five plusother contractors.
Kill your margins if you'rerunning generic Google ads, but
not really targeting ev charginginstallation, let alone not
using local service ads.

(02:55):
You're competing with everyelectrical business, driving up
costs, and decreasing yourprofits.
Hoping your electricalcontractor website will attract
EV projects.
That's like using a screwdriveras a hammer.
The businesses winning aren'tbetter electricians.
They're just more visible andmore strategic.

(03:15):
Where and when it matters.
So how are the top installerswinning?
Winning firms first are rankingon Google for EV Charger
installer in their city andservice area.
Smart electrical servicebusiness owners know that.
Owning these top spots forphrases like Tesla Charger

(03:36):
installation or multi-familycharger installation.
Their Google Maps listingscreamed EV expertise with
actual install photos, notgeneric electrical work.
They've automated follow up, sono qualified lead goes cold
while they're out on jobs.
This is why we develop the fullcircuit growth method

(03:59):
specifically for electricalbusinesses ready to dominate.
EV charging.
It transforms your business frominvisible to indispensable in
the EV space.
Take you from struggling withlead quality to driving
consistent high value projects.
Now, how does this work?
First, starting with step one,we optimize your Google business

(04:20):
profile with targeted EV chargerkeywords.
We optimize your digitalpresence for EV specific
searches.
Your Google business profiletransforms from generic
electrical contractor to theobvious local choice in your
region for charginginstallations.
Moving on to step two, we launchlocal service ads for EV charger

(04:43):
installation in your city.
We target specific searches thatlead to real projects searches,
such as a commercial EV charginginstallation.
Tesla Charger installer orapartment complex charging
stations.
Moving on to step three, yourreputation is very important, so

(05:03):
we really focus on getting theinitial 20 to 30 strong reviews
from past jobs fast.
We build your reputation as alocal EV charging expert.
When property managers choosebetween you and three others,
your EV focus reviews make thatdecision easy.
Step four, automating leadfollow up.

(05:25):
Every new lead gets an instantresponse.
Even nights and weekend, mostelectrical businesses treat
$20,000 leads, like$200 servicecalls.
Our system ensures every EVrelated inquiry gets immediate
response.
Even when you're on another job,dominate every touch point.

(05:45):
In marketing, we call thisomnichannel, but we want to make
sure that you're a visible.
Where you need to be.
So we syndicate your presenceacross Google, Bing, Facebook,
apple, mass, Yelp, and a host ofother channels.
When someone searches for EVinstallers in your area, you
don't disappear.
Once you dominate the entirefirst page and you dominate

(06:07):
their memory.
So when they are going throughtheir journey trying to figure
out who they're going to workwith, you're gonna be top of
mind.
Next tracking return oninvestment.
We use transparent dashboards tosee what's working and why.
You'll see clear connectionsbetween marketing, spin and book
projects.
No more wondering if your budgetis working.

(06:30):
So you might have worked withmarketing agencies in the past,
or you might be skeptical and.
Yes, there is a lot of not sogreat agencies out there, not so
great providers out there.
The issue here is that mostagencies sell one size fits all
tactics.
Most agencies treat electricalbusinesses like plumbers, and

(06:52):
even within the electricalservices marketing space, if you
really want to focus on a subniche like EV charging.
You really have to focus yourtime, money, and efforts on that
particular sub niche.
We understand EV charging is aspecialized high value market
opportunity requiringspecialized marketing.

(07:17):
So here's my offer.
Let's get a live review of yourwebsite rankings and ads, and
more importantly, yourcompetitive landscape in your
region.
Are you ready to stop settlingfor residential breadcrumbs?
I'll personally review youronline presence and show you
what's keeping high value EVprojects from finding you.

(07:39):
And to wrap things up here withan expert tip we're going to s
stop positioning for singlecharger residential installs.
Start targeting multi chargercommercial projects.
One eight Charger parking garageinstall pays more than 20
residential jobs with lessdriving and better margins.

(08:01):
Your messaging should speak tofacility managers, not
homeowners.
That's where the real money is.
I'm Leonard Parker from DestinyMarketing Solutions.
If you're ready to wire yourbusiness for success in the EV
revolution, the power is in yourhands.
If this open your eyes to what'spossible, go ahead and schedule
that strategy Call below.

(08:21):
Thank you.